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Watch Steve Jobs explain the iCloud idea nearly fifteen years ago

Posted: , by Victor H.

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Watch Steve Jobs explain the iCloud idea nearly fifteen years ago
With hype building around the new iCloud network-based sharing service, which is going to be announced later today, you might think that it's a new idea. But it was back in the dark days of WWDC 1997 when Steve Jobs himself explained his vision of a cloud-based future service which would save you from the need to restore data or look for data on local storage drives.

Apple's CEO had a clear vision about the service back then: “One of the things I’m really excited about is to look at that personal computer and take out every moving part apart from the keyboard and mouse. I don’t need a hard disk in my computer if I can get to the server faster.” With mobile carriers upping the game in terms of data sppeds with the introduction of blazing fast 4G LTE and HSPA+ running at up to 42Mbps, Apple might be the first company to truly take full advantage of that move as iCloud may turn out to be the new iTunes. In addition, Cupertino has notoriously excluded extendible storage via microSD as an option from its mobile portfolio charging more for each gigabyte of local data you get, but with all personal information stored on a server even that differentiation might turn obsolete.

A short value comparison shows that if you opt to go with an iDevice like the iPad, it would cost you $100 to get 16 gigs more over the basic 16 gig model, or $100 more over that configuration for an additional 32 gigabytes or 64GB total. In comparison, rumors place the iCloud service at $25 a year. Check out the video below to see how Steve Jobs toyed with the idea nearly fifteen years ago and don't hesitate to share your attitude towards iCloud – the cloud-storage part starts around the 13 minute marker.

source: Electric Pig



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posted on 06 Jun 2011, 05:52 3

1. android_hitman (Posts: 591; Member since: 07 Jul 2010)


"A short value comparison shows that if you opt to go with an iDevice like the iPad, it would cost you $100 to get 16 gigs more over the basic 16 gig model, or $100 more over that configuration for an additional 32 gigabytes or 64GB total. In comparison, rumors place the iCloud service at $25 a year."

a nice way to charge for additional space!...we don't need microsd's.. they are too cheap for our deluxe clients.

way to go steve. i love your marketing!

posted on 06 Jun 2011, 07:46 4

5. r2212xx (Posts: 41; Member since: 18 Apr 2011)


I agree. Steve Jobs is really a guru of marketing. Instead of wasting our time with all those fat marketing books in MBA classes, it's better to study how Steve Jobs has sold common products like MP3 players and touchscreen phones like hotcakes.

posted on 06 Jun 2011, 06:46 1

2. dmakun (Posts: 140; Member since: 06 Jun 2011)


@ android_hitman, you took the words straight out of my mouth!

I do pity the apple i-people subjected to this guy! I'm sure they are feeling so lucky now with 'icloud'. This will further enslave users no doubt

posted on 06 Jun 2011, 19:48

21. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


what do u mean enslave...? its free...

and btw is the pic in the top left steve jobs? he looks kinda different...

posted on 08 Jun 2011, 02:13

22. ivanprskalo (Posts: 105; Member since: 09 Dec 2010)


Free for now.

posted on 06 Jun 2011, 07:04 2

3. hammertong (Posts: 23; Member since: 10 May 2010)


They give you the price for the extra installed memory, but fail to mention that every time you access the "cloud", you are using up your monthly allotment of data. So, besides the annual fee, you pay the monthly fee to be able to look at your own data.

posted on 06 Jun 2011, 09:44 1

10. ATTCallCenter (unregistered)


Your so right on that, it is going to kill your monthly data if you don't have unlimited. Each song is going to be streamed, every picture. Jobs doesn't seem to have thought this through. Or if he has, he doesn't really care about the customer, just his products. Which is what it is now

posted on 06 Jun 2011, 08:49

6. Marco151polo (Posts: 9; Member since: 28 Nov 2010)


Its funny to see how comments made 15 years ago still apply today....

posted on 06 Jun 2011, 09:12

7. samirsshah (Posts: 61; Member since: 10 Mar 2011)


During the talk, somehow the Eye-Fi card for cameras was coming back to me again and again. I think they also talk about "Infinite Memory".

"iMem" "Infinite Memory" that works on Wi-Fi and/or LTE and updates your iDevice overnight and makes you ready for tomorrow. In a pinch, it can be used in a busy day to update your important documents during the day.

People will still need 32GB or 64 GB or more because they may want to upadate and store more.

posted on 06 Jun 2011, 09:25

8. Shafeer (Posts: 79; Member since: 30 Dec 2010)


PhoneArena, it says sppeds instead of speeds.

posted on 06 Jun 2011, 09:41

9. samirsshah (Posts: 61; Member since: 10 Mar 2011)


They call it "Endless Memory". It is not THAT EASY with iDevices because of the non-linear nature of usage and Wi-Fi/LTE speeds not being good enough. And that is why I talked about overnight and being just able to use it in a pinch.

But finally people WILL WANT "Infinite Memory" "on" (like a switch being powered "on") ALL THE TIME and end up complaing about slower speeds because of "thrashing" and Apple will ask them to buy iDevices with more memory to stop "thrashing" and ask them to use 4G LTE and/or use "n" version of Wi-Fi for a faster response time.

And I think the genie is out of the bottle, if Apple does not do this, Android or Windows Phone 7 may do it.

Jesus, it is "virtual memory" all over again. I thought we finally got rid of that scrouge.

So much for who will use this amount of memory (in GBs and more) and this amount of bandwidth (LTE and beyond/"n" and beyond) question.

posted on 06 Jun 2011, 09:45 4

11. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Steve is ripping off Bill Gates who talked about that crap waaaaaay before that. We all use "cloud" services whenever we download programs, access facebook and other things. facebook is nothing more than cloud based IM programs. This idea is nothing new and it sure as hell wasnt invented by steve jobs, so quit trying to give him credit.

Besides, google's Music already beat them to "cloud music services" and so did Pandora and Slacker radio. What the hell do u think they are? lol. You pop in an artist and it spits out music that you didnt download.

And those are all FREE. (ok, Google Music is free for now at least..lol)

posted on 06 Jun 2011, 10:25

12. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Wow the fandroid trolls are condeming a service that hasn't even been announced yet. Can you wait to hear what it is before you say it's a "rip off" and it sucks?

posted on 06 Jun 2011, 10:31

13. android_hitman (Posts: 591; Member since: 07 Jul 2010)


it's a ripoff even if it's only 25$/year

posted on 06 Jun 2011, 12:37

18. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So regardless of what's offered $25 is a rip off? You don't need to know what it is to pass judgement? Sounds like an android sheep.


Sniggly google offers free services which is cool. I use gmail and google voice. They have a different business model than most. Very few companies can offer free. Good that you're reserving judgement, but we'll see how biased your judgement is since it's usually clouded by your hatred of Apple.

posted on 06 Jun 2011, 11:14

14. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


We're not saying it sucks per se, but if it's really 25 bucks a year, then I'll just stick with Google Docs and Amazon's cloud storage, which are each (gasp!) free.

However, I am reserving judgment on everything until WWDC hits in about 45 minutes.

posted on 06 Jun 2011, 11:31

15. TDroid21 (Posts: 70; Member since: 04 Apr 2011)


I smell stinkin' lawsuit just aruond teh bend..

Is taht steve jobs from fifteen yaers ago? He looks somewaht familiar..

posted on 06 Jun 2011, 12:35 1

17. WirelessCon (Posts: 309; Member since: 11 May 2010)


"Cloud" is a new name for "Internet". It's just a name and an extra bill every month.

Here's your internet bill $$$. Here's your cloud bill $$$.

You pay for the cloud to access the internet you already pay for.

It's like paying for an email address when you can get one for free.

I remember the days when you had to pay for an email address.

Instead of forward innovation, this is double-dip billing.

Bravo, Steve Jobs; congratulations on Pet Rock Version 3456.2.

posted on 06 Jun 2011, 17:34

19. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lol.. very true

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