Facebook comes up with its own TikTok/Vine clone, now out on iOS and Android in the US
Thus, the main idea behind it is to allow users to express their creativity by creating short videos. Similarly to the ultra-popular TikTok app, which helped its developer become the most valuable startup in the world recently, Facebook's Lasso also features a vast selection of music, filters, effects, and trending hashtags. You know, just like TikTok.
Of course, it's hard to fault Facebook for Lasso - TikTok's popularity exceeds 500 million monthly active users, which is a very enticing niche nonetheless. However, Lasso's arrival might be too little, too late - its US-exclusive at the moment, which would certainly hinder its potential for a rapid expansion. Still, it seems to be garnering modestly-positive feedback on both app stores it's currently available on, hinting that it could attract a relatively small, but loyal following.