The XR (Extended Reality) headset that Samsung is about to release — dubbed Project Moohan — is apparently just an experiment, and not something long-term. Samsung does not plan on releasing further similar headsets at this time, and Project Moohan will be used to gauge consumer interest in XR.
As with Meta’s Orion smart glasses, the AR glasses that Apple is working on, and Google’s own experiments in this field, Samsung is preparing (translated source) for the future of smartphones. All of these companies are betting on AR smart glasses replacing smartphones in the near future, especially after the advent of modern AI models.
Would you switch to AR glasses permanently?
In a heartbeat
46.67%
That's a pretty hard sell...
33.33%
Never in a million years
20%
Samsung is apparently only releasing Project Moohan to see whether people even want something like this. If there’s sufficient interest, then the company will more seriously consider investing in the research of AR smart glasses.
There are a lot of factors that will affect consumer demand, however. From the prevalence of immersive content, to the comfort, and the price tag, everything has the potential to turn off a potential customer. At least there shouldn’t be a shortage of apps and content, as the headset will use Google’s new Android XR operating system.
Navigating Google Maps in Android XR. | Image credit — Google
Samsung’s largest reference point for Project Moohan is, naturally, the Apple Vision Pro. Apple’s headset failed to sell particularly well, even in the enterprise sector, due to a really high price tag and a lack of practical use cases.
Samsung can learn a lot from the Vision Pro for its own headset, like cutting down on redundant tech to keep the price more reasonable. Features like “EyeSight” — the exterior display on Apple’s headset — drove up the cost, and the headset retailed at $3,499. Even the most diehard VR enthusiasts had a hard time stomaching that price.
Meta plans to release a consumer version of the Orion glasses in 2027, and Apple CEO Tim Cook is determined to launch a similar product before it. I fear that, if Project Moohan doesn’t get the attention it needs, Samsung will abandon AR glasses.
And if a player as important as Samsung drops out, then others may follow suit and the XR industry will come screeching to a halt.
Get a Motorola Razr 2025 for just $199.99!
Switch to a 2-month Total 5G or 5G+ plan with Total Wireless and score this foldable deal.
Abdullah loves smartphones, Virtual Reality, and audio gear. Though he covers a wide range of news his favorite is always when he gets to talk about the newest VR venture or when Apple sets the industry ablaze with another phenomenal release.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: