BlackBerry decides to pass on the world's largest smartphone market

BlackBerry decides to pass on the world's largest smartphone market
China is the world's largest smartphone market, and as such, it offers a tremendous opportunity for any smartphone manufacturer. That is, except for BlackBerry. The enterprise-focused company is not planning on making a move into the country, according to CEO John Chen. While the size of the market might mean opportunity, it also would require BlackBerry to build itself up to a size that would allow it to serve the consumers in China. Chen says that such a build up would take too long to accomplish.

Instead, BlackBerry's Chief Executive says that he gets better returns for the company by focusing on markets where BlackBerry is already popular. Those markets include India, South Asia and Southeast Asia. 

Considering that security is one of BlackBerry's most endearing features, the fact that the Chinese government is known to accumulate data from citizens' cellphones, makes it hard for Chen to expand 'Berry's business to the country. Chen says that he does not want to get involved in discussions with the Chinese government. "I don't want to get sucked into a geopolitical equation," he said. Despite all this talk, BlackBerry's CEO isn't completely closing the door on China. Chen says that there might be certain opportunities for BlackBerry in the country some time in the future.

Earlier this week, the turnaround expert said that the worst is over for BlackBerry, and the company should now be officially considered a survivor.

source: CNET

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8 Comments

1. Fallen1

Posts: 288; Member since: Nov 14, 2014

Smart move, considering the fact there still partially rebuilding. Always loved BB encryption, should be interesting how they decide to move forward when the time comes to move into China

2. Crispin_Gatieza

Posts: 3147; Member since: Jan 23, 2014

I agree. They need to get firmly back on their feet before entertaining such a large market. Besides, BB has always been persona-non-grata to the Chinese.

3. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Very smart business move. Makes perfect sense.

5. Crispin_Gatieza

Posts: 3147; Member since: Jan 23, 2014

How long you think before Dumb & Dumbass join this thread?

6. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Not long unfortunately. They'll be trolling along any minute now.

4. a1369366

Posts: 27; Member since: Aug 24, 2014

reason: better returns for the company by focusing on markets where BlackBerry is already popular. .....not even much canadian are buying BB eye catching excuse: China government........in reality, almost no body knows BB in China

7. meanestgenius

Posts: 22217; Member since: May 28, 2014

Great business move on the part of BlackBerry. Any good leader knows when to just focus on where you're strong and will bring in revenue. Chen has once again proved his worth in this business.

8. kurama.

Posts: 85; Member since: Sep 13, 2014

Damn he was one cunning Chinese business man. Ignored his nation because no. Profit there many ceos would try to be biased when it comes to there homeland.

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