Is Samsung losing its identity, or is this just a phase?

You might remember when Samsung got heavily criticized for copying Apple’s designs for its accessories. That wasn’t the first time, either. Perhaps the worst thing that the company has ever copied from its largest rival was the removal of a charger from the box, and for me personally, getting rid of the headphone jack.

But is Samsung actually losing its identity? Is it just doing whatever’s trendy, and immediately bailing if a new product doesn’t work out? Samsung’s newest move, to me, suggests that this is the case.

The Samsung Galaxy S26 Edge has been cancelled

Less than a year out from the release of the Galaxy S25 Edge, its successor has reportedly been canned. Yep, the Galaxy S26 Edge is cancelled, according to multiple reliable sources.

This phone, in my opinion, only existed because the iPhone Air exists. When initial reports started coming in about Apple’s super slim phone, Samsung immediately announced the Galaxy S25 Edge. And, according to our Galaxy S25 Edge review, it’s not even a bad phone.

But some poor sales later, and the company is willing to cancel it and return to the Galaxy Plus line. What gives?

Is Apple about to do the same thing?

Samsung might not be alone in this, either. According to a new report, iPhone Air production is being slowed down due to poor sales. Are super slim phones just not as popular as both manufacturers had hoped?

I think Apple isn’t going to cancel the Air. It’s going to keep improving on it because it wants the iPhone Air to become the go-to iPhone, leaving the Pro models to be experimented on and actually serve professionals.

With silicon batteries, it’s only a matter of time before the iPhone Air becomes a very viable everyday smartphone. In fact, according to reports, the Galaxy S26 Edge was going to have a 4,200 mAh battery, which would have been a great improvement. Now that can’t happen.

One sign of trouble, and Samsung ran away

In my eyes, the Galaxy S26 Edge had potential, and a lot of it. However, for Samsung, the phone was just yet another attempt to capitalize on something that might become popular.

The Galaxy S26 Edge was going to feature a rear camera island like the iPhone 17 Pro. And, putting aside the similar-looking earphones and watches, just take a look at Project Moohan. Looks awfully familiar, doesn’t it?

That’s because it is. Samsung, at least for me, has really lost its identity. The company used to be the leader in Android smartphones, and now it just keeps copying whatever’s trendy at the moment, and it’s not afraid to cancel a new product line after just one generation. That is a very bad look, and it signals a lack of confidence and stability to shareholders.

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