"I hear things like this: Let’s make something like the iPhone. When everybody (both consumers and the industry) talk about UX, they weigh it against the iPhone. The iPhone has become the standard. That’s how things are already."-JK Shin, Samsung head of mobile communications
Other passages from the memo (reproduced below) include Shin calling the Apple iPhone the standard that both consumers and the industry are bringing up when it comes to UX design. Another line in the email from Shin has the executive relaying how everyone wants Samsung to make "something like the iPhone."
Later in the memo, Shin points out how difficult the Samsung OMNIA is to use and when comparing the 2007 Apple iPhone UX with that of the Samsung OMNIA, "it’s a difference between Heaven and Earth."
Samsung designer Denison, when asked about the memo, called it hyperbole used internally by Samsung and testified that Apple is not always first to market with a new idea. He brought up voice recognition features which were introduced by Samsung before Apple and said that he personally didn't feel "ripped off" when Apple put similar features on its products. He said that if the next Apple iPhone comes to market with a large screen, he would be fine with it even though Samsung's latest smartphones have featured larger screens like the 4.8 inch display on the Samsung Galaxy S III and the 5.3 inch screen on the Samsung GALAXY Note. Denison said larger screens are an industry trend.
source: AllThingsD (1), (2)