Adobe: Tablets are now driving more traffic to global websites than smartphones
54% more per online order than smartphone users, and 19% more than PC users. 13.5% of the sales conducted online during the past holiday season were done on a tablet. Even before this year's Super Bowl, online viewership of major sporting events on tablets had doubled. Adobe also noted that retail, automotive and travel shopping sites get a majority of viewers from a tablet while telecom companies get the majority of visitors from a smartphone. But that is really a no-brainer since many smartphone users pay their carrier invoice online.
If there is a major point to Adobe's report, it is that tablets have become (by the slimmest of margins), the favorite device for mobile browsing. Those that shop using a tablet are spending more money per order.