See who the top 14 phone makers worldwide are
At PhoneArena we recognize that our readers differ vastly in both background and personal tastes, much the same way we do – you'll be surprised at the diversity of devices that are being chauffeured around in somebody's pocket at the office. But we also have to recognize cold, hard data, because at the end of the day, market feedback remains the most unbiased and objective way, that we know of, to gauge consumer preferences, although, we have to concede – a fair degree less telling of quality.
Cold, hard data, precisely, is what we have in store for you today. Courtesy of ABI Research, this latest report on the top worldwide handset makers paints a telling picture of where the smartphone world is going, who's leading the charge, who the losers are, and of course – light a candle on a few sneaky contenders who might have a coup in mind.
If the above has you at all interested, then you should head straight for our slideshow below. Note that the information below is based on shipments volume that has entered the retail channel, and not direct sales to customers. Moreover, the data includes both smartphone and feature phones combined, but these will be broken down into two categories.
Top 14 phone makers worldwide
1. Q2 2013 by OEM market share (numbers have been rounded up to the higher value)
More broadly, it's interesting to note just how much Chinese brands are pushing the race to the bottom, with relatively obscure OEMs, such as CoolPad and even Xiaomi looking to take a piece of the humongous home market.
2. Time graph of phone shipments (both feature and smart) by OEM
3. Smartphone shipments for Q2 2013 by OEM
Both BlackBerry and HTC have been consistently cited for their financial troubles, but the general consensus is that the Canadian manufacturer is in a much stickier predicament. It is, therefore, interesting to note that despite this, the company formerly known as RIM still outsells Taiwan-based HTC.
4. Q2 2013 shipments by handset type
The story for Samsung is completely different – although it shipped less feature phones than Nokia this quarter, the Seoul-based manufacturer has sold 10 devices for every one that Nokia did in terms of smartphone shipments.
Another key point to take home is that while feature phones nevertheless remain a worthy consideration, it doesn't seem like newcomers to the handset business are at all interested in it – even Sony and Motorola, with their rich and extensive history in the segment have all but abandoned it.
5. Overall smartphone shipments vs. shipments of feature phones
1. JMartin22 (Posts: 1245; Member since: 30 Apr 2013)
Bring on the obligatory fanboy shouting.
2. ShenAlJoker (Posts: 112; Member since: 19 Jul 2013)
Here's the first!!!!!!!!!! Nokia Rocks!!!!!!!!!!!!!!
4. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
Here's the second, Sony rocks! Sony always make me believe.
26. fanboy1974 (Posts: 1289; Member since: 12 Nov 2011)
Tell that to the Verizon customers. It's like Sony/Verizon ignores us. Got to give respect to Samsung for getting their flagship products on all major carriers around the same time. At the end of the day that's how you win more customers. Note 3 won't be some exclusive out the gate.
34. abdane (Posts: 478; Member since: 07 Oct 2011)
Here's the third, Samsung rocks !!!!!
Apple Sucks !!!!!!!!
Don't be an iDiot, be S mart ;)
85. ShenAlJoker (Posts: 112; Member since: 19 Jul 2013)
Samsung and Apple all the way DOWN!!!!!!!!!!!!!
73. Bernoulli (Posts: 1578; Member since: 01 Sep 2012)
hahaha after 6 months the phones suck, that's why it's alias is Samsuck
78. the_best (Posts: 137; Member since: 14 Oct 2012)
S mart is that like k mart, cous thats what samsung feels like.
Go Nokia and sony!!
15. LetsBeHonest (Posts: 1022; Member since: 04 Jun 2013)
Not a fanboy but Samsung really is the king at least now. No wonder why it have so many haters.
and competition wil getl harder this year......
56. akki20892 (Posts: 3652; Member since: 04 Feb 2013)
true said.........right now it's not easy to beat samsung....!!!\
Next year will be really tough........let's wait and see in 2014.
61. Sauce (unregistered)
Most of Samsungs chart stats come from old outdated flip/slider phones.
64. abdane (Posts: 478; Member since: 07 Oct 2011)
so ? you know that Samsung have 47% of the premium market beating apple for it right ?
55. akki20892 (Posts: 3652; Member since: 04 Feb 2013)
i'm seeing huge percentage of "other" there..........they r rocking.......!!!
3. AfterShock (Posts: 2958; Member since: 02 Nov 2012)
Looks like Nokia is hanging on driven by its feature phones.
Not a great showing for wp honestly.
12. LetsBeHonest (Posts: 1022; Member since: 04 Jun 2013)
+1 agree completely
and i respect Nokia's effort on WP.
40. brrunopt (Posts: 552; Member since: 15 Aug 2013)
WP sales have grown quarter, after quarter, after quarter...
79. haseebzahid (Posts: 1836; Member since: 22 Feb 2012)
look closly nokia smartphone share alone is more then HTC and some other android smart phones shares
89. sgodsell (Posts: 1433; Member since: 16 Mar 2013)
BTW these are sales for phones in general that include both feature and smart phones. Nokia's smartphone numbers would drop them near the bottom of the list.
5. JMartin22 (Posts: 1245; Member since: 30 Apr 2013)
I think it's long past due for a WP UI overhaul. I don't think that way sway publIc perception initially, but it would be a good starting foundation for them.
10. AfterShock (Posts: 2958; Member since: 02 Nov 2012)
Agreed, it needs a shake up before I'd feel I wasn't "Burnt by Ballmer" using that forced ui on me.
11. fanboy1974 (Posts: 1289; Member since: 12 Nov 2011)
The WP UI is only 2 years old and it does look old. Sad part is that I haven't used it for more than 5 minutes because the tile interface turns me off and you just can't change it. If they allowed Android like launchers I might change my mind especially with the Nokia Bandit looking like the real deal.
