T-Mobile is dialing down another benefit. | Image by Mobile Marketing Magazine
T-Mobile has long prided itself on customer perks, frequently anchoring its ad campaigns around these "Un-carrier" benefits. Recently, however, the company has begun aggressivelyscaling back that value. The company has now started notifying customers about another benefit it's restricting.
No more internet in the skies
T-Mobile Wi-Fi is no longer available on some flights. | Image by Reddit user Emanonco
In partnership with select airlines, T-Mobile provided free in-flight Wi-Fi to customers on Wi-Fi-enabled aircrafts. This allowed customers to text, send emails, browse websites, and work while flying.
The roster of participating airlines is now shrinking, according to emails received by T-Mobile enterprise customers.
It's not entirely clear whether the responsibility falls on T-Mobile, though, with the message sent to customers saying the update is due to a change in airline Wi-Fi programs.
Curiously, the email sent to T-Mobile customers was retroactively dated.
You may remain connected
T-Mobile marketed free in-flight Wi-Fi as being sponsored by the company. At the moment, Delta, Alaska, Hawaiian, and Southwest are still listed as airlines that support free Wi-Fi through loyalty programs.
Many airlines have been expanding free Wi-Fi through their loyalty programs, which might be why T-Mobile has ended its partnership with them.
Customers would appreciate clarity, though, as T-Mobile hasn't said which airlines still support free internet for its customers.
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On flights where free Wi-Fi from T-Mobile is no longer an option, paid access may be available, but it can cost anywhere between $8 and $20. Some airlines also have their own Wi-Fi subscription plans, which are worth looking into for frequent flyers.
Leaving customers in the lurch
T-Mobile previously said that its customers frequently used free in-flight Wi-Fi, so the change is likely to let them down. Of course, if the partnership has been terminated by airlines, then T-Mobile may not be to blame.
Regardless, for customers, this is another sign that T-Mobile is scaling back the value it offers.
Free internet is an amenity that most modern travelers can't do without, so the blowback from this change might be severe.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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