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T-Mobile CEO happy with Windows Phone and vice versa

Posted: , by Alan F.

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T-Mobile CEO happy with Windows Phone and vice versa
It's a lovefest between Microsoft and T-Mobile. The CEO of  the latter, Philipp Humm, told the Seattle Times in an interview that the carrier is "quite pleased" with Windows Phone and believes that Microsoft feels likewise about T-Mobile. The nation's fourth largest carrier is Microsoft's second largest purveyor of Windows Phone models, starting all the way back with the HTC HD7 and the Dell Venue Pro. The current top Windows Phone model for T-Mobile is the Nokia Lumia 710, a non-flagship model that still reaps some of the rewards from all of the money that AT&T and Nokia have been spending to promote the flagship Nokia Lumia 900.

For example, the Nokia Lumia 710 is the fourth top selling handset at T-Mobile where it can exclusively be found, and is number six at Amazon. Back at MWC, Nokia CEO Stephen Elop said that sales of the device were "exceeding expectations." Another Windows Phone exclusive at T-Mobile is the HTC Radar which is the nineteenth top selling handset for T-Mobile, and number seven (just behind the Nokia Lumia 710) at Amazon.

T-Mobile's Humm also told the Seattle Times that while the carrier is laying off 900 positions, it is adding 550 and is also creating 1,000 business to business jobs. That program is expected to take two years to complete as T-Mobile seeks to extend the current 5% market share it currently owns in the B2B market. Humm discussed the carrier's lack of the Apple iPhone on its roster, calling it a "good and important smartphone," and says that the big question is whether to offer the iPhone with a subsidy like the other carriers, or if it is better to just allow T-Mobile customers to bring the Apple iPhone with them and use T-Mobile's pipeline. Humm added that 45% of the mobile operator's growth is coming from unsubsidized rate plans and the carrier has been vocal about trying to get Americans off the current process that has the operator's subsidize the price of a new phone in exchange for a signed 2-year contract.

The T-Mobile executive even mentioned the change that television viewers have seen in the company's advertising icon, Carly. She has transformed from a polka-dot dress wearing soft-spoken girl next-door to a leather clad, motorcycle-riding heavy metal 'biker chick'. Humm summed up the change by saying that T-Mobile is trying to go from being known for its affordable pricing to being known for its cutting edge-technology AND affordable pricing.

source: SeattleTimes via WPCentral

Carly's new image personifies the new focus on being cutting-edge at T-Mobile (L), the Nokia Lumia 710, exc;lusive to T-Mobile (R)
Carly's new image personifies the new focus on being cutting-edge at T-Mobile (L), the Nokia Lumia 710, exc;lusive to T-Mobile (R)

Carly's new image personifies the new focus on being cutting-edge at T-Mobile (L), the Nokia Lumia 710, exc;lusive to T-Mobile (R)


11 Comments
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posted on 21 May 2012, 15:37 6

1. Muhannad (Posts: 455; Member since: 20 Sep 2011)


T-Mobile needs the Lumia 900 but an improved version with excellent camera quality and amazing battery life just like how Nokia is known for. That'll help increase T-Mobile's sales, and Nokia's WP market share.

posted on 21 May 2012, 15:45 6

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i can go with that.

a flagship windows8 phone would help even further.

Or the quadcore SGS3 :)

posted on 21 May 2012, 16:18 4

5. Schmao (Posts: 302; Member since: 05 Jul 2009)


Yeah, I would really want to buy it, but the hardware coming up in the fall is expected to be dramatically different. Plus, we don't know if it will get updated to WP8

posted on 21 May 2012, 16:15 1

4. -box- (Posts: 3565; Member since: 04 Jan 2012)


Lumia 910 with a few camera enhancements (close-focus, some low light performance, zoom clarity) would be marvelous... then I could sell or trade my 900 for it

posted on 21 May 2012, 16:06 5

3. tward291 (Posts: 559; Member since: 14 Feb 2012)


i have the lumia 710, and i want that 900. I hope nokia has some bad wp8 handsets lined up for tmobile.

posted on 21 May 2012, 17:33

6. JeffdaBeat (unregistered)


T-Mobile Girl + Motorcycle = Happy JeffdaBeat...

posted on 21 May 2012, 17:37 2

7. kabel (Posts: 38; Member since: 06 Nov 2011)


If they (T-Mobile, Microsoft) are happy where Lumia 710 stands in the market, then why are they not updatig it? I do not think that Lumia 710 users are happy. It is the only post Mango Windows Phone that have not received any update ... Better make those users happy (with timely updates) ... they will disappear ...

posted on 21 May 2012, 19:10

8. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i dont think it needs an update? there isnt a version past mango

posted on 21 May 2012, 21:35 2

9. kabel (Posts: 38; Member since: 06 Nov 2011)


Oh, yes, there are some incremental bug/security releases that even HTC Radar got them ... Remember the famous bug that makes your keyboard disappear ... Some security related bugs ... So, these incremental updates are not as big as Mango was, but they are as important as Mango was (7.5 vs 7.5.1) because somebody out there is experiencing them ...

posted on 22 May 2012, 06:51

11. tward291 (Posts: 559; Member since: 14 Feb 2012)


yeah i want that update. this keyboard thing gets on my nerves at times

posted on 22 May 2012, 00:07

10. anywherehome (Posts: 971; Member since: 13 Dec 2011)


Microsoft gave nice bunch of bucks....
so still more money from Android than from WP :-D

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