Tile interface = No deal
Tile interface or custom launchers = A good start.
37. fanboy1974 (Posts: 1289; Member since: 12 Nov 2011)
Early in WP 7 life Microsoft allowed the device to be hacked but now they got those WP 8 phones locked down (I believe). I haven’t heard anything related to WP hacks/mods/unlocked bootloaders in a very long time. I don’t even think you can install unsigned code.
33. LetsBeHonest (Posts: 1022; Member since: 04 Jun 2013)
I understand what you said even though i didn't get bored, actually the opposite happens BUT that's just me.
but a custom launcher or another personalization options would be very welcomed at least an option to choose themes (remember the old Symbian like). On android i can make my phone look exactly as i wanted i can even mimic WP itself. The customization part of android is very fun.
on WP its strictly restricted to just change tile color i can't even choose wallpaper its restricted to just black and white (at least give us some more color option besides Black and White).
Even i cant identify my phone with my cousin because we both have white Lumia and he sets the same color for tiles as i do(red).
but things may change with WP 8.1 or something near.
but i am truly happy with my WP . May be customization part may be weak but there is alot reason for me to stick with WP and as i said i didn't got bore with ui at least not yet.
68. fanboy1974 (Posts: 1289; Member since: 12 Nov 2011)
Oh my gosh your correct; October 21, 2010. Time has not been nice to WP.
84. tucutucu (Posts: 48; Member since: 03 Aug 2013)
LOL it's not...it's ALMOST 1 year. WP7.5 is not WP8...they're completely different OS. Check it out.
87. sgodsell (Posts: 1433; Member since: 16 Mar 2013)
Oh yes, a different kernel. It still has the same tile ui. Oh wait with one more tile size, and more theme colors, more customizable lock screen. But basically its the same ui. Oh yes if you make a WP8 app, then its not compatible with WP7. At the end of the day, its still a closed and restricted OS that really has nothing on android.
18. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
Are you speaking in terms of 2012 being a reference point (time) or 2008??
6. Googler (Posts: 813; Member since: 10 Jun 2013)
Graph two is interesting if you only look at Samsung and Nokia. Samsung will continue to dominate because they produce almost all their own components.
46. sgodsell (Posts: 1433; Member since: 16 Mar 2013)
If Nokia stopped selling feature phones tomorrow, then they would be near the bottom of the list.
50. Googler (Posts: 813; Member since: 10 Jun 2013)
And that's not a good thing for Nokia considering how the shift towards smartphone is getting stronger every quarter.
63. SonyPS4 (Posts: 261; Member since: 21 May 2013)
They dont even make feature phone anymore so this quite amazing.
8. Antonyjoseph (Posts: 215; Member since: 06 Apr 2013)
That huge chunk known as 'Others' must be al the Chinese guys.
9. itsdeepak4u2000 (Posts: 2866; Member since: 03 Nov 2012)
Wow great charts. Other are second to Sammy. ;P
13. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
Apple dropped to 7%. While Apple keeps dropping, Tim Cook is still drinking a cup of cappuccino in his room and dreaming about money.
17. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
That's not the only thing iHomey is doing in his room, just sayin'.
20. rawbow (Posts: 428; Member since: 30 Mar 2012)
you do realize that the 7% you are referring to accounts for just one phone every year and not like double digit phones launched by Sony or Samsung.
M not saying choice is bad, but yeah that 7% shows a lot if its only one product a year. For someone who prides on android, this should have been a pretty simple evaluation for you.
25. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
Actually, it's not 'just one phone every year', it's the same phone every year and, therefore, 7% is a pretty and iJolly good showing: congrats!!
48. rawbow (Posts: 428; Member since: 30 Mar 2012)
as far as i see, all the phones they sell are relevant and they keep them updated. You gotta use ios and their ecosystem to understand that. Samsung is the only android manufacturer that has maintained that legacy.
Let fanboyism not veil your better judgement.
29. Googler (Posts: 813; Member since: 10 Jun 2013)
Apple sells 3 phones every year. Considering 2 are older models that are discounted, it makes a large increase in their sales.
16. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
How can "Other" have an entire 25% (or ¼ of the pie for those who can't do mathematica)???
And, if Apple is only a meesly 7% (or 7% of the pie for those who can't do mathematica), then why does PhoneArena devote 95% of it's stories to Apple, a company with only less than ⅛ of the entire global market as outlined herein??
19. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
25% is combined with the manufacturers that are not listed in the list. Oppo, Acer, Asus, Vivo etc. are all included in the "Other", they combined these manufacturers altogether and that equals 25%, not the entire 25%.
30. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
Forgive my ignorance, I didn't realize there were so many other OEM's trying to make and sell phones; we only read about Apple here so, this was a bit of a shocker but, now, you've elucidated me far beyond my wildest imagination.
Initially whe I saw "Other" I thought it meant "Them".
21. dr.Ayman (Posts: 3; Member since: 28 Aug 2013)
Excuse me p.a. but the sum of the percentage is 101% not 100%
47. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
Percentages were calculated on iPhone 5; it calculated it wrong.
52. tedkord (Posts: 5252; Member since: 17 Jun 2009)
No, they were holding it wrong when they calculated it.
22. AfterShock (Posts: 2958; Member since: 02 Nov 2012)
From the numbers I theorize Nokia could have sold more google phones then wp if it made both at same time.
Cementing them firmly as a manufacturer of both easily.
23. Googler (Posts: 813; Member since: 10 Jun 2013)
Completely agree with that. While tons of WP users say making Android would be a bad move, doing both would actually help them. They can still keep WP as their dominant focus but offering at least one Android handset would open a huge door.
I'm willing to bet MS closed that door for them though.