Did anyone nab an iPhone X deal on Black Friday or Cyber Monday? Not really, say analysts

Did anyone nab an iPhone X deal on Black Friday or Cyber Monday? Not really, say analysts
If you have been hoping to nail an iPhone X deal this past Black Friday, you have been in for a disappointment, analysts are categorical, as the offers simply weren't what they were last year, when carriers went crazy with BOGO offers for each and every major handset in their roster. This made a dent in their bottom line the previous holiday season, so they seem to have learned their lesson.

In fact, research firms noted that only Verizon ran a 50% off major Androids promo on Black Friday, while the rest stuck with their existing offers. Granted, these included some enticing BOGO deals from the rest of the carrier bunch, but not for the iPhone X, and some of these offers have been running for a while anyway. 

"[T-Mobile] noted that the X has seen great demand and better supply than anticipated," according to Jeffrey Kvaal of Instinet. "Both [T-Mobile] and [Verizon] expect X demand to spill into March. Fewer promos likely recognize the telcos are selling all they have." Moreover, both Sprint and T-Mobile have to focus on improving their bottom lines after the failed merger talks, so we may be stuck with a promotion-less carrier era for a good while still.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

T-Mobile not merging with Sprint already *did* improve their bottom-line.

2. kanagadeepan

Posts: 1277; Member since: Jan 24, 2012

I see what you did there... ;P

3. HildyJ

Posts: 342; Member since: Aug 11, 2012

Well I got my Pixel 2 from Project Fi with a $100 service credit and a free Google Mini so I can only grin, somewhat smugly, at the sheeple who have to pay the full Apple tax.

4. midan

Posts: 3121; Member since: Oct 09, 2017

"Report: 6 million iPhone X units sold over Black Friday weekend, buyers favor more expensive 256 GB model"

5. tntwit

Posts: 85; Member since: Sep 11, 2012

Walmart was handing out $300 gift cards for the iPhone X, 8, 8 Plus, 7 and 7 Plus as well as Samsung's 8, 8+ and Note 8. Target also had $250 gift cards on the iPhone 8 and 8 Plus, but not the X. You don't have to pay the "tax" if you are patient enough to wait for a sale and Samsung's list price on the Note 8 is only $50 less than the X, so you could argue about a tax there if one wanted to.

6. darkkjedii

Posts: 31603; Member since: Feb 05, 2011

I returned mine the day after black Friday.

7. hado86

Posts: 177; Member since: Oct 15, 2014

The deals on X were with gift cards via major retailers. At least where I live the major issue was the still two to three week wait for it to arrive.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.