x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Google CEO Larry Page on Apple's "thermonuclear war": "How well is that working?"

Google CEO Larry Page on Apple's "thermonuclear war": "How well is that working?"

Posted: , by Michael H.

Tags:

Google CEO Larry Page on Apple's
Larry Page took over as CEO of Google in April of 2011, although insiders say that the job was always his, Eric Schmidt was simply "keeping the seat warm" until Page was ready. On the technology side of things, there wasn't much doubt the Page had the skills, but when dealing with the media, Page was a bit reserved at first. But, he's growing more confident, and in a a new interview with Wired, Page is ready to take swings at Facebook. He even commented on Apple's "thermonuclear war" with a confident and clear "How well is that working?".

The key to the interview was that Page really set out his world view. Page's number one concern is simple: always shoot for the moon, both with innovation and in business, because each should feed the other. Page mentioned inventors like Tesla who never saw the success they deserved because they didn't focus on making inventions businesses. Once that balance is struck, it's a matter of keeping up the rate of innovation. 

Page is critical of the status quo in business, saying:
How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That’s why most companies decay slowly over time... incremental improvement is guaranteed to be obsolete over time.

His aim isn't to improve by 10%, but by a factor of 10, which brings a new meaning to Google X, and to not be scared to push into new products. He even took a shot at Apple on this front, saying, "Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying."

This view is what helped push Google into various markets like webmail, social, and mobile. Although, while Page repeated his worry about moving into webmail, the decision to purchase Android was a relatively easy one apparently. Mostly, because Page was very unimpressed with the market as it stood, which at the time was dominated by BlackBerry, Symbian, and Windows Mobile:
At the time we bought Android, it was pretty obvious that the existing mobile operating systems were terrible. You couldn’t write software for them. Compare that to what we have now. So I don’t think that betting on Android was that big a stretch. You just had to have the conviction to make a long-term investment and to believe that things could be a lot better.


But, Page's push for Android to be better doesn't stop with software. He reiterated that Motorola is going to be run separately, but promised innovation from that company. The pace of that innovation did somewhat show that Page is disconnected from that division, because he referenced that in "the next 5 to 10 years" we will see a change away from smartphones that use easily broken glass. Motorola CEO Dennis Woodside should probably have told Larry that the flexible display change will be starting this year. 

Page is obviously very optimistic about the work being done at Google, and he even saw a bright side to the Apple Maps fiasco, and Google Maps being removed from iOS. In his estimation, be fallout from the Apple Maps mess has helped "people realize that we’ve put a lot of effort and investment into" maps. And, Page doesn't want to hear from people who think the company shouldn't have built a Google Maps app for iOS, saying:
you may have the greatest maps in the world, but if nobody uses them, it doesn’t matter. Our philosophy has always been to get our products out to as many people as possible.

Of course, Page didn't comment on the company's support for Windows products, but we'll assume that omission would be because Windows Phone won't add much to the "as many people as possible" side of things.  

Larry Page has a very unique skill for a CEO: he doesn't let pleasing stockholders scare him away from pushing the company forward, and pushing at a hard rate. Where Page says that "incremental improvement is guaranteed to be obsolete over time", most CEOs see incremental improvement as the easiest way to hold their position as long as possible. Given that Page was always assumed to eventually be the CEO of Google, maybe he doesn't have to worry about losing that position. But for now, it is suiting him extremely well, and we're excited to see what Google brings in the years to come. 

source: Wired

69 Comments
  • Options
    Close




posted on 17 Jan 2013, 19:35 15

3. techguy22 (Posts: 226; Member since: 09 Aug 2012)


lmfao
you tell them.

posted on 17 Jan 2013, 19:52

7. -SEUL8TR- (Posts: 113; Member since: 13 Jan 2013)


Me to that was funny....

posted on 17 Jan 2013, 19:44 4

5. blingblingthing (Posts: 383; Member since: 23 Oct 2012)


The android operating system mirrors Google so well. Doesn't stay still or have one focus. Don't be surprised if in the near future Google has a chain of fast food restaurants.

