Average non-voice mobile use in U.S. to rise past 3 hours a day in 2016
Monica Peart, eMarketer's forecasting director, said that the large number of Americans who already own a mobile device, means fewer new smartphone and tablet users are added each year. Add to that all of the activities that a mobile device can do, and it results in a drop off in the growth rate of non-voice use. Despite the drop in growth, mobile is the only media category expected to show more use next year. Television, radio and newspaper users are forecast to decline in 2016 and 2017, with print media getting hit the worst.
Growth is coming from app use. The average amount of time spent by a U.S. adult on an app will grow next year to 3 hours and 15 minutes, up 10 minutes from this year. Time spent on a mobile browser will remain at 51 minutes next year, according to the forecast. That is up sharply from the 1 hour and 4 minutes that was spent on app use daily back in 2011.
source: eMarketer via NYPost