Apple debuts new iPad ad during the Academy Awards telecast

Apple debuts new iPad ad during the Academy Awards telecast
Back at the Academy Award show in 2007, Apple ran an ad for the Apple iPhone that showed different clips from television and the movies showing people answering the telephone and saying "Hello," and little did anyone know what would be in store for them in the years ahead. That one ad gave way to the first series of legitimate Apple iPhone spots with such famous moments as the calamari ad, the dog riding the skateboard on the YouTube focused spot, and perhaps the most iconic of them all, the ad showing off the mobile Safari browser with the New York Times web site being displayed. For years afterward, and even up to the launch of the Motorola DROID when Motorola officials showed off the browser on the phone by displaying the New York Times web site, the Times became something of a gold standard for mobile browsers.

What brings this all to mind is the new ad for the Apple iPad that was played during last night's telecast. The ad showed a number of movie-related words quickly being displayed, intertwined with photography based apps for the iPad. Not only has Apple come a long way since that 2007 "Hello" spot (which we've taken the opportunity to include below), but the industry in general continues to move ahead with faster processors, larger screens and more features, most of which we could never have dreamed of in 2007.

source: Apple via TUAW



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iPad mini
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20 Comments

1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

...and the Oscar for the best 'timing' goes to the iPad.

2. darkkjedii

Posts: 30977; Member since: Feb 05, 2011

They'd also get the Oscar for most successful tablet. There's no reason to dog em for a tv spot, it's what companies do. Advertise during big events, Sammy had the Super Bowl, apple the oscars. It's big business bro.

4. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

It's business indeed...business indeed. But some don't do business this way...and still, they're still successful.

7. darkkjedii

Posts: 30977; Member since: Feb 05, 2011

That's true too

3. mydi.maus unregistered

hello and bye apple

11. BillyG

Posts: 305; Member since: Sep 24, 2012

bye mydi. apple won't miss you

5. InspectorGadget80 unregistered

Iacademy. They play their ad so much last night i stop watching the award

13. tusshharish

Posts: 342; Member since: Oct 23, 2012

now we say hell no to apple..................lol

6. Fallout09

Posts: 421; Member since: Oct 17, 2011

I'm sorry but Apple ads now officially suck. I use to love the Apple/PC guy commercials... Apple marketing team has lost their touch.

12. BillyG

Posts: 305; Member since: Sep 24, 2012

its an iPad, not a mac/PC. what do you know about ads? you're the one that 'officially suck'...apple always been successful in their ads that many even copy them.

8. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Sure they haven't fallout09. I don't really like commercials but that ipad commercial is catchy. Give credit where it's due!

10. Fallout09

Posts: 421; Member since: Oct 17, 2011

What? Catchy? Really?

9. ilia1986 unregistered

In 2007 people learned to say Hello on their phone. In 2008 and since the T-mobile G1 they learned to do everything else on it.

14. lolioslol

Posts: 182; Member since: Dec 10, 2012

LMAO @ apple. What better way to cement the fact that their tech sucks, refuses to evolve, and they have NOTHING on the horizon whic is why instead of attended MWC and actual electronics/tech events they pander to the simple masses who watch "pretty people" getting awards for playing pretend (acting).

15. ZeroCide

Posts: 810; Member since: Jan 09, 2013

I saw that comercial. I thought it was the same old ipad.

19. InspectorGadget80 unregistered

u mean its the same old ipad commercial like the same old boring design

20. networkdood

Posts: 6330; Member since: Mar 31, 2010

Again, nothing to tell the consumer how the product stands apart from the competition, because it does not. Apple needs better commercials. At least Samsung shows you what their products do.

* Some comments have been hidden, because they don't meet the discussions rules.

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