As unsold BlackBerries pile up, RIM risks a $1 billion write-down
1. Mxyzptlk (Posts: 10652; Member since: 21 Apr 2012)
Guess people are no longer liking blackberries. They prefer apples now lol.
7. kshell1 (Posts: 1143; Member since: 05 Oct 2011)
Sure some prefer apple phones, but if you pay attention to market share blackberry is weakening and android is strengthening suggesting BB users are going to android.
27. Mxyzptlk (Posts: 10652; Member since: 21 Apr 2012)
That little robot is green for a reason.
2. darktranquillity (Posts: 284; Member since: 28 Feb 2012)
already weak and now pregnant too:-/
3. Galen20K (Posts: 541; Member since: 26 Dec 2008)
a Billion dollar write off?! how much longer can RIM exist in its current incarnation....
14. remixfa (Posts: 14255; Member since: 19 Dec 2008)
RIMs bread and butter doesnt come from hardware sales, it comes from business email access licences to the tune of tens of billions a year. As long as they have that, they will be OK for a few years.
Unfortunately for them, iOS and android are quickly eroding the business sector away from them.
5. Jericho (Posts: 302; Member since: 12 Nov 2011)
@victor you got that right androids are just highly spec'd. Looking at the competition other os'es are optimised and can run better on less spec'd hardware. Examples. Meego, ios, windows phone, bb os 7, and even Nokia belle(which i don't think is outdated).
Blackberries are my #1 choice if i want a hardware keyboard. And i also hate the appstore arguement cause i think that's B.S.
6. Victor.H (Posts: 632; Member since: 27 May 2011)
The main point here is that those BB7 models look plain old now. And I agree that optimization goes a long way, and specs of course aren't the thing that most users care about. Like it or not, though, they still define the software experience and that's where RIM needs to catch up.
8. Jericho (Posts: 302; Member since: 12 Nov 2011)
agreed. except general users care more about specs then the software.
13. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
Jericho, you are in the minority now. People like you still want physical keyboards, but people like you are no longer part of the majority.
How times have changed.
15. remixfa (Posts: 14255; Member since: 19 Dec 2008)
BB used to be the best game in town for typing. Yup, times have changed.. and they will continue to change as things always do.
24. Jericho (Posts: 302; Member since: 12 Nov 2011)
i think you didn't read my comment properly i said ''IF'' i want a hardware keyboard. cause i am totally okay with a virtual keyboard.
18. sonisoe (Posts: 405; Member since: 06 May 2009)
yup... if i had any choice i'd stick with my lumia 800 or iphone 4, thing is while android - despite version 4.0 - is still experiencing its typical bugs..i like all the features and apps that i need only on android...and i love my sgs2 (the least bugged - if not free - android device i've ever owned)...
29. vqc61 (Posts: 15; Member since: 16 May 2012)
I agree with Jericho. As an engineer, I really appreciate elegant and efficient designs (in software, hardware, anything...). BlackBerry OS, for example, is extremely efficient in data usage, and that feature alone is worth more to me than any flashy apps that I can't use because they will cause my data usage to go over the cap. Regarding the comment below "BB7 models look plain old now" - "look" is a very subjective matter. I personally think that the "brick" design of nearly all Android devices looks very generic, cheap and plain. Just my opinion, of course. It's a fact that Android is taking over the market, but I really doubt that people actually purchase an Android device because they use the advanced features offered by the OS. Unfortunately, most people made their purchase based on influence from others (sales reps, kids, co-workers, etc...) instead of their needs. I know a lot of smart people who would show me their latest Samsung (or Motorola) phone and say "I just got this phone and my [son, husband, wife] is setting it up for me, I'm not sure how to...". I guess it's great for the economy, and bad for RIM.
9. e.wvu (unregistered)
The simply just need to stop releasing new blackberries every month or so that looks exactly like the previous blackberry w/ similar specs, but just giving it a different name. And they need to release BB10 (it's BB10, right?) now or very soon rather than wait until the end of the year to release it because it might be a little to late...
11. angelesmec (unregistered)
RIM, why continue on staying on mobile phone bussiness though BB phones are not as competent as Apple or Android? It is much better to stop producing phones and invest in something else..like for example run a restaurant or a hotel or anything that you could earn a lot that is within the interest.. better to gave up on mobile phones..
12. tward291 (Posts: 559; Member since: 14 Feb 2012)
the only thing keeping RIM up is there messaging service they should just make it avaliable to all platforms for a fee to bring in some revenue.
16. GuiltyBystander (Posts: 199; Member since: 05 Mar 2012)
Maybe they should consider lowering the price of their phones.
20. ilia1986 (unregistered)
Or switching to Android...
21. Mittal (Posts: 493; Member since: 14 Dec 2011)
Even after realising that their offerings are becoming more obsolete ny the day, why the hell dont they drink up their ego and reduce the prices?
I know no company which has once been KING will want to do that, but then either come upto par with competition, or at least reduce the prices!
They want to release BB10 devices at the end of this year?? hahaha by then we would only read about BB on Wikipedia with a special Papyrus background!
17. sonisoe (Posts: 405; Member since: 06 May 2009)
theyve been cutting jobs, they seem to enjoy it and come tomorrow morning, the ceo will be asking "where is everybody ? the whole building just for me ?"
19. kshell1 (Posts: 1143; Member since: 05 Oct 2011)
I expect BB to file bankruptcy in a few months to be honest. They are barely selling anything right now and another 6 months until BB10? I don't think they can survive
23. Beholder88 (Posts: 81; Member since: 30 Mar 2012)
I agree, Blackberry needs to get out of the handset market and possibly start putting together Android or iOS apps that utilize their services. I've spoken to a lot of people who hate the phones, but loved the services they provided. That being said, even if they stayed in the handset market, it might be best for them to dump the BB OS and current handset design, then use Android as a backbone and create something with great specs and all the classic BB services like BBM and secure email. I want to clarify that I am not trying to sound biased towards Android here, but iOS is not exactly friendly to the full on customization that would be needed for something like this.
25. axllebeer (Posts: 271; Member since: 05 Apr 2011)
Well, I know there current BB OS is dated and they will not be able to draw in anyone to speak of from another platform as things sit currently. That said, it's all in what matters to you in a mobile device. Remember those contests that they were doing with Windows Phone to challenge people do accomplish a task faster on their current phone?
I still say there is nothing I could do any faster on Android or IOS that I use my BB Bold for. There's plenty that the other platforms have to offer that a BB can't do, but what it can do for me, I am way more efficient on a BB by far.
For me, it's about getting sh1t done :)
28. hltechie (unregistered)
Looks like the end is near for BlackBerry. It just seems like they are desperately trying to compete with Android and iOS but simply can't.