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40% of smartphone and tablet owners know about screen mirroring, but awareness is growing

Posted: , by Victor H.

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40% of smartphone and tablet owners know about screen mirroring, but awareness is growing
Screen mirroring is a bit of an advanced smartphone/tablet function that not every user out there knows about, but with smartphones in every pocket and HD TVs in every house, it’s something more and more people use, according to NPD Research survey. The main reason? Watching a video you have stored on your smartphone on a bigger display. But it’s not just about video - it’s also about sharing images, documents and playing video games.

“Screen sharing solutions are somewhat new, many only launched in 2012, so we don’t expect a lot of consumers to be using the technology yet,” NPD director of device John Buffone said. “The awareness number is a positive indicator and will help build the foundation to engage more consumers with second screen experiences.”

When it comes to the popular mirroring technologies, consumers are mostly aware of Apple AirPlay, Samsung’s AllShare, and Xbox’s SmartGlass, and the Apple technology is the most popular one.

The NPD findings are based on a survey of 2600 U.S. smartphone and tablet owners conducted in Q1 2013.

source: NPD

40  of smartphone and tablet owners know about screen mirroring, but awareness is growing
40  of smartphone and tablet owners know about screen mirroring, but awareness is growing

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posted on 16 Apr 2013, 06:55 12

1. xperiaDROID (Posts: 5554; Member since: 08 Mar 2013)


Victor, you forgot Sony! Sony have screen mirroring too!

posted on 16 Apr 2013, 06:57 4

2. amiaq (Posts: 480; Member since: 30 Jun 2012)


not too many people aware yet

posted on 16 Apr 2013, 08:44

7. buccob (Posts: 1480; Member since: 19 Jun 2012)


But Sony's mirroring is the best... I had Moto (mirrorless Atrix) and Samsung S3 with MHL adapter...

Sony offer the best solution with more flexibility and functions such as CEC and most are through a microHDMI port separate from the micro USB, which allows for other connections to be made like USB OTG

posted on 16 Apr 2013, 07:05

3. surethom (Posts: 283; Member since: 04 Mar 2009)


Do you also mean Miracast i.e. intel Widi.

posted on 16 Apr 2013, 07:34 1

4. cezarepc (Posts: 572; Member since: 23 Nov 2012)


Ditched my mini-component around 2 years back, after getting my N8. My cheap home theater now is composed of an N8, 32" FullHD LED TV, and two small $200 speakers, just enough ofr my small entertainment space.

posted on 16 Apr 2013, 08:07 1

5. jsdechavez (Posts: 708; Member since: 20 Jul 2012)


Might as well get Bravia TV, that NFC remote, and an Xperia.. haha

posted on 16 Apr 2013, 08:23

6. nlbates66 (Posts: 303; Member since: 15 Aug 2012)


mirroring is the most basic thing ever, extending is far better.

posted on 16 Apr 2013, 09:30

8. imparanoic (Posts: 68; Member since: 15 Oct 2012)


with a sony xperia t/tx/v via mhl, u can even have cec compatible mode, ie, mirroring and tv remote controlling the phone, this feature works with micro hdmi on xperia arc/arc s as well, but any confirmation that cec works via mhl on s3 or s4, even xperia z?

posted on 16 Apr 2013, 10:26

9. mrblah (Posts: 455; Member since: 22 Jan 2013)


Apple users always ahead ;)

posted on 16 Apr 2013, 14:37

11. buccob (Posts: 1480; Member since: 19 Jun 2012)


The difference is that even if they are aware of the function, they still need to pay for an expensive adapter, and/or for the apple TV... (adapter for wired HDMI, apple tv for wireless)
On the other hand, most Android devices have video out through microHDMI port (but sadly it is changing to MHL which also needs adapter) and many are set from the get go....

I use mirroring from my Xperia daily and I have gone as far as to give a work presentation with it... (it was a light, short one)

This feature it is one of the best and most underrated in smartphones today...

I refuse to get a tablet because of this alone...

posted on 16 Apr 2013, 12:00

10. Nickmfnjackson (Posts: 101; Member since: 21 Jan 2010)


Hipster Nokia, screen mirroring since before 2008

posted on 17 Apr 2013, 02:20

12. TheBitterTruth (unregistered)


Ok. So what is screen mirroring?

posted on 17 Apr 2013, 06:13

13. yajia1 (Posts: 107; Member since: 22 Aug 2012)


Samsung AllShare is a pain to set up. Needs internet to add to the injury. I'd rather just see everything on my Noste 2's screen.

posted on 17 Apr 2013, 13:48

14. vananucho (Posts: 50; Member since: 01 Jun 2011)


Well I do this mirroring thing with my rooted Atrix HD and it's pretty cool (Atrix HD + 42" HDTV + Cheap $100 Home theatre system + PS3 Controller = Perfection!)

posted on 17 Apr 2013, 23:57

15. charms55 (Posts: 41; Member since: 08 Nov 2011)


Recent update added more functionality and content to Smartglass. Getting more and more enjoyable to use it, both from phone and Surface.

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