Facebook comes up with its own TikTok/Vine clone, now out on iOS and Android in the US
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Among other things, Facebook is known as regularly paying homage to its competition by imitating and outright copying essential features: just see how Instagram was turned into a blatant copy of Snapchat.
Thus, the main idea behind it is to allow users to express their creativity by creating short videos. Similarly to the ultra-popular TikTok app, which helped its developer become the most valuable startup in the world recently, Facebook's Lasso also features a vast selection of music, filters, effects, and trending hashtags. You know, just like TikTok.
Of course, it's hard to fault Facebook for Lasso - TikTok's popularity exceeds 500 million monthly active users, which is a very enticing niche nonetheless. However, Lasso's arrival might be too little, too late - its US-exclusive at the moment, which would certainly hinder its potential for a rapid expansion. Still, it seems to be garnering modestly-positive feedback on both app stores it's currently available on, hinting that it could attract a relatively small, but loyal following.
Things that are NOT allowed: