The fastest man in the world is Usain Bolt. The Jamaican speedster just set a new Olympic record by running 100 meters in 9.63 seconds. What smartphone would someone like Bolt have? It probably isn't the model you would expect. After all, this is a guy who consumed some McDonald's just before setting a Olympic record.
Bolting to an Olympic record
Once the race was over and Bolt was being interviewed on television, he was asked how he was going to let himself celebrate his new Olympic record before the 200 meter race was to start. Bold said that he had to thank a few people on BBM before resting up for the 200 meter race.
So there it is. The fastest man in the world uses a BlackBerry handset. If RIM is on the ball, they already have made a note to give Mr. Bolt one of the first BlackBerry 10 handsets when it rolls off the line. The fastest man in the world has just promoted your brand after setting a new Olympic record. You can't pay enough for that kind of exposure.
people aren't gonna buy a blackberry just for the fact that bolt uses it! period. RIM has to make a transition in order to survive the already crowded smartphone scene. android perhaps?? would love see that one day!
If you don't know, then you don't understand advertising.
Is there a reason why Coca Cola still advertises for their products? By advertising they are reminding the consumer that their product is there when you decide to make a purchase on soda. There isn't any stopping you if you've already decided on another brand but if you didn't, Coca Cola would probably come up first in your decision due to their advertisements.
What Bolt did, lets people know BlackBerry isn't gone, it's still there. It's still an option for unsaturated markets.
and wait if you think ads will you better results and better profits. what happened to lumnia series in US??? they spent millions in ads and THEY FAILED!! botton line is if the product you're selling isn't good enough. ads are just useless!!! understand better now???
see i like coke that's why i buy it! advertising makes me want it more that's all. the point is every single person wouldn't buy a product just for the fact that somebody advertises it. ppl might try it once but if they know for a fact that it sucks they won't give a heed to the ads. and you think that blackberry is doing all good now??
41.EclipseGSX(Posts: 1717; Member since: 18 Oct 2011)
Also soda is a bit cheaper than a phone. You see a cool ad and try it and don't like it, no big you're only out a couple bucks but a phone your stuck with or have to pay restocking fees or garbage like that. Comparing it to soda advertising is a stupid analogy.
I can't believe somebody with a name like that capable of spewing such garbage when it comes to advertising. I guess car manufacturers advertise their stuff for no reason.
Shut up before you make an even bigger fool out of yourself.
46.EclipseGSX(Posts: 1717; Member since: 18 Oct 2011)
Aaaaaand I can't believe a piggy like you made such a STUPID analogy. I never said they advertise for no reason I said your comment was retarded. People usually put a lot more thought into a phone than a soda because its on TV. And guess what i've seen Coke ads and it tastes like shit so i'll never have one again no matter how fancy those ads get. Go drink more soda tubby.
12.luxzy801(Posts: 140; Member since: 16 Jun 2010)
Hey, people bought the sidekick just because Paris Hilton said it was HOT and used it herself, so I guess that some people are going to buy blackberry. And, as a matter of fact, there are too many manufacturers running Android these days, blackberry has a better chance of competing now with its own OS then going straight face to face and toe to toe with the likes of Samsung and HTC, if it goes android, it will lose all of its current base (the ones that are keeping it in business) and will gain very little because I can guarantee you, anyone who has a SGSIII or a OneX will not switch to a Android based blackberry.
it been like what? ages ago?? people are far much smarter now a days. and with the advent of phones that we see in the market now i highly doubt anybody would prefer having a blackberry! but then again there is a niche market for it but as you see from the stats lately it's decresing gradually. and if RIM doesn't come up with something new it's gonna go under!!
People are not much smarter.
People follow Kim Kardashian like they followed Paris Hilton. They're a nationwide market.
Bolt is a worldwide market. Only thing that would hurt him would probably be that he's from Jamaica and the cellular market isn't as hot as let's say US, China or India.
48.luxzy801(Posts: 140; Member since: 16 Jun 2010)
Not really, in my opinion, people are getting dumber by the minute because everything from cooking to cleaning is being done for them. People dont read anymore, they dont use proper language, all I see everywhere is P30Pl3 U51NG 5TUP1D T3XT L1K3 TH15 (WHAT THE **** HAPPENED TO THIS)
Dont tell me people are smarter bro, look around.
When you have a word of mouth advertising or something visual like this where you, in reality, see someone that is considered to be a hero by some and a great athlete by others, they will follow after the example.
As I said before, the only chance BB has of surviving is sticking to its guns, if it goes to android, it is GONE, ADIOS, HISTORY!!!!
it all depends on how bb10 works out for RIM. or else they'll have to switch to android to survive. i'd definitely buy a BB with android and 'm pretty sure many would,due to robust construction and durability that BB's offer.
49.luxzy801(Posts: 140; Member since: 16 Jun 2010)
I am not comparing Bolt to Paris, Im comparing advertising techniques and how companies push such techniques to thier own benefit. RIM would get some great advertising with Bolt if he agrees to be in thier ads.
Dear PhoneArena... In Jamaica our carrier's Digicel & Lime opperate inferior networks which relatively recently started offering 3G/ Quasi-4G. So their marketing strategy was to sell BB like it was the only device that was internet capable @ the expense of the consumer who would appreciate a Galaxy S3 or an iphone 4s or a Nokia N9 or Nokia Lumia... Thats why bolt has a Blackberry!
People in this part of the world, " the Caribbean" don't really have much of a choice when it comes to which phone they use. The major carriers here which are Lime & Digicel all have Blackberry devices like some must have device and unfortunately, the people who buy them don't know any better. Most of the smaller islands still use edge and have no idea what 3g much less 4g speeds are like. The carriers know they need to upgrade their networks to accomodate Android and Iphones so they rather pump out Blackberry's outdated devices which basically are useless for anything else apart from BBM. As soon as 4g becomes mainstream, many people in these parts of the world would ditch their Blackberries because most of them already use Whatsapp which is a viable replacement to BBM which would set them free of holding on to an outdated device for just one app. Bolt would follow suit as well.
I'm Jamaican, and I can tell you he only uses a Blackberry for BBM, and only because most Jamaicans are hooked to BBM. So most of his friends are on it.
Jamaicans are really stubborn sheeple, they dont want something unless everyone has it. That's our culture, unfortunately.
Blackberry has also been the most heavily promoted devices by carriers Lime and Digicel, as PhantomRyan said because of inferior internet capable networks initially, which just plays right into RIMs hands, and later because Jamaicans are under the belief nothing else is affordable and nothing can possibly be better than blackberry. Only since the Galaxy S 2 has Android advertising begun in the country last year, a step forward, but the blackberry addiction will still take a few more years to wear off.