The carriers would be involved in this strategy, using the RIM network to sell low-priced data plans to allow smartphones as a way to connect to social media and Instant Messaging. The idea would be to get those using featurephones to switch to smartphones. Customers who use their handsets for talking and texting could have been persuaded by carriers to upgrade to an entry-level smartphone plan provided by RIM. The plan would offer limited access to social media sites like Twitter and Facebook, and let users send messages via BlackBerry Messenger. BBM is such a highly thought of service that some BlackBerry users purchased their Berry just for the right to use the service. Balsillie's talks with carriers led to problems within RIM and he resigned as a director although he still owns 5% of the company. Like all stockholders of RIM, the value of Balsillie's holdings have plunged 80% over the last 14 months.
The plan devised by the former co-CEO is similar to a service already offered by RIM in some emerging markets, but through BlackBerry handsets only. This basic offering gives users limited access to a few popular internet and social media sites while being priced lower than the data plans for other platforms. One source for Reuters says that RIM was working on developing software that would allow Android and iOS users to connect to this basic plan and was taking a hard look at offering this service globally.
Reuters to be talking to Verizon and AT&T in the U.S. and Vodafone, Deutsche Telecom, Telefonica and France Telecom in Europe. One Canadian carrier was said to have been involved.
Balsillie's plan would have put the spotlight on the company's network services which has revenue of about $1 billion each quarter, and is a high-margin business. This is quite distinct from RIM's hardware business, which is expected to lose money this year for the first time ever despite selling more than 50 million handsets. According to research firm IDC, of the 1.55 billion mobile phones shipped last year, less than 33% were smartphones and of that total, only 51 million were BlackBerry models. If RIM can hold on, there is some potential upside ahead. By 2016, IDC sees 2.17 billion mobile phones being shipped, half of which will be smartphones. If RIM can sell its services to a small percentage of those new smartphone users while keeping its current customers, the company could recaptures some of its past success.
Before any shift in strategy is implemented, current CEO Heins wants to see how the market reacts to RIM's next-generation of BlackBerry 10 phones. Based on the QNX OS used in the BlackBerry PlayBook tablet, the new OS could be RIM's last chance to compete with iOS and Android in its current form. The phones are due out later this year. Heins had seemed open to licensing the OS as recently as last month, but the plans still call for RIM to launch at least one new BB 10 handset.
Over the last few years, rumors about another tech company taking a run at RIM have surfaced. The latest was reported yesterday when speculation arose that Microsoft was interested in the Canadian manufacturer.