HTC's August revenue declines year-over-year; top line down 47.56% for 2016 year-to-date

HTC's August revenue declines year-over-year; top line down 47.56% for 2016 year-to-date
HTC announced today that its revenues for August amounted to $209.94 million USD. While up 4.11% on a sequential basis from July, the total was off 4.51% from August 2015. So far, HTC has generated $1.49 billion USD in revenue for 2016 through the end of August. That is down 47.56% from the eight month total last year.

While the HTC 10 is arguably HTC's best phone in some time, the company is running into tough competition from the Samsung Galaxy S7 and Samsung Galaxy S7 edge. And the manufacturer really doesn't have a phone that would be a replacement for those Samsung Galaxy Note 7 buyers who are exchanging their device for a different handset. LG has a serviceable replacement with the just announced LG V20.

In Taiwan, HTC has started selling the UA Band smart fitness bracelet. At the end of the month, it will add the UA Heart Rate chest strap. The UA Band, priced at the equivalent of $190 USD, will track daily activity including sleep quality and fitness activity. The UA Heart Rate chest strap is paired with the UA Band to track heart beats, heart rate zones, the intensity of a work out, and the amount of calories burned. The Heart Rate is priced at the equivalent of $83 USD.

Later this month, HTC is expected to unveil the HTC Desire 10 Pro and HTC Desire 10 Lifestyle. On October 4th, we expect Google to unveil the HTC built Pixel and Pixel XL. This new line is expected to replace the Nexus handsets. The first Nexus stock Android handset, appropriately named the Nexus One, was built by HTC. Thus, it would make sense to have the manufacturer kick off a whole new line of devices to replace the Nexus handset range.

source: Digitimes (1), (2)

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