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Samsung is now probably the world's biggest phone maker, beating stumbling Nokia in Q1

Posted: , by Victor H.

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Samsung is now probably the world's biggest phone maker, beating stumbling Nokia in Q1
Yesterday, Nokia shocked the industry with news of much worse than expected first quarter. The blow it took was so bad that Nokia is probably no longer the world’s biggest phone maker, after long years of dominance. Chances are that Samsung now dominated world phone sales and here’s why.

Nokia Symbian smartphone sales took a plunge in Q1, and it’s still too early for Windows Phone to weigh in. Nokia estimated it’s sold nearly 71 million feature phones in Q1, and only 12 million smartphones. This a catastrophical decline, the biggest drop in unit sales we’ve ever seen - down from 113.5 million Nokia phones sold in Q4 2011, and down from 108.5 million units year-on-year.

Samsung in contrast continues to grow sales. Estimates show that Samsung shipped between 41 and 44 million smartphones, and somewhere around 44 to 47 million feature phones. This puts Samsung’s lowest estimate for phone sales in Q1 at 85 million units, and even this lowest estimate is higher than Nokia’s total of 83 million phones sold.

Samsung is now likely to be the world's biggest phone maker.

Samsung is now likely to be the world's biggest phone maker.

This is likely the quarter that Samsung overtakes Nokia. The Finns started losing their positions earlier, but in Q2 2011 the smartphone decline showed and Apple became the world’s biggest in smartphone sales. Since then, Apple and Samsung have been fighting for the smartphone sales throne, but in total sales Nokia still dominated thanks to its widespread feature phones. This is no longer the case.

What happened? Two things. First, Android reached the low end extremely fast. Big name phone makers like Samsung offer smartphones like the Galaxy Pocket starting at around $100. That squeezes feature phones to even cheaper territories where margins are virtually non-existant. Second, Nokia lost its key markets - China, India, the Middle East and Africa, all critical for Nokia Symbian sales, showed that Symbian is no longer an option for them.

We’re yet to figure out all the tiny factors that allowed Nokia to lose its positions so quickly, and we are yet to see the official results that should come in a couple of weeks, but it seems that Samsung is now officially the king of global phone sales.

source: Asymco

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posted on 12 Apr 2012, 07:47 13

1. JeffdaBeat (unregistered)


As far as smartphones go, Samsung is definitely an amazing manufacturer. Back in the day, I was blinded by the insane amount of Motorola and HTC smartphones, but then the Galaxy S came out...and man how awesome was it. Even my Apple love couldn't block out that phone. And it's only getting better.

Correct me if I'm wrong, but it doesn't seem like Samsung is flooding the market with their phones. I don't see a different Samsung phone every time I go online. They aren't the "one phone a year" kind of company, but it doesn't seem like they are overloading the brand. Maybe that consistancy helps?

posted on 12 Apr 2012, 08:18 6

3. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


agreed, they don't have a solo phone and usually release an entire line really close in order to make people feel less "left behind by the new tech"

I'm a Sony Ericsson Fan and A Motorola Fan but Samsung Has My Eyes on their device lineup, It was the best Looking UI for 2.3, plus It had a really small number of issues, also they have quite added some interesting stuff into the market, the note may not be the best phone you could think of but the Stylus on it is quite nice. I could see this trend being adopted by everyone, a cool stylus.

posted on 12 Apr 2012, 08:25 3

5. arcq12 (Posts: 733; Member since: 13 Oct 2011)


Best looking UI? Really? Even if looks more like an iPhone UI?

posted on 12 Apr 2012, 08:42 4

9. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


I dont mean the icons only, the app drawer is nice, the way you add widgets is nice most of the widgets are good looking and some even acquire more functionality when you make them bigger, and somewhat feels less redundant. second to me is Blur, sense gets way too much modified for my tastes

The only thing I like about sense is the Lockcreen and the clock.

posted on 12 Apr 2012, 08:34 3

6. remixfa (Posts: 14135; Member since: 19 Dec 2008)


well, they do and dont. and it should be pretty much ending.

They had one galaxyS and one GalaxyS2. The carriers all demanded different features on the SGS1 since it was unknown at the time, so we got some with and without flash capabilities... some with and without tons of bloat (VZW naught naughty). The SGS2's only flaw that forced change was that the exynos chip couldnt do 42mb/s HSPA+ or LTE, which american carriers wanted to flaunt... so we ended up with our lesser powered american variants just to have higher theoretical speeds.

Also, you had samsung in a chip crunch, which is why they built a handful of new factories last year. There were multiple variants of the SGS1 across the world because they couldnt make enough chips to keep up with apple demand and worldwide demand for their phones which was growing astronomically. But those variants mostly went to small markets.

