HTC plans on producing more entry-level models in 2015

HTC plans on producing more entry-level models in 2015
Jack Tong, president of HTC North Asia, said that the manufacturer will be producing more entry-level 4G handsets in the region during the first quarter of 2015. The executive said that HTC will be selling these entry-level models over the internet, along with specially designed models. Internet sales now account for a double-digit percentage of HTC's total handset sales.

It sounds as though HTC plans on using a similar online sales technique as the one employed by Xiaomi to help the latter ring up a ton of sales. By offering low priced handsets through the internet, HTC hopes to balance the distribution of its top-shelf handsets through the usual channels, including carrier sales. The sequel to the HTC One (M8) is reportedly code-named the HTC Hima.

Tong also announced that the HTC RE Camera has had strong sales since the action camera's release earlier this year. More than 20,000 units should be rung up before the end of this year.

source: DigiTimes

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