posted on 17 Jan 2013, 20:13 10

12. cripton805 (Posts: 907; Member since: 18 Mar 2012)


How is this a bad thing? Creativity leads to great ideas.

posted on 17 Jan 2013, 21:37 4

20. tedkord (Posts: 3937; Member since: 17 Jun 2009)


Exactly right. Android does so much more than competing mobile OSes. Great for power users.

posted on 17 Jan 2013, 22:55 2

28. blingblingthing (Posts: 383; Member since: 23 Oct 2012)


Wow. Guys misunderstanding my post. I point is Google is so diversified and so willing to add fields to their portfolio that I wouldn't be surprised at some point Google adds fast food to their offerings

Android as well just doesn't sit their and make the browser better, they are constantly adding features and tweaking the interface.

posted on 18 Jan 2013, 02:09 3

38. dorianb (Posts: 334; Member since: 24 Oct 2012)


Man I hope they can cross breed McDonalds fries & Chick-fil-a wedges. That would be awesome.

posted on 17 Jan 2013, 20:03 15

9. MeoCao (unregistered)


Larry Page and Sergey Brin are way more talanted and important than Jobs for tech development.

Page and Brin make Google a creative COMPANY where every1 can express him /herself and the result is clear.

Job was the only creative man at Apple, and he managed by fear.

Apple uses fear to compete as well: thermonuclear, lawsuits... and it works sometimes: HTC for example. But tyranny can never win, creativity will triumph always in technology.

posted on 17 Jan 2013, 20:09 7

10. -SEUL8TR- (Posts: 113; Member since: 13 Jan 2013)


Creative, my foot, more like stealing and modify what already exists!

posted on 17 Jan 2013, 20:15 6

13. cripton805 (Posts: 907; Member since: 18 Mar 2012)


Oh please. This would be like saying Apple copied the creator of the original cell phone by copying the actual Cell Phone part of it.

posted on 17 Jan 2013, 21:34 2

18. rcwfox2002 (Posts: 41; Member since: 20 Dec 2011)


Palm, Blackberry and even windows was out before Iphone. He took the PDA idea and improved it. So SEUL8TR is correct in saying all he did was modify the the existing technology (PDA),

posted on 19 Jan 2013, 04:10

64. oNutz (Posts: 2; Member since: 19 Jan 2013)


The difference is that Jobs was not A BOARD-MEMBER of Palm, Blackberry or Windows like Eric Schmidt was at Apple. C'mon, be honest if you had a company and your "trusted" BOARD-MEMBER hi-jacked all the stuff that "your" company had been working on....are you telling me that would not be a problem for you??

posted on 19 Jan 2013, 11:54

66. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


What specifically did Schmidt hijack? There is nothing about Android 1.0, other than the dominance of the touchscreen, that was unique to iOS at the time.

posted on 17 Jan 2013, 20:20 11

14. MeoCao (unregistered)


Are you talking about Jobs? It's partly true, but Jobs was creative in his own way: he could use available technologies to make compelling products like no1 else. He was like a good cook, with available materials he could make great meals.

The bad side of Jobs is he tried to patent the materials and prevent other from using the materials to make meals themselves.

posted on 17 Jan 2013, 21:20

17. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


htc is NOT an example of apples victory or bullying in lawsuits........they are an example of "pay your dues" to HELP YOURSELF get free of what could hold you down in the future!

in other words........be a man and pay what you owe so you wont have to worry about anyone later on....

#lesson in maturity

posted on 17 Jan 2013, 21:40 4

21. tedkord (Posts: 3937; Member since: 17 Jun 2009)


Bull. No one should owe Apple for anything that existed before they released it. And much of what Apple are suing for has massive prior art and obviousness.

