Apple iPhone 7 tickles users' fantasies more than the iPhone 6s did


The iPhone 6s sales might be somewhat disappointing for analysts, but not for Apple, which warned a quarter ago that it will see the first year-on-year decline in iPhone sales, as the market for high-end smartphones matures. The upcoming iPhone 7, however, might change that equation, as an UBS Evidence Lab survey shows.

The research arm of the investment bank is one of the largest in the sell-side analysis realm, and recently it probed 6,336 smartphone users from Apple's main markets - the U.S., U.K., Germany, mainland China, and Japan. The survey question was how interested they were in Apple's upcoming 2016 handset, dubbed iPhone 7. Well, it turns out that users in the US and China - Apple's bread-and-butter markets - are more interested in the iPhone 7 than they were with the iPhone 6s last year, when UBS did the same survey. 

It's not hard to fathom why - after all, the 6s was an intermittent upgrade, and the design stayed the same, while the iPhone 7 is expected to introduce visual changes, do away with the audio jack altogether, have an optical zoom tucked somewhere in a 7 Pro version, and have all sorts of other excitements that the mere inclusion of 3D Touch in the 6s can't measure up with. We'll see if this preliminary interest translates into better sales, but for now things are looking up for the iPhone 7.

source: AppleInsider
 

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52 Comments

1. legiloca

Posts: 1676; Member since: Nov 11, 2014

I trust the S variants than the real successors because they fix most of the flaws and adds some extras to make them more worthy of a buy.. Just my 2 cents

6. VVayne

Posts: 103; Member since: Oct 01, 2015

Indeed. I just realized, I've been down the S line since 2009 with 3GS, 4S, 5S, 6S+.

9. legiloca

Posts: 1676; Member since: Nov 11, 2014

I got the 6S Plus and it's indeed awesome! *imaginary high five!*

40. BLUEBLASTER

Posts: 926; Member since: Feb 23, 2014

Are you joking me?! I have my upgrade in September I want to make the change to iOS

42. legiloca

Posts: 1676; Member since: Nov 11, 2014

Go ahead Mr. Paul Heyman, do what makes your ass happy.

48. BLUEBLASTER

Posts: 926; Member since: Feb 23, 2014

"Ass happy?" Taking it from the rear from Lesnar happy? I'll wait and see what the 7 is like

2. SamDH1

Posts: 419; Member since: Apr 21, 2015

Pretty interesting how the 6 garnered more interest than the 7. I assume this was done two years ago before the release of the 6, too. If so, then it's not really a good pattern for Apple, they've lost the interest of a lot of people. But then we have no clue what the percentage is out of, or if it was the same people. I'm way more interested in the 7 than the 6 simply cuz Apple need to actually do something to get everyone's attention again, not just have an overpriced brand selling it from a Chinese manufacturer. If they scrap the 3.5 jack though, boooooo.

5. SamDH1

Posts: 419; Member since: Apr 21, 2015

I just noticed the figure in the article, nevermind! But 1% is about 63 people, so around 130ish have lost interest in the iPhone.

3. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

iPhones......dead phones ringing......no future!

10. BradyCrack

Posts: 835; Member since: Dec 29, 2015

You'll be waiting awhile mate!

16. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

2020.......MAX!

19. BradyCrack

Posts: 835; Member since: Dec 29, 2015

2030.......LEAST!

20. legiloca

Posts: 1676; Member since: Nov 11, 2014

You will rot first before Apple files for bankruptcy.

23. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Can you read? I guess not i am talking about iphones not Apple the whole company! I said iphones have no future that doesn't mean that Apple will go bankrupt........isheeps please read properly.......oh wait isheeps are blinded by everything that Apple does! I bet you would buy an apple fruit with Apple logo on it for 100$, Just because it would be the best apple fruit in world............isheeps....beeehhhh!

27. legiloca

Posts: 1676; Member since: Nov 11, 2014

Can I say iPhone files for bankruptcy? Yeah, no. And you can never prove whether I'm an Apple fanboy (aside from I have a f**king iPhone) or not because you don't know me personally :D Good Day!

43. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

1: I don't want to prove anything! 2: You write very defensive......so what would that mean?

57. yyzamin

Posts: 382; Member since: Aug 26, 2015

So smartphones will be irrelevant by 2020?

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How are you defining dead? Dead as in totally gone? Or dead as in, hanging around Windows Phone market-share?

7. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Funny, being from the UK I completely follow the chart; the 6 was an interesting upgrade from the 5 due to the new size, not executed brilliantly though, the 6S made some genuine improvements with RAM, cameras and "Force touch" but not enough to be particularly exciting and the 7... Well the 7, going by the rumours, will be the most "Meh" new model ever from a mainstream brand. Hoping we're all surprised by it but leaks are usually pretty reliable at this stage.

58. yyzamin

Posts: 382; Member since: Aug 26, 2015

More so than the Galaxy S4?

8. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Good luck Apple.

11. darkkjedii

Posts: 30960; Member since: Feb 05, 2011

The iPhone 7/7 Plus is going to come out, and instantly boost Apples stock price, and sell like hot cakes, even the trolls like SIGPRO know that. Most people are waiting for it, and it's be a top seller as usual. All this "no future" crap, that's troll wishing. Apple is taking it on the chin, but they'll be just fine, just like the rest of these companies that always do good. They all have their ups and downs. Troll as you were.

12. 444777

Posts: 399; Member since: May 02, 2016

iPhone7 succes will be Apple's next failure. Sales of the iPhone cannot continue to rise indefinitely. At some point in the future, there will be a year-on-year drop in sales. And once the sales figures start to slide, even by a million or so units, expect a rush of negative coverage, falling share prices, and a general outpouring of ‘the sky is falling in on Apple.’ When that happens, it will be portrayed as a failure by Apple. Hahahaha.

13. Ordinary

Posts: 2454; Member since: Apr 23, 2015

If I got 1 cent for every account made by Arte I would be a millionaire.

15. darkkjedii

Posts: 30960; Member since: Feb 05, 2011

That's exactly who that is too. +1.

14. darkkjedii

Posts: 30960; Member since: Feb 05, 2011

By "Hahahaha", you're saying you're 12 right?

17. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

darkkjedii....true fanboy has spoken.........Beeeehhhhhh!

24. darkkjedii

Posts: 30960; Member since: Feb 05, 2011

Yeah, I'm a true fanboy of tech. That's why I own just as much android as I do iOS. I don't think inside the little troll box, and I buy whatever I want. That's grown man ish.

26. kiko007

Posts: 7493; Member since: Feb 17, 2016

Beeeehhhhhh???? Anyway, wishing death on a product you disagree with is incredibly chilish and naive. And since you hate the IPhone so much, why do you spam Apple articles with your nonsense?

28. darkkjedii

Posts: 30960; Member since: Feb 05, 2011

I'd love to hear an intelligent response from him on that one, but c'mon...its SIGPRO.

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