Google and Waze already combining efforts

Google and Waze already combining efforts
When Google first agreed to acquire social-navigation app Waze for what has been revealed to be just under $1 billion, Google said that the plan was to keep Waze and its development team separate from Google while cross-integrating features between Waze and Google Maps. The FTC hasn't even formally approved the deal, and is still conducting an investigation, but that isn't stopping Google and Waze from moving ahead in combining efforts.

Google Maps has changed its accident reporting source from TomTom to Waze, but so far Waze accident reports are only available to Google Maps users in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, the U.K. and the U.S.. On the Waze side of things, Waze has added Google Search, Google Street View and satellite imagery. And, Google Maps VP Brian McClendon says this is just the start, and that the two apps "are cross-pollinating as much as possible."

The U.S. Waze team has already moved onto Google's Mountain View campus, although the Waze engineering team is staying in Tel Aviv. But, McClendon wants to reassure Waze users that, at least for now, Google is committed to keeping the apps separate in an effort to not hurt the Waze community. McClendon also said that any ideas for local advertising are still in the planning phase.

source: AllThingsD



1. Fernandezxc

Posts: 43; Member since: Mar 12, 2012

they are going to be one after sometime, I think

2. xtremesv

Posts: 299; Member since: Oct 21, 2011

Sooner or later Google will make another "spring cleaning" killing Waze in the process. For me Google is becoming unreliable and voracious somehow.

5. htc_evo_3d

Posts: 84; Member since: Mar 11, 2013

sad but seems true

6. heyhi

Posts: 137; Member since: Feb 19, 2013

agreed and i dont know in other countries but i was using waze some days ago and suddenly a advertising from a brand car pops up pointing that there is a dealership from that brand if i took a right....another one was from a bank saying that it has a branch near where i was, so, i think the advertising planning phase started already....never had this ads popping before... they didnt pop everytime, sometimes only when i was not moving just like the other popping messages, but still ANNOYING!!! i live in Brazil btw. WHY WAZE, WHY?!?! it was perfect before google!! it was clean.

3. belovedson

Posts: 1061; Member since: Nov 30, 2010

waze wont die as long as there are as many people who use it as now

4. Stuntman

Posts: 843; Member since: Aug 01, 2011

I'm happy that I can do a Google search in Waze. I am often unable to find things with Bing. I switched to Waze several months ago because it was simply better than Google at selecting better routes through traffic. Also, I like the look of the app and the presentation better in Waze. It also remembers the zoom level I used. In Maps, I have to change the zoom level every time I open the app. Then the traffic zoom level is just annoying as it keeps zooming in and out depending on what street you are on. I'm hoping this information goes both ways. Google Maps does a great job at updating their maps when streets change due to construction or when a bridge collapses. It seems that Maps is updated the very day that roads change. With Waze, the one road change this weekend hasn't been updated yet. It's still telling me to take the old road which is now closed.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.