When Apple made the claim in court that, "a tap is just a zero length swipe..., " it became clear to the world what their ethics really are.

posted on 17 Jan 2013, 22:07

26. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


be that as it may, but it doesnt change the fact that HTC is free of worry now....and also dont worry, apple is already recieving their due for the corrupt business decisions that they made.......HTC is not the one that has to worry......and thats all that matters

posted on 18 Jan 2013, 00:32 1

34. tedkord (Posts: 3937; Member since: 17 Jun 2009)


Yes, they are free of worry. They paid their protection money to the Mafia, and now something bad might not happen to their nice business.

posted on 17 Jan 2013, 22:57

29. jsdechavez (Posts: 676; Member since: 20 Jul 2012)


Jobs was a legend already even before the smartphones. Maybe the other guys had it easy then.

posted on 17 Jan 2013, 23:20 1

30. MeoCao (unregistered)


Apple's impact can be felt only in US and few more affluent countries, and that influence is not always positive.

Google reaches out to people all over the world and it changes everything by spreading the knowledge, makes it freely available to every1.

Apple has more money, yes. But its stature is pale before Google.

posted on 18 Jan 2013, 03:21

41. 1v1addict (Posts: 16; Member since: 16 Jan 2013)


@MeCao "Steve Jobs managed by fear"

What kind of fear ?
He is just a person with "in your face style"
When he don't like what you make, he just said it

posted on 18 Jan 2013, 04:30 1

42. MeoCao (unregistered)


This is well known fact, Jobs could call somebody assh*le in front of hundreds people b-c he did not like the result, may be you like his style, but it was intimidation no less.

Still not convinced? Have a look at this
http://www.siliconbeachtraining.co.uk/blog/steve-jobs-management-style/

posted on 17 Jan 2013, 20:09 2

11. Cynipap999 (banned) (Posts: 138; Member since: 15 Nov 2012)


Larry Page is correct in saying, "Apple only does a very, very small number of things, and that’s working pretty well for them" but he neglected to add that, excrementally, Apple does more than any other company in the history of mankind and should be meritoriously acknowledged for it.

posted on 17 Jan 2013, 21:36 7

19. disneydad (Posts: 114; Member since: 26 Mar 2012)


I could smell the foul stench of your ignorance and fanboyism when I came aboard this post...
Honestly, you can't possibly believe that last sentence you typed Cynipap. GE, DuPont, Kodak, Sony, and Xerox have done more for electronics than Apple can shake a retread iPhone at. "In the history of mankind"?? What are you, 12? Is your memory limited to your visit to the Genius Bar and the time you made a mixtape of Apple commercials for your road trip?

posted on 17 Jan 2013, 21:46

23. technut (Posts: 52; Member since: 03 Aug 2012)


LMFAO! You speak the truth.

posted on 17 Jan 2013, 22:01

25. Cynipap999 (banned) (Posts: 138; Member since: 15 Nov 2012)


Learn to read, dear boy.
Allow me to introduce you to R.I.F. : disneydad, meet R.I.F.

posted on 18 Jan 2013, 02:06 5

37. VZWuser76 (Posts: 986; Member since: 04 Mar 2010)


So Apple has done more than anyone in the history of mankind? I'm sorry but, no. Let's take it back a step further. Franklin, Edison, Tesla, etc have done more than Apple. They did all the hard work without any technology to help them. Without their work there would be no Apple. I'm not saying Apple doesn't do anything, but they are not the greatest inventors in history. The GUI that Apple started with wasn't even their own invention, it was Xerox's. What Apple is great at is taking existing ideas and tech and putting it in a neat little package. But for you to call out Google for copying and sweep Apple's misdeeds under the rug is the epitome of irony.

posted on 18 Jan 2013, 13:28 1

55. disneydad (Posts: 114; Member since: 26 Mar 2012)


HAHAHAHAHAHAHA.....I read it as incrementally. LOL
That completely changes the comment. I don't know if that's the proper usage of excrementally but now the comment makes more sense.

posted on 18 Jan 2013, 23:10

57. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


+1....lol.

