BlackBerry

Thorsten Heins again hints at licensing BlackBerry 10

posted by Michael H. / Mar 29, 2012, 5:33 PM

Thorsten Heins again hints at licensing BlackBerry 10

This is another one of those infamous "it sounds good in theory" ideas, much like recent ideas that we've come across where Google wants to have better Voice integration with carriers, and more Wallet adoption as well, although the carriers want nothing to do with those plans. The same could be said for the ever-present idea that "RIM can license BlackBerry 10! That'll save the company!"

Of course, wanting to license a product, and being able to successfully license said product are two very very different things. Just ask Palm about that.

Still, Thorsten Heins said today, after RIM's terrible Q4 earnings call, that he is still in the process of "reviewing" what will be done with BlackBerry 10. He said, "whether we build the hardware ourselves or whether we engage in partnerships is part of the review, we'll keep you updated once that is completed." Heins also mentioned this possibility when he first took over as CEO at RIM.

It's very likely that RIM will release the first BlackBerry 10 devices itself, but we'll have to wait and see if the company attempts to license the platform as well. Then, it's a matter of whether or not licensing is even a good idea, because analysts have already said that the plan may not work.

source: The Verge

Options

8 Comments

1. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

They should just give up. Even though they make pretty good products, no one wants to walk around holding a BlackBerry.

posted on Mar 29, 2012, 5:40 PM 2

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

yes, because people should select the phone they want to use because on what everyone else is using, not what they like best and best suits them. Some people go with BB because of their security, some because they need to for work (enterprise), some like the form factor, some dont care for touchscreen phones, some like the email/bbm features. I think buying a phone should be based on if you like the features, form factor, etc. etc. not on if all your friends and family have the same phone and you can download words with friends or whatever on it.

posted on Mar 29, 2012, 6:41 PM 0

2. sheepygalaxy

Posts: 68; Member since: Mar 10, 2012

Blackberry where too dog in there day but have gone down hill maybe this will be a but off saving grace for rim.

posted on Mar 29, 2012, 6:08 PM 0

3. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

What can be done?

5. intos

Posts: 93; Member since: Jan 06, 2012

9900-9930 ITS THE MOST BEAUTIFULL PHONE EVER ! IF THEY THINK TO UPGADE IT T0 BB10 IT COULD BE GREAT !!!

posted on Mar 29, 2012, 6:43 PM 0

6. christianqwerty

Posts: 467; Member since: May 05, 2011

The only reason that i would get a blackberry is for its hardware ( Great built quality and battery life) not software.

posted on Mar 29, 2012, 7:01 PM 0

7. Gcombs

Posts: 136; Member since: Aug 22, 2011

Hmmm Nokia, Microsoft or Google swoop in and get those patents... LOL

posted on Mar 29, 2012, 9:46 PM 1

8. axllebeer

Posts: 271; Member since: Apr 05, 2011

The current software has come about as far as they can take it. I love my Bold 9930 and wish more people would give it a chance. Even though BB10 won't come to current handhelds (which would be great) I plan on using this one till either it dies or I do, (depending on if the world ends or not by the end of the year ) This really is an "all the eggs in 1 basket" situation for RIM. If they can wow the world with BB10 then they will be just fine. My fingers are crossed but the way the past has progressed, it's hard to be optimistic. Emerging markets are saving them right now for the most part, but that will only continue for so long. If RIM goes under, might just to back to a feature phone. Can't Stand the rest...