Google Pixel 9 with 20% discount!

Apple examined Nike sports watches in the mid 2000's

By
31comments
Google News Follow
Follow us on Google News
Apple
Apple examined Nike sports watches in the mid 2000's
The Nike Presto Digital Bracelet - Apple examined Nike sports watches in the mid 2000's
The Nike Presto Digital Bracelet
With it becoming clearer and clearer that Apple is going to be launching a smartwatch later this year, word has spread that the Cupertino based tech titan's Senior Vice President of Design, Jony Ive, ordered boxes of Nike sports watches in the 2000's as Apple looked to study the manufacturing process and the materials used.

Former Nike Creative Director Scott Wilson sent the watches to Ive and thought that they were being used by Apple as gifts for its employees. Wilson said that Nike just sent them off to Ive. The models involved were the Nike Presto Digital Bracelets and the aluminum Oregon Series Alti-Compass watches." The watches were from Nike's 2002-2004 line up. When an Apple employee called Wilson to ask about the materials being used, the former Nike executive said that he realized that Apple was conducting research.

"This meshes up with their research in watch manufacturing during that timeframe which has been documented in previous stories. They definitely drew upon watch industry techniques and manufacturing in their products since the first iPhone. Interesting that it may come full circle to an actual iWatch at some point."-Scott Wilson, former Nike Creative Director

source: AppleInsider
Create a free account and join our vibrant community
Register to enjoy the full PhoneArena experience. Here’s what you get with your PhoneArena account:
  • Access members-only articles
  • Join community discussions
  • Share your own device reviews
  • Build your personal phone library
Register For Free
https://m-cdn.phonearena.com/images/users/39-200/Alan-F.jpg
Alan Friedman Senior News Writer
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

Recommended Stories

Loading Comments...

Popular stories

T-Mobile gift goes up in smoke, teaching everyone an important lesson
T-Mobile gift goes up in smoke, teaching everyone an important lesson
Leak reveals T-Mobile will accept trades in any condition for super iPhone 16, Galaxy S24 deal
Leak reveals T-Mobile will accept trades in any condition for super iPhone 16, Galaxy S24 deal
T-Mobile shares crash following comments made by CEO Mike Sievert
T-Mobile shares crash following comments made by CEO Mike Sievert
T-Mobile finally confirms rumors about T Life app
T-Mobile finally confirms rumors about T Life app
Third-party USB-C cables can wipe out your financial accounts before you know there's a problem
Third-party USB-C cables can wipe out your financial accounts before you know there's a problem
AT&T and Verizon are withholding crucial information from over a million customers
AT&T and Verizon are withholding crucial information from over a million customers

Latest News

Apple's "Next Big Thing" is still 3 to 5 years away according to insider
Apple's "Next Big Thing" is still 3 to 5 years away according to insider
Google Pixel 10 series will reportedly debut with MediaTek modem, ditching Qualcomm
Google Pixel 10 series will reportedly debut with MediaTek modem, ditching Qualcomm
Apple reportedly targets 2028 as the year its very large foldable iPad with almost no crease arrives
Apple reportedly targets 2028 as the year its very large foldable iPad with almost no crease arrives
Ex-Metro rep turns whistleblower and reveals schemes that allegedly defraud customers (UPDATE)
Ex-Metro rep turns whistleblower and reveals schemes that allegedly defraud customers (UPDATE)
In the EU, Apple will stop selling these iPhone models in approximately two weeks
In the EU, Apple will stop selling these iPhone models in approximately two weeks
The Pixel Phone app has new audio emoji for the holidays and a new location for the video call icon
The Pixel Phone app has new audio emoji for the holidays and a new location for the video call icon
FCC OKs Cingular\'s purchase of AT&T Wireless