With merger talks over for now, Sprint focuses on upgrading its network

With merger talks over for now, Sprint focuses on upgrading its network
Wait. Stop what you're doing for a second and listen to that unusual sound. Know what its is? It is the sound of common sense returning to the mobile carrier business. Sprint CEO Marcelo Claure said today that there won't be many carrier promotions involving the Apple iPhone X. Why? Because inventories of the device are low and demand is high, it wouldn't make sense for U.S. carriers to give up some of its profit margins when it is not necessary to do so.

Claure says that promotional deals for the tenth anniversary model will be fewer and less aggressive than seen for the iPhone 7 last year. Still, some carriers are offering $300 off the iPhone X with a trade-in. The executive says that Sprint will have a strong fourth quarter thanks to heavy demand for the iPhone X.

Sprint's CEO also got to touch on the reason why the Sprint-T-Mobile merger talks broke down. Claure confirmed that the major issue that caused the talks to collapse was the demand made by SoftBank CEO and Sprint Chairman Masayoshi Son to have control of the combined company. The broad outline of the deal reportedly agreed to by both sides had T-Mobile parent Deutsche Telekom owning a majority of the merged carrier, with T-Mobile president and CEO John Legere running the newly formed operator.

Now that it seems apparent Sprint will be calling its own shots, Claure says that the company will spit and polish its pipeline, upgrading its network at a cost in excess of $5 to $6 billion a year. Sprint has a treasure trove of high-frequency spectrum in the 2.5GHz frequency band.

source: CNET

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8 Comments

1. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

Yes first on a cool article, now I am going to read it.

2. skymitch89

Posts: 1452; Member since: Nov 05, 2010

Upgrading their network is what Sprint should've been doing in the first place. Not "cutting bills in 'half'". That's why I left Sprint almost 3yrs ago. Switched to Verizon and honestly couldn't be more satisfied with the coverage, price, and customer service.

6. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Sprint pockets all incentives. They make you pay 75% of the price of a phone by leasing it out to you then when the lease is up, they force you to return the phone or pay a heafty “fair market price” for the phone if you opt to keep it. On top of that, theres those bulls**t access fees that they don’t mention anywhere.

3. BuffaloSouce unregistered

I’ll believe it when I see it. I’ve been hearing about network upgrade from Sprint since like 2010

4. cogito

Posts: 62; Member since: Aug 18, 2015

Sprint has been upgrading their network for years now, with not much to show for it.

5. speedingcheetah

Posts: 81; Member since: Jul 22, 2017

Sprint is great for me. Faster then VZW. just as good coverage in my area. free 1yr service promotion is great.

7. yeayeayeaaa

Posts: 52; Member since: Oct 07, 2014

Sprint you have sucked so bad in western PA for so many years I find this hard to believe lol

8. haydenb

Posts: 129; Member since: Nov 24, 2011

Sprint has been say that they have been upgrading their network for years now. I have yet to see any progress. They should have done this from the get go. The biggest problem stems from the fact that they backed Wimax while everyone else with LTE to deply their 4G networks

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