This is one of the few times I had to look up words to know what they meant in the context of the post...LOL!!

posted on 18 Jan 2013, 11:03

54. Althorius (Posts: 23; Member since: 25 Sep 2012)


Don't feed the trolls.

posted on 17 Jan 2013, 21:42 6

22. tedkord (Posts: 3937; Member since: 17 Jun 2009)


In actual fact, Apple does less for the world then pretty much any other major company. With Steve Jobs moratorium on charity while Apple sat on billions, it was a shameful act.

posted on 17 Jan 2013, 23:35

31. nerdyking (Posts: 6; Member since: 26 Dec 2012)


ifan detected... beep beep beep ...

posted on 18 Jan 2013, 07:44 1

50. -box- (Posts: 3566; Member since: 04 Jan 2012)


Hold on now, folks. C-pap said "excrementally". I am willing to agree that apple has more than likely added more excrement to the world through its products and policies than most, if not all, companies so far in history. And while they should be called out on it, I am not sure it should be done "meritoriously", since it isn't an accomplishment that any decent person or company would be proud of.

posted on 17 Jan 2013, 22:09 2

27. faisolbauuz (Posts: 121; Member since: 05 Jan 2013)


"you may have the greatest maps in the world, but if nobody uses them, it doesn’t matter. Our philosophy has always been to get our products out to as many people as possible." one more reason why google is better than apple

posted on 18 Jan 2013, 00:21 1

32. gallitoking (Posts: 4630; Member since: 17 May 2011)


not surprise by Page's comments.. he is the CEO of Google what are thing can he say?.. the war on Android was declared by Jobs.. now he comes forward with his comments but where were you Page when Jobs was alive huh...

posted on 18 Jan 2013, 00:36 5

35. tedkord (Posts: 3937; Member since: 17 Jun 2009)


About time you showed your face around here again. Theres been a noticeable lack of crazy since Taco was banned. Mxy has been trying to take up the slack, but he's just one guy. It'll be easier on him now that you're back.

posted on 18 Jan 2013, 07:26

49. 1v1addict (Posts: 16; Member since: 16 Jan 2013)


He doesn't have guts to confront jobs

posted on 18 Jan 2013, 23:12 1

58. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


At this point in time....I hope he doesnt confront Jobs. That would be a lil weird...

posted on 18 Jan 2013, 23:15

59. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


Was he even asked this question while Jobs was alive? I wonder about some of yall sometimes....

And if we remember correctly...they admired Jobs and wanted Jobs to work for them. I wish the fanboys were like the Woz....it would be more civil....

posted on 20 Jan 2013, 10:37 1

68. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


Go home chickend*ck, you are DRUNK (on apple juice)

posted on 18 Jan 2013, 01:16 2

36. Edmund (Posts: 645; Member since: 13 Jul 2012)


Both android and ios feel like they were designed 10 years ago.... Oh wait, they were designed 10 years ago.
Modern opearating systems like Windows Phone and BB10 will eventually make these antiquated platforms look obsolete in comparison, so unless google is working on something new behind the scenes, I don't think Mr page or Mr schmidt should be acting smug toward anyone

posted on 18 Jan 2013, 02:35 3

39. PapaSmurf (Posts: 6632; Member since: 14 May 2012)


Android 4.2 is ahead of it's time. iOS 6 on the other hand....

posted on 18 Jan 2013, 05:06

45. darac (Posts: 2156; Member since: 17 Oct 2011)


Loool
Facepalm

posted on 18 Jan 2013, 05:16 1

46. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


Sure, the guys with 70 percent market share shouldn't "act smug."

posted on 18 Jan 2013, 05:33

47. MeoCao (unregistered)


You are right!

WinMo, WP or whatever MS calls it will always be fresh b-c MS makes a new OS every few years after another failure.

And when Nokia abandons WP what will be left?

posted on 18 Jan 2013, 07:50

51. -box- (Posts: 3566; Member since: 04 Jan 2012)


Why would they abandon it? It has consistently positive growth, and Nokia has both loyalty and cachet on its own. While it is possible android-ers might buy an Android-powered Nokia for its natural superiority were there to be one made, there is so little profit and certain possible.market share with that, as well as limited manufacturing capacity, and no money from Daddy Warbucks, I mean Microsoft, to tide them over while the platform takes off.

posted on 18 Jan 2013, 08:52

52. MeoCao (unregistered)


Come on, how 920 sells? From 4M lumias sold last Q I guess there were only less than 1M 920s. Is that growth what Nokia wants?

The strength of a company is in its people, but how many employees Nokia has now?

