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Apple makes purchase in bid to improve Apple Maps

Posted: , by Alan F.

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Apple makes purchase in bid to improve Apple Maps
Apple, looking to improve its Maps application, has purchased Silicon Valley start-up company Embark for an undisclosed amount. The company was founded two years ago and builds apps for the iOS and Android platforms that deal with public transit. Several Embark team members will be immediately integrated with the Apple Maps team.

Apple originally passed on offering public transit information when it launched Apple Maps last year. The failed launch of the application led to an apology from Apple CEO Tim Cook and the departure of iOS chief Scott Forstall who refused to take the hit for Apple Maps. That in turn led to new responsibilities for Jony Ive, including the re-designing of the iOS UI which will debut on iOS 7. Apple Maps launched with incorrect directions, benchmarks were labeled with the wrong name, and in the Australian Outback users could have fallen victim to an incorrectly named area of the country and ended up in a dire situation.

Google Maps already includes public transit information for users, which gives Apple an incentive to offer such information itself. Embark's apps had over 500,000 users back in November when it disclosed the number during a financing transaction. The apps, offering information in major cities like New York, Chicago and San Francisco, are still available for iOS users to download while the Android flavored apps do not appear to be listed in the Google Play Store any longer.

Apple has confirmed the transaction. "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said a Cupertino spokesman. Meanwhile, Google has improved Google Maps by purchasing crowd-sourced navigation app Waze and has started to integrate some features of Waze into its mapping application.

source: Jessicalessin via Pocketlint

38 Comments
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posted on 22 Aug 2013, 16:44 6

1. Santi_Santi (unregistered)


I'll keep GMaps, just in case

posted on 22 Aug 2013, 16:47 8

2. tedkord (Posts: 3932; Member since: 17 Jun 2009)


You've really made the right choice. Waze + GMaps = perfection.

posted on 22 Aug 2013, 18:26 2

12. AnTuTu (Posts: 599; Member since: 14 Oct 2012)


No one can compete with a Giant like Google.

Apple keep dreaming.

posted on 22 Aug 2013, 18:35 4

13. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Hard to compete with a monopoly.

posted on 22 Aug 2013, 19:04 3

16. Googler (Posts: 813; Member since: 10 Jun 2013)


Bing it on, Mxy.

posted on 22 Aug 2013, 20:33 2

27. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Oh I will.

posted on 22 Aug 2013, 23:45 1

31. joey_sfb (Posts: 1973; Member since: 29 Mar 2012)


Hmm... What happen to Apple = pure innovation!?
Best mobile experience ever!!!

Mxyzptik I used to respect your Apple devotion! oh crap! now you are just a sore loser!!

posted on 23 Aug 2013, 04:36 1

33. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


Apple Maps is still # 1 (useless) Map.
So be happy ... it's still #1 :)

posted on 22 Aug 2013, 19:25 1

24. belovedson (Posts: 821; Member since: 30 Nov 2010)


i love waze even more. it was missing a great search engine and now that's happened

posted on 22 Aug 2013, 20:30 2

25. Mxyzptlk (limited) (Posts: 2846; Member since: 21 Apr 2012)


Bing doesn't own Waze.

posted on 23 Aug 2013, 00:01 1

32. joey_sfb (Posts: 1973; Member since: 29 Mar 2012)


Apple Map is sub standard behind every possible online maps, be it Google map, Bing Map, Garmin map. Map that are not accurate cannot be called a map in the first place.

Only Apple fan can overlook this faults.

posted on 22 Aug 2013, 20:30

26. Sauce (Posts: 1095; Member since: 28 Apr 2013)


Waze alone is the best. Google maps, from my experience is nothing compared to Waze. I hope google doesn't destroy it.

posted on 22 Aug 2013, 17:09 12

3. GeekMovement (Posts: 1497; Member since: 09 Sep 2011)


Google maps is the best.

posted on 22 Aug 2013, 17:49 8

8. Altair (Posts: 297; Member since: 02 Feb 2012)


Actually Nokia HERE maps is better in many cases.

posted on 22 Aug 2013, 19:05 3

17. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


No one uses Nokia maps nowadays! Except Nokia users!
Like wise I think it's the same.

posted on 22 Aug 2013, 21:04

29. InspectorGadget80 (Posts: 5645; Member since: 26 Mar 2011)


and next too WAZE

posted on 22 Aug 2013, 17:10 11

4. Atlas (Posts: 154; Member since: 15 Apr 2012)


Apple maps will never be anywhere as good as Google maps.

posted on 22 Aug 2013, 18:01 7

9. Martin_Cooper (Posts: 308; Member since: 30 Jul 2013)


It took google 8 years to make google maps as good as they are today(first lunched 2005). So dont judge a one year old map app. Apple made a map and improved it a lot in a year. You think its wise saying what you said when they just started the app?

