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Research firm says the global smartphone market will double by 2016, led by Android

Posted: , by Alan F.

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Research firm says the global smartphone market will double by 2016, led by Android
Research firm Ovum says it sees the future of the global smartphone industry-and the future is green. According to Ovum, by 2016 the global smartphone market will have doubled from current levels, led by Android devices. Phones powered by Google's open source OS will control 38% of the world's smartphone market. Ovum analyst Adam Leach says the reason for the expected domination by Android over the next half a decade is, "...the sheer number of hardware vendors supporting it at both the high and low ends of the market."

Behind Android will be Apple with a 17.5% slice of the global smartphone pie. The research firm has the Windows Phone platform in third place by 2016, passing BlackBerry's forecast 16.5% share, on the strength of Nokia's use of the Microsoft produced OS. That should be enough to give Windows Phone  a 17.2% share of the market in 5 years, according to Ovum. Analyst Leach also said that another platform could find itself becoming a mainstream success during the 5 year period of the forecast. He says this could be an existing OS like webOS, MeeGo or Bada or it could be a completely new platform not yet developed.

The researcher noted that Nokia's deal with Microsoft will reduce the number of Symbian flavored handsets coming to market although some areas of the globe will still be getting Nokia phones with Symbian as late as 2016. Ovum noted that Nokia's use of the Windows Phone platform could put pressure on some manufacturers to not use Microsoft's mobile OS so as not to compete with the Finnish cellphone giant.

The whole global smartphone industry is expected to ship 653 million units by 2016. By that year, smartphones will control 40% of the overall global cellphone business. In five years, the largest number of smartphone users will come from the Asia-Pacific region with 200 million phones being shipped to the area. Western Europe will see shipments of 175 million handsets followed by 165 million expected to head to North America in 5 years.

source: BGR

19 Comments
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posted on 25 Mar 2011, 13:49

1. rocker-guy (Posts: 13; Member since: 24 Mar 2011)


no wonders probably a New OS comes out by 2016, outdoing android, apple, RIM as well as WinMobile OS....

posted on 25 Mar 2011, 14:13 3

4. shafboy (Posts: 179; Member since: 26 Sep 2010)


True...
I hope there is one.

But according to these facts, I still think iOS wins because only one phone can take up nearly half the market share of many many phones?

Thats just amazing.

posted on 25 Mar 2011, 18:27 2

6. userr (unregistered)


Please tell me where in the many published and well-publicized statistics on the smartphone and mobile phone markets did iOS (which is composed of four phones, by the way) take up nearly half of the market share?

posted on 26 Mar 2011, 17:53

14. jayme (Posts: 36; Member since: 10 Jan 2011)


math is a good thing....you should learn some. ;)

posted on 28 Mar 2011, 01:14

18. BanPeeko (unregistered)


In 2016, Android will be the first. Microsoft Windows Phone and Symbian will be on the big three. In future, people will care about features before they buy a mobile phone. So, the standard OS (and lack of features) like Apple iOS and BlackBerry will down sharply (each of them under 5%). The BlackBerry's market share has been dropped and will drop in the future. I'm sure with its standard feature, Apple iOS will also down

posted on 25 Mar 2011, 13:54

2. snowgator (Posts: 3202; Member since: 19 Jan 2011)


I am curious- What is the market like right now in the Asia-Pacific market? Are Smartphones already large sellers, and this is just a prediction on growth, or is it just "basic" cell phone dominated right now?

As a side note, Ovum the research group really went out on a limb predicting a drop in Symbian devices, didn't they?

posted on 25 Mar 2011, 13:56 4

3. mirck (unregistered)


i`d say by 2015 it will be smth like this:

50% Android
30% Windows
15% Apple

posted on 26 Mar 2011, 01:04 4

11. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


bad at math x)

posted on 26 Mar 2011, 17:55

15. jayme (Posts: 36; Member since: 10 Jan 2011)


I guess you and shaftboy need to get togeather, I feel a darwin moment going on here.....

posted on 28 Mar 2011, 16:27

19. fairly_mismatched (unregistered)


No, it leaves space for "Other"... geniuses.

posted on 25 Mar 2011, 15:33 3

5. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


With the number of phonemakers who adopted android, it's a no brainer that android will have the biggest market share. Apple will still be the most profitable though.

posted on 25 Mar 2011, 20:00 2

7. p0rkguy (Posts: 683; Member since: 23 Nov 2010)


Reading your first statement was like seeing Steve Jobs saying "yeah, well they only have that because they're open to others and we decided not to."
They can only blame themselves if they end up falling in the future due to market share.

posted on 25 Mar 2011, 20:47

8. BaiGanyo (Posts: 308; Member since: 07 Feb 2011)


I've always said, apple ends up with less than 10%, but as smart phones become more prevalent, the % will be closer to 5. Computer market share struggles reach 3%. Pathetic.

posted on 26 Mar 2011, 00:56 2

10. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Lol, yeah, because Apple uses Chinese slave labor and screws everyone with whom they have a business relationship, so they end up having to pay very little to anyone else for the marketing, sales and support of their devices, as well as not having free tech support past the first 90 days for any device.

posted on 26 Mar 2011, 00:55

9. samirsshah (Posts: 61; Member since: 10 Mar 2011)


First things first. Unless Microsoft has a tablet companion to Windows Phone 7, Windows Phone 7 is not going anywhere. I do not understand why there is such a big hangup at Microsoft about tablets.

Don't you see all these people lining up for iPad 2 AND REMEMBER THAT THERE WERE SIMILAR LINES FOR WINDOWS 95. Was Windows 95 a fad?

posted on 26 Mar 2011, 08:21

12. heys (unregistered)


When will there be TomTom for Android?http://tomtomandroid.co.cc

posted on 26 Mar 2011, 10:15

13. Sniggly (Posts: 6920; Member since: 05 Dec 2009)


Android phones already come with google navigation, which is a damn good turn by turn system on its own.

posted on 26 Mar 2011, 20:06

16. Boti95 (Posts: 162; Member since: 05 Sep 2010)


ANDROID LOVER UNITE!XD

posted on 26 Mar 2011, 20:43 2

17. InspectorGadget80 (Posts: 6364; Member since: 26 Mar 2011)


ANDROID 4 LIFE! Still enjoys my ATRIX 4G

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