Nokia success with Android is not guarranteed, but this is its only chance.

Nokia should act quickly before it's too late.

posted on 18 Jan 2013, 23:17

60. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


Funny you say that when Android has changed alot from 1.6 to 4.0....iOS tho.....not so much.

posted on 18 Jan 2013, 23:28

63. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


Since its taken MS this long to answer the iPhone...its about time for MS. RIM too. Funny how if I remember right execs from both MS and RIM basically laughed at the orig iPhone.

Look how that turned out.

posted on 18 Jan 2013, 03:11 2

40. kdealltheway (Posts: 79; Member since: 21 Oct 2012)


Tesla, that Serb was a genius.

posted on 18 Jan 2013, 04:43 1

43. Edmund (Posts: 645; Member since: 13 Jul 2012)


lmfao... you guys are hilarious, seriously. You don't get to become CEO of anything, let alone the biggest mobile phone platform in the world, by being a nice guy. Behind that fake Larry Page smile is a complete asshole, trust me.

posted on 18 Jan 2013, 10:46

53. Shade (Posts: 7; Member since: 16 Feb 2011)


You do realize he didn't just become the CEO out of thin air, he co-founded the company. So it's not like he just came into this position.

posted on 18 Jan 2013, 05:04 1

44. darac (Posts: 2156; Member since: 17 Oct 2011)


"How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That’s why most companies decay slowly over time... incremental improvement is guaranteed to be obsolete over time."

Brilliant thinking.
Hats off to you Larry

posted on 18 Jan 2013, 05:37

48. Edmund (Posts: 645; Member since: 13 Jul 2012)


and yet he keeps trying to improve android incrementally?? Every aspect of Linux, from the kernel to the antiquated use of a JVM, is outdated, period. You can polish a turd all you like but it'll still be a turd.

posted on 18 Jan 2013, 14:24 2

56. Sniggly (Posts: 6496; Member since: 05 Dec 2009)


what makes Linux a turd? It seems to work pretty well on a worldwide basis.

I smell iFanboy. Or perhaps Windows fanboy?

posted on 18 Jan 2013, 23:20

61. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


If he hates on Linux....he cant be an iPhone fan.

posted on 18 Jan 2013, 23:24

62. jroc74 (Posts: 3985; Member since: 30 Dec 2010)


Dude.....go back and look at how Android changed from 1.6 to 4.0. Now compare iOS 1 to 5. And try that again...

Almost the entire UI of Android has changed. And all companies improve their software incrementally. What do you think happens when bug fixes take place?

Its the companies that improve incrementally and try to act like its a major change that Larry is talking about.

posted on 19 Jan 2013, 04:36

65. Shino (Posts: 159; Member since: 23 Jul 2012)


Oh, Dear Mr. Larry the Thief. Didn't your mom teach you that stealing is bad? Because of your stealing and Samsung's stupidity, the asian guys paid $1.1 billion, which Giggle should gave paid. Because of you. And now you are talking?! Wtf?

posted on 19 Jan 2013, 14:05

67. willard12 (Posts: 555; Member since: 04 Jul 2012)


Stealing? Meaning, Apple invented something and Google stole it. So, what 1 thing has Apple invented/created/innovated? Name just 1, any 1, take your time. Slide to unlock...no, universal search.....no, pinch to zoom...no (and invalidated) , scroll bounce...no (and invalidated). Apple has invented NOTHING. They are the good artist that steals, remember. On the 1.1 billion, I don't recall Samsung having paid a dime at this point.

posted on 20 Jan 2013, 13:39

69. oNutz (Posts: 2; Member since: 19 Jan 2013)


FORGET APPLE!
I just want you to imagine having a company that sells "anything". Sneakers, yo-yos, belt-buckles - I don't care what kind of doo-hickey it is. It doesn't matter.
Imagine for one moment, YOUR trusted board-member launches a product that looks and feels very similar to the product that your team has been working on for years.
You're telling me, you wouldn't be the slightest bit miffed?
That's a YES or NO question by the way.

* Some comments have been hidden, because they don't meet the discussions rules.

Want to comment? Please login or register.

Latest stories