Carly gets some attitude as T-Mobile revamps its marketing

The ad, dubbed “No More Mr Nice Girl”, is the beginning of the carrier’s major re-branding effort.
The campaign will be bankrolled by a $200 million incremental boost to T-Mobile’s advertising spending. In addition to traditional TV spots, T-Mobile will also be allocating fund to advertise on Hulu and YouTube.
In what may be a slight nod to the Smoked by Windows Phone campaign idea, T-Mobile will also launch a “test drive” website where it will show its devices performing favorably against competing handsets. Considering T-Mobile was left out of the iPhone party after the failed AT&T sale, we’re guessing the iPhone will definitely be a target.
DeLuca added, “We really want to set the record straight and say to the consumer they really should be taking a second look at T-Mobile.”
source: AllThingsD