Tim Cook apologizes: "We Are Extremely Sorry" about Apple Maps

Tim Cook apologizes:
Apple's CEO Tim Cook proved once again that the company under him is taking a different course when it comes to admitting mistakes. He did the right thing today, went out and said "We Are Extremely Sorry" about the half-baked Apple Maps that have been the source of endless fun for the competition lately.

As far as that competition goes, Tim Cook even points to a couple of alternatives you can use, while Apple works on improving its brand new area of expertise, which was born after the fight with the Mountain View crew over integrating turn-by-turn directions in Google Maps on iOS.

The whole statement was just posted on Apple's web site, and you can read it in its entirety below:



source: Apple

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74 Comments

1. wendygarett unregistered

OMG!!! Tim Cook Breaks Apple's "Never Apologies" Policy!!!! Fired Him!!! :O (sarcasm)

5. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

BRACE YOURSELVES! Apple is apple-logizing! BRACE YOURSELVES!

45. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

This sounds better when Sofia Vergara says it but TiM says, iSorrrryy.................

53. denied911

Posts: 361; Member since: May 31, 2012

so sorryyy

7. Aeires unregistered

AAPL was suffering. Yesterday saw the first increase this week.

65. The_Godfather

Posts: 196; Member since: Apr 26, 2012

It dropped again today....!!!

66. Jelly_Bean

Posts: 109; Member since: Sep 11, 2012

My dear God.....Tim Cook still didn't forget to give those bloody figures about how many iOSs and search have been made so far. Their stock is falling day by day and I am loving it....!!!

73. Aeires unregistered

At the heart of it, there's no sincerity. Apple has a track record of making every public statement either a marketing plug or a sales reminder. You nailed it, Tim just couldn't help himself by slipping in the iOS figures. Tim, do the right thing and call off the lawyers, then we'll believe you're serious about humility and sincerity. You know, like you said, you hate litigation. Prove it.

24. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

HUMILITY. Well it's a start. Wow Apple!

26. wendygarett unregistered

I do not like 'the cone of shame' :)

33. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

lol Neither do I.

49. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Brace yourselves for a new era...the era without iCrap! Woooooooooo!

42. phljcnth

Posts: 554; Member since: Apr 30, 2012

Humility my foot. Not until they put end on all of those pathetic lawsuits and start innovating!

51. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

You know, I get you, I really do. It has to mean something for Tim Cook to apologize PUBLICLY. I mean we all know Steve Jobs would have NEVER done that. Hey it starts somewhere & this is CLEARLY new territory for Apple.

40. doejon

Posts: 411; Member since: Jul 31, 2012

he should say sorry for the silly patent war and stop it..

50. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Steve would never apologize because Steve wouldn't do such blunders! Apple was good to introduce Apps and the market for apps and they were even innovative right up till the iPhone 4...after that it was all iCrap. I prefer Android but i never thought Apple till they stopped innovating and treating their loyal customers like sheep, bad phones, bad OS, lawsuits...and now a crappy unsatisfactory iPhone 5!

69. androidrockzz

Posts: 51; Member since: Feb 04, 2012

oh !! so sad, i thought they dint others help. NOW SEE what has happened

72. Droiddoes unregistered

apple admitting they f*cked up? that's one of the signs of the Apocolypse right?

2. Nookie4u

Posts: 133; Member since: Aug 13, 2012

We Are Extremely Sorry??!!!! now that's something you don't see everyday from Apple, and about time too!

29. vddeguzman

Posts: 41; Member since: Jul 12, 2012

I didnt expect this kind of humility and I was pleasantly surprised. Sometimes, a heartfelt and sincere apology does the trick. Congrats to Apple for this unexpected maturity from your leader.

39. JeffdaBeat unregistered

Cook has been a different CEO than Steve from the start. You guys are just too caught up in your general hatred for Apple to realize it. :-)

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

meh.. yes and no. He's made some minor good changes like employee contributions to charity and this nice apology letter instead of "your mapping it wrong" which would have been SJ's response. Other than that.. what has actually changed much? Slight worker improvements, but that was by social pressure. The first "Cook" iphone is a manufacturing & programming disaster compared to previous models, and they still over charge the living crap out of their customers and try to sue/patent everything and every one.

58. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

We likeses our instant gratifications, and we wantses thems now!!! We all seem to expect changes to take place instantly. Tim may be CEO now, which gives him the single most individual influence on Apple, be he still has to contend with provisions and expectations from the Board that are left over for the Jobs Era. Tim has been a different person at the helm than Steve was, but that really be come as evident for a few more years, or product cycles basically before he can really make Apple his own. Overall, I like Tim Cook a whole lot more than Steve Jobs.

57. karoafriyie

Posts: 19; Member since: Aug 19, 2012

what do u expect when they are fustrating their users with a crapy map i believe they feel sorry for themselves when they just know thier map is half baked and still releases it just to kill the competition

3. trentsinmypants

Posts: 324; Member since: Jan 29, 2009

Steve wouldn't have allowed Maps to be released if he was still here.

15. me4mindia

Posts: 2; Member since: Sep 26, 2012

very true... :)

16. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

Steve was a good business man not a God. Stop praising him for getting you to buy something.

21. trentsinmypants

Posts: 324; Member since: Jan 29, 2009

no one said he was a god, he just knew apple had a certain rep to live up to and this has tarnished that rep he painstakingly built.

60. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"Stop praising him for getting you to buy something." But that is what made him god-like in the business man context - he got consumers obsessed with the idea of buying the iToys when they really didn't NEED the iToy(s). Heck, one consumer was so obsessed with buying an iToy, they sold one of their kidneys....

4. ahmed_ali_yossef2010

Posts: 164; Member since: Jul 26, 2012

I am gonna cry what is this cheap words make something to improve the maps don't say just use another apps

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