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Android loses ground, iPhone 7 and 7 Plus still top smartphone sales in the US, Q1 data shows

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Kantar Worldpanel ComTech released today its Q1 statistics on smartphone OS data, indicating stronger performance for iOS on local ground in the US, compared to the same period, last year. However, iPhone and iOS sales marked drops in Asia, while Samsung and Android did not perform too well on the other side of the globe, in the US.

The US market was dominated by iOS sales that accounted for up to 36.5% of smartphone sales in the country – a 5.8% increase from last year. In this spirit, iPhone 7 and its larger brother, 7 Plus, remained at the top of the sales chart in May, with a combined share of 20.1% of all handsets sold in the US. Nonetheless, iOS lost share in urban China in the first three months of 2017, dropping to 16.2%, which is a 3.8% decrease YOY. iPhone 7 and 7 Plus sales in the region accounted for 8.5% of smartphones sold, keeping a lead over Huawei and Oppo.

Android, however, stood strong and captured 83.4% of smartphone sales in urban China, which is a 4.3% increase from last year, and increased its share in Europe by 2.2%. It did not achieve growth in the US, but actually saw a drop of market share of 5.9% from last year, and now stands at 61.7%.

Lauren Guenveur, Global Consumer Insight Director for Kantar, noted that both LG and Moto also experienced YOY declines in the US. Android’s performance in the region did not gain much from the launch of LG G6 and Samsung Galaxy S8 in March and April. What is more, Ms Guenveur added that S8 and S8 Plus will reach a combined share of 8.1% in the three-month period ending in May, which is lower than what S7 and S7 Edge scored.

USAQ1 2016 % Market shareQ1 2017 % Market share% Change
Android67.661.7-5.9
iOS30.736.55.8
Windows1.31.60.3
Other0.40.1-0.3
China
Android79.183.44.3
iOS2016.2-3.8
Windows0.50.2-0.3
Other0.40.2-0.2
EU5*
Android76.178.32.2
iOS18.219.31.1
Windows4.82-2.8
Other0.80.4-0.5
*EU5 includes Germany, Great Britain, France, Italy and Spain

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