AT&T says its launch of Nokia Lumia 900 to be its biggest ever, even surpassing the Apple iPhone's release

AT&T says its launch of Nokia Lumia 900 to be its biggest ever, even surpassing the Apple iPhone's release
AT&T has announced that it will launch the Nokia Lumia 900 on April 8th for $99.99 with a signed 2-year pact. According to Jeff Bradley, the carrier's device head, this will be the biggest launch in AT&T history which means it will surpass the cost of each of the prior 5 launches for the Apple iPhone. Speculation is that AT&T is spending $200 million to get the word out on the flagship Nokia Windows Phone device. Usually, such high-spec'd devices aren't priced at such a "reasonable" price point.

With the promotional push from the carrier, the question is whether or not Microsoft's mobile OS can get its share of the market above the 5% it currently owns. That makes this a $200 million gamble for AT&T. Before the launch of the OG Apple iPhone in 2007, Apple and AT&T blanketed the airwaves with commercials and even non phone fanatics knew what the device was prior to its first launch. This is not the case with the Nokia Lumia 900 and with less than two weeks to its release date, AT&T is going to have to really pepper prime-time television with ads for the model if it is going to be a household name.

AT&T will be throwing accessories at buyers of the Nokia Lumia 900. And as if T-Mobile's low-end Nokia Lumia 710 didn't even exist, AT&T's Bradley called the launch of the Lumia 900 the re-launch of the Nokia brand. With Microsoft bolstering Windows Phone Marketplace, the AT&T executive says that its reps have been trained to show iOS and Android users which apps can replace the ones they use on their current device.

source: CNET

Related phones

Lumia 900
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S2 APQ8055, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1830 mAh(8h 3G talk time)

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62 Comments

1. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Yeah right. This phone will flop. Windows phone sucks. I tried it and yes im ashamed to admit it.

7. SuperEd

Posts: 132; Member since: Oct 18, 2011

Rrrrright. Please troll elsewhere.

10. medicci37

Posts: 1361; Member since: Nov 19, 2011

Just because he thinks windows sucks (So do slot of other people. me included) he must be trolling ?

11. medicci37

Posts: 1361; Member since: Nov 19, 2011

& so does At&t btw.

12. N.Reynolds

Posts: 257; Member since: Feb 15, 2011

I do as well

15. kshell1

Posts: 1143; Member since: Oct 05, 2011

me to. android all the way

43. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

So do i. Apple ios is better than windows lock down!

16. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

This fool thinks im trolling. Gtfoh. I been on this site for a while. Dont get mad at me because you support windows phone and i dont.

23. Penny

Posts: 1870; Member since: Feb 04, 2011

@ Tre-Nitty "This phone will flop. Windows phone sucks. I tried it and yes I'm ashamed to admit it." This is more akin to trolling than anything else. Saying that you don't LIKE the OS or that you don't THINK it will do well is an honest opinion. STATING that it sucks and will flop, and that you are ashamed to have tried it, indicates that there is very little objectivity there. You can't turn your opinions into fact before it is proven one way or the other.

47. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

My sister has a lumina 800, she regrets buying this , iv'e used it didn't like it at all!

59. raunak

Posts: 507; Member since: Oct 12, 2011

its lumia.lol

27. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When MS/Nokia have to put together a bounty fund to motivate sales reps to sell their stuff, that tends to indicate the presence of a certain level of desperation. I wonder who is more desperate - MS/Nokia with their bounty fund, or RIM putting off its annual meeting with shareholders until after the BB10 launch? It kind of reminds me of the story about the dog food company - they created a new line of dog food and put $ in the adverts, put $ in the launch event, and, and, and. But dogs hated the new dog food.

38. -box-

Posts: 3991; Member since: Jan 04, 2012

Apple (and by extension, AT&T) did the same thing with the iphones up to and including the 4. Fans of the traditional smartphone (small screen, physical keyboard, like a shrunken laptop that doesn't open) thought the iphone would flop since it was just an app launcher and not a true smartphone (which is still true). Untold millions of units later, they're proved wrong. Microsoft, Nokia, and AT&T are just using this same strategy. If it's not broken, no need to fix it.

56. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Yeah but the iphone wasn't a flop upon debut like wp7. Nor does this Nokia cost $600 like the iphone.

44. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

Flop!

53. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

My, look at all of the thumbsdown votes posters in this topic are generating. I wonder if there are only 20-ish fans of WP who are members of PA? Maybe you should ask your friends to join and then you can produce more negative votes. In the meantime, PA's eyeball count metrics head northward.... lol

2. GALAXY-S

Posts: 701; Member since: Jun 07, 2011

hmm will see about that.. i know im not buying it.. for starters i dont like the name.. nokia lumina 900 .. its jus not catchy :\ but good luck At&T

41. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i think the lumia will be a hit… with a low price point and aggressive marketing, it is the freshness a lot of people will be looking for

3. troybuilt

Posts: 155; Member since: Dec 16, 2011

I remember those TV ads and everyone was drooling over the launch of the iPhone. Alot of people didn't know any better, but now that I'm able to look at those ads better, has anyone noticed the iPhone is connected to Wifi on all these ads? At launch it was only able to connect on at&t's 2G network (edge), so that explains it's speeds in the video being on Wifi. That phone was never that fast at loading websites, especially on edge.

5. andro.

Posts: 1999; Member since: Sep 16, 2011

Hmmmm....seems like it was more misleading stuff from apple there

8. SuperEd

Posts: 132; Member since: Oct 18, 2011

misleading? Apple? No way! They are so truthful.

4. andro.

Posts: 1999; Member since: Sep 16, 2011

The phone launch promotions and commercials might be 'huge',the sales figures certainly will not be. Very few people want windows phones

6. ron1niro

Posts: 54; Member since: Mar 28, 2012

Great! At last, someone taking windows phone seriously! Gonna get myself one of those

9. Sniggly

Posts: 7305; Member since: Dec 05, 2009

"it will be AT& T's biggest launch ever." In advertising dollars? Maybe. In sales? No it won't be. Windows phone is a nice OS but no one really cares about it. I mean, if people come in to buy it I'll gladly sell it, but anyone who cares about Nokia are older people who don't want smartphones anyway.

13. troybuilt

Posts: 155; Member since: Dec 16, 2011

my thoughts exactly. Elderly people always looked to Nokia devices without all the "Bells and Whistles" and now they ask for the iPhone because Grand daughter/son told them to get one. LOL. It's pretty hilarious if you ask me. They don't want all the bells and whistles, but they ask for the iPhone.

14. Jimstar

Posts: 259; Member since: Oct 24, 2011

Well they're never gonna change that if they just launch it like any other phone, if WP is gonna break any ground they need something huge. This could be it, probably won't be, but it should be a good start.

25. Penny

Posts: 1870; Member since: Feb 04, 2011

I don't think AT&T or this article meant anything other than this being AT&T's biggest push for a launch ever. I doubt they are expecting iPhone level sales. I must disagree with your latter statements for obvious reasons. Obviously some people care about the OS, and obviously not all people who care about Nokia are older people.

17. IamTheGodfatherofCell

Posts: 33; Member since: Oct 05, 2011

As a.employee i.just want to.know what is.so.ground breaking and exclusive.about this.particular phone.????

18. troybuilt

Posts: 155; Member since: Dec 16, 2011

I can answer that. "It's not an iPhone". lol

39. -RVM-

Posts: 331; Member since: Oct 19, 2011

It's one of the best spec'd WP phones available, and together with Lumia 800 the most beautiful one. Actually it's one of the most beautifully designed phones ever.

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