Carly gets some attitude as T-Mobile revamps its marketing

Carly gets some attitude as T-Mobile revamps its marketing
T-Mobile is gearing up for a refresh of its advertising by giving its spokesperson, Carly, a helping of attitude. In its new commercial which is set to debut soon, Carly will toss aside her trademark dress in exchange for leather and a Ducati motorcycle.

The ad, dubbed “No More Mr Nice Girl”, is the beginning of the carrier’s major re-branding effort.

We’re working toward a brand refresh later in the year,” T-Mobile senior VP Peter DeLuca said in an interview with AllThingsD. “We really can’t wait until the end of the year to make some noise in the market.

The campaign will be bankrolled by a $200 million incremental boost to T-Mobile’s advertising spending. In addition to traditional TV spots, T-Mobile will also be allocating fund to advertise on Hulu and YouTube.

In what may be a slight nod to the Smoked by Windows Phone campaign idea, T-Mobile will also launch a “test drive” website where it will show its devices performing favorably against competing handsets. Considering T-Mobile was left out of the iPhone party after the failed AT&T sale, we’re guessing the iPhone will definitely be a target.

While T-Mobile is looking to cut costs such as reducing call-center jobs and playing with the idea of selling its U.S. cell towers, it is making a huge effort to rebrand itself and win back consumer interest.

DeLuca added, “We really want to set the record straight and say to the consumer they really should be taking a second look at T-Mobile.

source: AllThingsD

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22 Comments

1. tward291

Posts: 559; Member since: Feb 14, 2012

i tell you thats one white girl i would bend over the counter

2. ajac09

Posts: 1482; Member since: Sep 30, 2009

just wow.. lol

5. kshell1

Posts: 1143; Member since: Oct 05, 2011

^^^agree

3. jmoita2

Posts: 930; Member since: Dec 23, 2011

NOW she looks hot... i would bend over the bike!!!

4. kshell1

Posts: 1143; Member since: Oct 05, 2011

bend her over the bike lol

12. GALAXY-S

Posts: 701; Member since: Jun 07, 2011

lmao!! you would bend over the bike??? hmm so you swing that way lol

16. jmoita2

Posts: 930; Member since: Dec 23, 2011

NOOOO!!! I meant her!!! Darn!!! Shot myself in the foot!!!

6. cellphonator

Posts: 298; Member since: Oct 29, 2011

Hey that's my sister, leave her alone (or rent her lol).

7. kshell1

Posts: 1143; Member since: Oct 05, 2011

how much xD

8. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

Hothothothothothothot

9. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

You know what'd really make her attractive? If she actually knows stuff about the phones other than how much they cost

10. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Dude, its a chick on a ducati, thats enough for any man

11. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

And what's more attractive than a girl in tight leather riding a motorcycle? A girl in tight leather ridding a motorcycle that knows something about specs other than screen size and that the phone is really "fast" That's all I'm saying d:

13. shadowcell

Posts: 300; Member since: Mar 28, 2012

So, positive responses so far....Are you guys switching to T-mobile now?

14. StalkinUrMom

Posts: 111; Member since: Apr 16, 2012

Maybe when they get the One-X with stock ICS. I just wish I was that motorcycle....

17. kshell1

Posts: 1143; Member since: Oct 05, 2011

hahaha you wanna be between those legs xD dont we all

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

Its about frikkin time. Seriously. Start putting 4g speeds, coverage, and plan disparity (which is majorly in t-mobile's favor) in everyone's face.

22. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

they better not rise up too much against Verizon with this new aggressive marketing scheme of theirs. especially being that they've practically lapped T-Mobile by pushing LTE nearly as hard as T-Mobile's HSPA+ network which will only be cut short when they get on the LTE bandwagon and have to start from scratch and nobody throws punches or badass marketing campaigns like Verizon does. i'm all for T-Mobile coming out of the bag with a fresher, less-cutezy brand being that they're my second favorite carrier but there better be some big moves coming with it like a non-Qualcomm powered Galaxy S III for example...really less Qualcomm in general.

18. Chronos

Posts: 258; Member since: Feb 25, 2012

T-Mobile should have an interesting spokesperson rather than Carly.

19. lubba

Posts: 1313; Member since: Jan 17, 2011

Tmo, rebrand your efforts to offer top phones like the other carriers rather than be inline to get seconds. And those millions paid to Carley could be used to get the Nokia Lumia 900 or HTC One X. There's no sexy girls or guys spokespersons on other carriers yet they're successfull. Just imagine the money that could be saved and used for better things! My guess though some one high incorporate is probably banggin her. Can't afford to let her go because of that.

20. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

DAMMIT! I thought this site was clean and Nerd friendly! CLEAN IT UP!!!

21. lubba

Posts: 1313; Member since: Jan 17, 2011

Not every tech lover is a nerd. Sorry.

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