Apple examined Nike sports watches in the mid 2000's

Apple examined Nike sports watches in the mid 2000's
With it becoming clearer and clearer that Apple is going to be launching a smartwatch later this year, word has spread that the Cupertino based tech titan's Senior Vice President of Design, Jony Ive, ordered boxes of Nike sports watches in the 2000's as Apple looked to study the manufacturing process and the materials used.

Former Nike Creative Director Scott Wilson sent the watches to Ive and thought that they were being used by Apple as gifts for its employees. Wilson said that Nike just sent them off to Ive. The models involved were the Nike Presto Digital Bracelets and the aluminum Oregon Series Alti-Compass watches." The watches were from Nike's 2002-2004 line up. When an Apple employee called Wilson to ask about the materials being used, the former Nike executive said that he realized that Apple was conducting research.


source: AppleInsider

FEATURED VIDEO

31 Comments

1. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Samsung examined Apple phones in the late 2000s.

5. corporateJP

Posts: 2458; Member since: Nov 28, 2009

You're about as funny as you are stupid.

9. _Bone_

Posts: 2155; Member since: Oct 29, 2012

You have as much sense for sarcasm as for normal human conversation.

11. Commentator

Posts: 3723; Member since: Aug 16, 2011

So... does that mean he's both really funny AND stupid... or really unfunny and NOT stupid...? Either way, you both insult and compliment him at the same time.

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

It's only corporate and Bone. I'm sure Bone isn't here to compliment himself.

16. weinerslav

Posts: 126; Member since: Jul 31, 2012

the best compliment I ever read LOL

17. AamirSIII

Posts: 187; Member since: Oct 04, 2012

well actually they did!

23. XPERIA-KNIGHT unregistered

True!

30. rusticguy

Posts: 2828; Member since: Aug 11, 2012

But Apple examined all others like LG/Sony etc in first half of decade :)

3. _PHug_

Posts: 482; Member since: Oct 11, 2011

Nike should sue Apple, because Nike was Apple's inspiration.

31. Kal-el

Posts: 96; Member since: Dec 14, 2012

Correction Apple will sue Nike and patent the rectangle of the dial

4. Droiddoes unregistered

"Former Nike Creative Director Scott Wilson sent the watches to Ive and thought that they were being used by Apple as gifts for its employees." Silly Nike, your first clue should've been the word "gift". apple doesn't do free under any circumstance. They will, however, steal your ideas and reverse engineer it.

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I used to sell Nike watches. If Apple wants to base the tech off of Nike for the "iWatch", they aren't really doing anything impressive. There's a reason Nike got out of the general watch business, and if you look, the only active model Nike still sells is the one with GPS built-in. And, if Apple bases a watch off the Presto line using the same materials and design, get ready to have a truckload of them go bad, because one out of two Presto watches cracked on the straps and casings.

18. Droiddoes unregistered

As if anything apple has ever done was impressive lol

29. Commentator

Posts: 3723; Member since: Aug 16, 2011

Like becoming the most valuable company in history.

8. Slammer

Posts: 1515; Member since: Jun 03, 2010

I guess this explains why analysts feel the Apple watch will be a six billion dollar business. They will make Nike quality watches and sell them at Rolex prices. :) John B.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Am I the only one that thinks the I watch is a total flop?

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

If I wanted to check the time, I can just pull out my phone. If I wanted to check where a place is located at, I would open GMaps (Apple Maps? Hell no!) If I wanted to answer a call, I would again, use my phone. Everything on a screen less than 3" is not even possible for me anymore. 4.5+ is the way to go!

14. Commentator

Posts: 3723; Member since: Aug 16, 2011

If I want to do all those things, and it's a year from now when the iWatch will be out, I'll look straight ahead and use my Google Glass.

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Exactly. I honestly would dish out $400 for Google Glass.

19. krimHD

Posts: 106; Member since: May 23, 2012

apple is going to copied then going to patent what they copied.. that's just the way they go

21. InspectorGadget80 unregistered

yep and more law suits too follow

20. tedkord

Posts: 17364; Member since: Jun 17, 2009

Apple examined the Xerox GUI in 1979.

22. PapaSmurf

Posts: 10457; Member since: May 14, 2012

They examine and give 0 s---- about anyone when they file for patents.

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

I have a feeling we are gonne see Braun + Apple Reloaded...

26. Aeires unregistered

Good old Ive, copies Braun and Nike. Can't wait to see what he comes up with for iOS7.

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

So....we are gonna have iWatch vs Google Glasses for the next innovative thing from Apple and Google. Hate to say it....but an iWatch would get better accepted, have a better chance at success than the Glasses.... Watch vs glasses?

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.