Samsung disagrees with Canalys report naming Xiaomi as the top smartphone manufacturer in India

Analytical firm Canalys recently reported that Xiaomi was the top smartphone manufacturer in India during the fourth quarter, shipping 8.2 million units from October through December. According to Canalys, that tops the 7.3 million units delivered by Samsung during the same three month period. But Samsung doesn't see these results the very same way. A spokesman for the Korean tech giant says that Samsung is not only the number one smartphone company in India, it is on top "by a distance."

Samsung does have some data to back up its claim. GfK, another analytical firm, keeps track of end sales to consumers, which is different than the shipping data used by Canalys. Actual sales numbers are considered a more legitimate metric than shipments because they include handsets that were actually purchased by consumers. Shipped phones could end up unsold, and sit in warehouses owned by carriers or retailers before they are shipped back to the manufacturer.

GfK, for the three months ended in November, says that Samsung phones actually bought by Indian consumers represented 45% of the money spent on smartphones during the time period. Based on the actual number of intelligent handsets bought in the country from September through November, 4 out of every 10 units rung up was branded with the Samsung name.

This isn't the first time that Samsung railed against a Canalys report about its performance in India. In 2015, the company issued a report showing that local company Micromax had taken the top spot in smartphone shipments in the country. Like it did now, Samsung pulled out sales data from GfK that showed it with a 35% value share and a 40% market share based on units sold in 2014.

Canalys' data does show growth for Samsung in the region. The company reports that that Samsung's Indian shipments rose 17% in Q4. But the researcher's charts give Xiaomi the leading market share in India with 27%. With just under 30 million units delivered in the three months ended in December, Indian smartphone shipments rose 6% in the period.


source: TechRadar

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16 Comments

1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Consumers are becoming more aware of the numbers of ram and number of cores in a processor of an soc day by day, though the understanding of what it does might not be ideal. So if I'm not wrong, what Xiaomi gives for a particular price is much better than what Samsung gives. So I'll stand by Xiaomi taking the top spot.

5. AmashAziz

Posts: 2931; Member since: Jun 30, 2014

Xiaomi provides value for money. That’s what Indians crave for.

10. maherk

Posts: 6933; Member since: Feb 10, 2012

Spot on. Even if Samsung are correct and that they're still on top, it won't be long before they lose it to Xiaomi and eventually fall off the top 5 ladder. Samsung's mid-rangers are still good, but they're awfully expensive. For the price of the A8+, you can get OP 5t, Xiaomi Mi Mix 2, Honor V10, and plenty of other phones with flagship specs. Here in Lebanon, you won't find Xiaomi phones, and majority of people go with a Samsung or Apple phones. But this has been changing rapidly, as Huawei has entered the market 3 years ago, and now, you see tons of people rocking Huawei phones. I have never seen someone with one of the 2017 A series phones, people are going with the similar priced P10, a flagship phone for the price of a Samsung mid-ranger. For the premium market, I don't think Samsung will lose that spot in the Android market, but the rest, unless Samsung brings down their prices or add more features to justify their pricing, then they're going to lose not just India's top spot.

2. umaru-chan

Posts: 369; Member since: Apr 27, 2017

Xiaomi is and will be the dominant player in indian smartphone market. Samsu** can lie about their sales figure all they want but they can't hamper xiaomi's train. Google should help xiaomi with their marketing in India after that Xiaomi should focus on European market. Do the same stuff the did india and samsung mobile will be in deep trouble. Looking forward to the bright future of Xiaomi and gloom future of samsung mobile. It wouldn't be easy but it's not impossible for xiaomi. In fact I think Xiaomi is only one who can do it.

3. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Not even in top 10 selling phones in China, lost top spot in India. Oups..

6. DolmioMan

Posts: 334; Member since: Jan 08, 2018

From all the Indian Samsung fanboys out there I'd say they're probably right.

7. Techlover2018

Posts: 80; Member since: Jul 14, 2017

Samsung is correct, unless they haven't commented on that.

8. peace247 unregistered

I see lots of xiaomi phones here....less of samsung

9. Boast_Rider

Posts: 535; Member since: Sep 14, 2017

If not now, Samsung will lose the spot in a few quarters anyway. Their midrangers are trash and the flagships get absolutely no discounts. In US, the S8 launched for $750 and can be had for between $500-550 easily. In India on the other hand, it launched for $880 and can be had for $850 now. No one would pay that much for S8 almost one year after the launch now. Almost every other flagship phone except the iPhone X can be had for cheaper here. I get that they are protecting the price for the fans that bought it, but after a year, you cannot keep the price the same if you want to sell more units. The result: most of my friends, who belong to the top 1% of Indians by income are going for Xiaomi, Huawei or Oneplus, since they offer 90% of the value for 50% of the cost. Every single one of them can buy iPhone X without even making a dent in their budget, but they are still going for value. Go Xiaomi, beat Samsung's ass.

11. Chaise unregistered

Most Xiaomi phones look like iPhones. Maybe one of the reasons?

13. worldpeace

Posts: 3135; Member since: Apr 15, 2016

"Most Xiaomi phones look like iPhones" really?

12. jibraihimi

Posts: 815; Member since: Nov 29, 2011

Xiaomi is online only brand, majority of its sales is through online sites like amazon, flipkart, and mi.com only 1% of xiaomi's sale in India is through offline preferred partners.....so canalys data of shipped, will equal to total number of sales for xiaomi......

15. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Xiaomi has started selling phones on physical stores since forever. They have their own experience stores.

14. dr_fajardo12

Posts: 134; Member since: Aug 26, 2012

Xiaomi it's xomming

16. xfire99

Posts: 1206; Member since: Mar 14, 2012

If Samsung wants to compare with sales figures then change from shipped to total sales in theirs reports as well. All theirs Galaxy devices figures are shipped and not sold total.

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