This year hopefully that all ends. The new exynos are capable of all radio frequencies, its now the biggest brand in android land so carriers are less likely to demand as many changes, and they have more than double/tripple the chip production that they had last year, so the entire world's SGS3 should be running on 1 chip.

They should have just their 1 flagship, the SGS3... 1 side project.. the surprisingly successful Note, and probably 1 for each the middle and low range, which should be the Blaze 4g and something else.

Its amazing how far samsung has come. Before the launch of the SGS i considered them a crap company with cheap phones and hadnt considered them for any phone in years. It was all about Moto and HTC androids. My how fast things change.

posted on 12 Apr 2012, 08:37 3

8. remixfa (Posts: 14135; Member since: 19 Dec 2008)


and i obviously left out feature phones,WP7 and BADA phones from that discussion, before anyone points it out.. lol

posted on 12 Apr 2012, 07:50 7

2. Droid_X_Doug (Posts: 5951; Member since: 22 Dec 2010)


See the little down-ward blip on Sammy's sales chart? That is from everyone who is waiting to buy the GS III..... Hustle it out, Sammy. You can do it!

posted on 12 Apr 2012, 08:23 2

4. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


I want it to be the android phone of the year. so competition has to step up TW seems both functional, nice looking and usefull

posted on 12 Apr 2012, 08:35 2

7. remixfa (Posts: 14135; Member since: 19 Dec 2008)


i just want it in my hands. lol

i still wonder how they are ever going to pack it with enough features to appease us after months of rumors..

posted on 12 Apr 2012, 09:11 3

13. HTCFreak (Posts: 150; Member since: 17 Jul 2010)


Just like every Galaxy S phone, it will be the android phone of the year, and with a new processor and a better screen, it will be like that for another year, until the galaxy s 4 comes out! :D

posted on 12 Apr 2012, 08:51 4

10. starandmountain (Posts: 52; Member since: 01 Apr 2012)


SAMSUNG IS THE BEST!

posted on 12 Apr 2012, 10:14

17. TROLL.IS.AHA (banned) (Posts: 58; Member since: 10 Apr 2012)


WE ARE THE BEST!

posted on 12 Apr 2012, 08:54 8

11. Twackamole (Posts: 3; Member since: 04 Apr 2012)


Nokia rocks... Lumia 900 makes samsung phones look like a joke...

posted on 12 Apr 2012, 09:56 2

15. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


can you explaing how?

posted on 12 Apr 2012, 11:25 3

22. remixfa (Posts: 14135; Member since: 19 Dec 2008)


u do realize that the 900 is rockin a samsung amoled screen right? lol. but other than that, techwise, its about 2 years behind the high end curve. great phone for WP7 but it cant compare to a high end android for pure horsepower.

posted on 12 Apr 2012, 11:52 2

24. good2great (Posts: 1040; Member since: 22 Feb 2012)


remixfa... you have to admit man... your android buddies are becoming the things you hated most about iphone users...

once android is #1 and proves its dominance this place is gonna be filled with droids bullying and harassing people with a different opinion.

posted on 12 Apr 2012, 13:32 4

28. remixfa (Posts: 14135; Member since: 19 Dec 2008)


there are nutjobs for all OS's. Proto is most definitely not one of them and is one of the most knowledgeable people on the site. Troll.is.aha is a bit nutty though. lol.

BTW, android has been number 1 for quite some time. It outsells iOS every month and has literally double the market share.

its not much different than when iOS maintained a large lead over android and RIM, this place was filled with iOS fans and android supporters were the little guy everyone made fun of. The % of each group has changed as market share has changed. Tis the way of the world. :)

posted on 12 Apr 2012, 08:54 2

12. Veigald (Posts: 240; Member since: 13 Jan 2012)


Nokia is not very likely to ever regain the volume title, at least not in the foreseeable future. Cheap droids are simply better than cheap symbians or feature phones. Windows phones might fight in the lowest end segment over the next few years, though, and the low end is continually being redefined, as developing country consumers increase their purchasing power.

What however will be really interesting to follow and possibly a business school case study is the impact of Nokia's burning platform decision.

posted on 12 Apr 2012, 13:12 1

26. strikercho (banned) (Posts: 156; Member since: 20 Mar 2012)


Well that's where you are wrong, mate. Cheap Symbian phones are WAY better than cheap Handroid phones. As for the pricey Handroid phones, with every new generation they need more and more cores in order to run as smooth as the 800MhZ dual-core iPhone or the SINGLE core Lumia.

posted on 12 Apr 2012, 13:38 4

29. remixfa (Posts: 14135; Member since: 19 Dec 2008)


you ever hear of the nexus one? it ran on the S1 crapdragon 1ghz chip... smooth as butter. The G2 ran on the S2 crapdragon chip at 800mhz.. smooth as butter... the MT4G, droid, and a dozen other including the galaxy1 also run perfectly fine at 1ghz. Heck i keep my SGS1 clocked at 800mhz to save battery with minimal performance hits. Those are all single core phones...

