BBM retains more users than most other Android messaging apps


According to data from Quettra, which was reported by financial cable channel CNBC, BBM was second among 22 Android messaging and social apps tracked by Quettra for user retention. The data shows that BBM kept 93% of its users after 30 days. That is well above the average 43% retention rate after 30 days achieved by all of the apps in the study.

89% of BBM users remained loyal after 60 days. After 90 days, that figure was 82%. The only messaging app that outperformed BBM was Facebook. Of the 52 million Facebook users tracked by Quettra, a remarkable 98% of them were still using the app after 90 days. A much smaller 31% of the 19.4 million Twitter followers surveyed were still using the app 90 days after installing it. Of the 1.4 million Tumblr users followed by Quettra, only 14% were still using it after 90 days.

Quettra tracks app usage on 75 million Android phones around the world. That represents 6% of global users. The 22 messaging apps tracked for the study included Facebook, BBM, Instagram, WhatsApp, WeChat, Snapchat, Tumblr and Twitter.

BBM is available for the Android, iOS, Windows Phone and BlackBerry platforms.

source: Quettra, BlackBerry via CNBC

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110 Comments

1. Crispin_Gatieza

Posts: 3157; Member since: Jan 23, 2014

The retention rate is high because BBM was one of the first and still the best.

11. Mxyzptlk unregistered

Ample amount of features specific to BBM clients and security. Many people would find use for it that don't want to go the Blackberry handset route.

13. meanestgenius

Posts: 22290; Member since: May 28, 2014

Which is why BlackBerry offers BBM to Android, iOS and Windows Phone users, with more and more features added to those OS versions of BBM as well.

17. Mxyzptlk unregistered

Uh yes that's pretty much what I said.

18. meanestgenius

Posts: 22290; Member since: May 28, 2014

No its not. You mentioned absolutely nothing about the multiple OS offerings.

20. Mxyzptlk unregistered

It wasn't word for word but the general idea was the same.

22. meanestgenius

Posts: 22290; Member since: May 28, 2014

It really wasn't, or I wouldn't have bothered to comment. Maybe that's what you MEANT, but it certainly wasn't construed in your comment.

27. Mxyzptlk unregistered

Maybe you shouldn't have bothered to comment.

31. meanestgenius

Posts: 22290; Member since: May 28, 2014

Maybe you should take your own advice.

33. Mxyzptlk unregistered

Maybe you should take a chill pill.

34. meanestgenius

Posts: 22290; Member since: May 28, 2014

Maybe you should see comment #31.

35. Mxyzptlk unregistered

Maybe you should stop being salty.

37. meanestgenius

Posts: 22290; Member since: May 28, 2014

Maybe you should read comment #34.

39. shahrooz

Posts: 792; Member since: Sep 17, 2013

meanestgenius I didn't believe I would see a day in my life that Mxyzptls is being trolled, lol. I don't know if you are trying to troll him for revenge or you have actually became a troll and are in ignorance/denial. he clearly said the same thing as you in his first comment.

40. meanestgenius

Posts: 22290; Member since: May 28, 2014

1) You should know better than to even think that I'm a troll. If that were the case, I'd be trolling a lot more than little boy Mxy over here. 2) He didn't say "clearly" say what I had said in his first comment. As I pointed out, he mentioned nothing about BBM being available for multiple OS's. 3) What the hell would I be in denial about? IF I was to suddenly go to the troll side, I'd do it proudly. Practically everyone else on this site trolls at one point or another. Which leads me to: 4) Are YOU trolling ME?

41. Mxyzptlk unregistered

Someone's being defensive.

49. meanestgenius

Posts: 22290; Member since: May 28, 2014

You're always being defensive.

59. Mxyzptlk unregistered

You're always being a salty twit.

42. Mxyzptlk unregistered

I think it's all of the above plus being a hypocrite.

50. meanestgenius

Posts: 22290; Member since: May 28, 2014

Says the king of trolls and the lord of hypocrites.

60. Mxyzptlk unregistered

Pot meet the kettle

66. meanestgenius

Posts: 22290; Member since: May 28, 2014

Funny, because you're the pot and the kettle.

73. Mxyzptlk unregistered

Funny because you must be on the pot.

83. meanestgenius

Posts: 22290; Member since: May 28, 2014

Considering your choice of avatar, I'd say that your on something a whole lot stronger than pot.

84. Mxyzptlk unregistered

89. meanestgenius

Posts: 22290; Member since: May 28, 2014

From the article about NOKIA WANTING TO SELL HERE MAPS: "5. Mxyzptlk (Posts: 5457; Member since: 21 Apr 2012) I think it'd be more beneficial if Apple bought them. Google already has Maps with years ago of development and fine tuning." The last sentence should read: "Google already has maps WITH YEARS OF DEVELOPMENT AND FINE TUNING", not that poorly worded piece of crap "....with years ago and fine tuning." Checkmate.

94. Mxyzptlk unregistered

You were the one acting like a grammar cop.

98. meanestgenius

Posts: 22290; Member since: May 28, 2014

In other words: "Damn! Meanestgenius one-upped me!" There. I fixed your post for you.

102. Mxyzptlk unregistered

You're a lost cause. Anything further is just grasping at straws.

107. meanestgenius

Posts: 22290; Member since: May 28, 2014

Says the lord of lost causes.

* Some comments have been hidden, because they don't meet the discussions rules.

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