posted on 22 Aug 2013, 19:21 3

21. belovedson (Posts: 821; Member since: 30 Nov 2010)


hahaha.

so when apple releases a predone app and calls it a finished product you applaud them for giving a good try. that right there is not good business.

apple made a major blunder by releasing a product that wasn't fully implemented. the only reason it hasn't completely bombed is because apple users tend to be blindly loyal

posted on 23 Aug 2013, 11:11 1

36. RoyalPayne (banned) (Posts: 458; Member since: 07 Aug 2013)


Google does it every year and calls it Android.

posted on 23 Aug 2013, 08:37

34. Atlas (Posts: 154; Member since: 15 Apr 2012)


Yes, but I'm saying it won't be up to the standard of Gmaps for a long while. When Apple maps will be the same as Gmaps, Gmaps will be implanted into your eye or something.

posted on 22 Aug 2013, 17:12

5. XperiaFanZone (Posts: 842; Member since: 21 Sep 2012)


Won't make any difference after how much Apple Maps trolled the users.

posted on 22 Aug 2013, 19:07

19. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Like this time it will make you end up 100 meters away from your destination

posted on 22 Aug 2013, 17:12

6. vandroid (Posts: 243; Member since: 04 Sep 2012)


I'm sticking with google maps because apple maps is too unreliable, I made the wrong turns af it made my journey home longer than it should've been

posted on 22 Aug 2013, 17:37 4

7. Googler (Posts: 813; Member since: 10 Jun 2013)


Almost seems like they're admitting they can't pull off a mapping application on their own.

posted on 22 Aug 2013, 18:03

10. Martin_Cooper (Posts: 308; Member since: 30 Jul 2013)


Of course they cant. Very few companies have done it so far and it took them almost or over a decade to achieve that. Google, nokia, etc. You need lots of satelite data, experts and time to make it good. Give apple 2-3 more years and apple maps will be good.

posted on 22 Aug 2013, 18:10 1

11. Googler (Posts: 813; Member since: 10 Jun 2013)


It will eventually, but many will remember how it was rolled out, with expectations set way too high. Add to that how they replaced Google maps only to later recommend users go that route when their own was flawed in numerous ways. Google on the other hand has a fleet of cars constantly improving theirs with street views, and even planes taking images to help their 3D portions. I don't see Apple giving their maps that much dedication, and the results show the differences.

posted on 22 Aug 2013, 18:38 1

14. Napalm_3nema (Posts: 598; Member since: 14 Jun 2013)


Yeah, 8 years in, GMaps is almost flawless...except it still lacks some features of Apple Maps and the 3D implementation on desktop was as much of a joke as Apple's mobile 3D launch, with no mobile 3D in sight for Google. 12 months versus 8 years, and look who is getting better faster. That is the problem for Google.

posted on 22 Aug 2013, 19:06 2

18. Googler (Posts: 813; Member since: 10 Jun 2013)


Apple bought their 3D, Google developed there's.

No mapping application was as much of a joke as Apple's launch.

posted on 22 Aug 2013, 19:23 2

22. belovedson (Posts: 821; Member since: 30 Nov 2010)


apple will make it good by buying out there problem, and using experts to fix something that is broken

posted on 22 Aug 2013, 18:47 4

15. _god_ (banned) (Posts: 47; Member since: 13 Aug 2013)


Nokia maps is still the boss !

posted on 22 Aug 2013, 19:10 2

20. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Yes the underdog of Google maps!

posted on 22 Aug 2013, 19:24 1

23. belovedson (Posts: 821; Member since: 30 Nov 2010)


nokia maps is pretty legit but i dont understand how there's no settings to turn off geocaching

posted on 22 Aug 2013, 20:46 2

28. AfterShock (Posts: 1285; Member since: 02 Nov 2012)


Driving a wrecker for a living, I encourage iPhone folk to stay loyal.
Nuff said.

posted on 23 Aug 2013, 08:45

35. McLTE (Posts: 620; Member since: 18 Oct 2011)


lol.. I see what you did there! :P

posted on 22 Aug 2013, 23:30

30. bucky (Posts: 1222; Member since: 30 Sep 2009)


I have never had any issues at with apple maps. Google is still king here but apple maps uses less battery, many times its been more accurate and provided faster routes. Needs improvement with poi though.

posted on 23 Aug 2013, 14:40

37. rallyguy (Posts: 439; Member since: 13 Mar 2012)


Wow, and I read an article today by Michael H. who says Android is always playing catch up to Apple. Hmm. How is Google trying to catch up to Apple in mapping?

posted on 23 Aug 2013, 18:51

38. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Xxxxx

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