The nokia uses an S2 crapdragon chip clocked at 1.4ghz.

The 800mhz dual core iphone runs on the same exynos chip as the international SGS2 with a different GPU... which is the strongest A9 chip on the market. the iphone also does not multitask or have a whole lot going on at any given time. It also pauses the system and gives all resources to scrolling, which creates that smooth effect. Android gives no preference to scrolling so you can move the screen AND load things at the same time.

They are apples and oranges, and you are clueless.

posted on 12 Apr 2012, 21:59

30. TROLL.IS.AHA (banned) (Posts: 58; Member since: 10 Apr 2012)


Remixfa stupid ios iUsers! Android user's are smart
techy saavy and geeks well smart sharp. Unlike ios
iDum user's..... you just SHUT HIM UP!!!!!!!

posted on 12 Apr 2012, 09:25 3

14. eaxvac (Posts: 328; Member since: 15 Jan 2012)


lol at all the fandroids & samsucks here

posted on 12 Apr 2012, 10:13 3

16. TROLL.IS.AHA (banned) (Posts: 58; Member since: 10 Apr 2012)


Lol at all iPoo & iJealous here

posted on 12 Apr 2012, 10:17 1

18. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Samsung has reached this position i'm proud of them. I hope Samsung will start making pretty and beautiful design Android phones like the Nokia Lumia phones. I've had pretty bad experience with Samsung products, DVD Writer stop working after 1yr, Hard Disk blowup after 6months. 2 Samsung laptops both got same keyboard problems after 2yrs use. And finally 1 Samsung netbook got same keyboard problem after 1yr use.
Perhaps their smartphones don't break as like other products. Still looking forward to SG3.

posted on 12 Apr 2012, 10:17

19. pokharkarsaga (Posts: 365; Member since: 23 Feb 2012)


there was a time when nokia and blacberry were the rulers in the market and now its samsung and apple.foolish and non innovative decision make this things happen.if samsung and apple does this,some other brands will take their place.

posted on 12 Apr 2012, 11:02

20. love_to_hate (Posts: 4; Member since: 12 Apr 2012)


wait and watcha...
Galaxy s3 is coming
the iphone killar

posted on 12 Apr 2012, 11:10

21. PhansMuneeb (Posts: 354; Member since: 28 Jan 2012)


My Next Phone will be Samsung If they do not update my wp with wp8 and add true multitasking and Bluetooth file sharing.

Commented from a Nokia wp.....

posted on 12 Apr 2012, 11:39

23. zuckerboy (banned) (Posts: 898; Member since: 22 Dec 2011)


the new KING

posted on 12 Apr 2012, 13:11

25. taz89 (Posts: 2014; Member since: 03 May 2011)


samsung am ready to give you money for the s3 just tell me when you want it lol

posted on 12 Apr 2012, 13:32 2

27. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


I'm happy for Samsung. I love their devices(with Sony being a close second and HTC being third). But the article is wrong. The main thing that dethroned Nokia wasn't Android or iOS. It was Stephen Elop, Nokias CEO, when he erroneously announced that Symbian, Nokias bread and butter, was coming to an end. He should have waited until the Nokia branded WP7 devices were selling at a high enough volume before announcing this. Here even tried to back pedal once Nokia saw the consumer and seller backlash but other was way too late. Coupled with the infamous "Burning Platform Memo" and customers and carriers ran from Nokia faster than sailors run to a whore house when on shore leave. Add the Android and iOS come up and you get Nokia in the situation it's in now. But... If Lumia sales continue to do well, Nokia could gain some lost market share by Q4. And if that happens WP7 gains more market share. I expect, if things keep going as they are, WP7 could have as much as 10% market share by Q3 next year, if not by Q2. Maybe even more if Apollo is truly going to bring desktop functionality to Windows Phone. We'll just have to wait and see.

posted on 13 Apr 2012, 02:55

31. dr.fonearena (Posts: 2; Member since: 25 Mar 2012)


There is no fact denying it,I personally prefer Samsung when buying Andriod,and the TouchWiz UI is the best in the world for me.Timescape Sense,etc... are way behind it.These Koreans (SAMSUNG) rock.I'm eagerly waiting for the GS III.

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