Weaker than expected iPhone XR demand causes revenue decline for key Apple supplier

Weaker than expected iPhone XR demand causes revenue decline for key Apple supplier
Apple’s iPhone XR is an objectively good phone, but due to a few trade-offs and a price point not exactly considered affordable by some people, its sales numbers don’t seem to be meeting initial expectations.

While the Cupertino-based tech giant insists all’s well on this front, inside sources and analysts have been talking about several rounds of drastic production cuts and continuously shrinking shipment forecasts for a month or so now.

The latest sign pointing in the wrong direction for the iPhone XR’s mass appeal comes from a key supplier called General Interface Solution (GIS). This Taiwan-based touch panel module maker had projected a substantial revenue boost in the wake of the 6.1-incher’s commercial debut, with its actual November earnings dropping significantly, according to Digitimes.

While a year-on-year decline wouldn’t have been extremely notable, the fact the company’s revenue slipped 12.1 percent compared to the October 2018 result “indirectly confirms” rumors of weaker-than-anticipated iPhone XR demand.

Right now, “industry estimates” circle 30-35 million iPhone XR unit shipments for this year’s entire final quarter, likely to be followed by “downward adjustments” in Q1 and Q2 2019 predictions.

That latter part is certainly vague, and 35 million sales doesn’t sound bad at all for only one of Apple’s equally well-reviewed three new iPhone models. But there’s rarely this much smoke without fire, so while the XR might be more popular than the XS and XS Max, it’s simply not as successful as everyone expected.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64GB
  • Battery 2942 mAh(25h talk time)

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52 Comments

1. NateDiaz

Posts: 1094; Member since: Mar 03, 2018

"Right now, “industry estimates” circle 30-35 million iPhone XR unit shipments for this year’s entire final quarter" Some flagships don't sell these numbers in their lifetime.

2. dubaiboy78

Posts: 459; Member since: Sep 19, 2014

Haha nice analysis made by an isheep

3. sissy246

Posts: 7129; Member since: Mar 04, 2015

Yeah, lol He just can't admit that apple is not doing as good AS EXPECTED

31. lyndon420

Posts: 6915; Member since: Jul 11, 2012

If apple made their accessories work with other phones it would probably help their bottom line and create new customers.

4. midan

Posts: 3215; Member since: Oct 09, 2017

Some? You mean none except iPhone.

59. Marcwand3l

Posts: 464; Member since: May 08, 2017

Galaxy flagship phones generally sell more than 30-35 million during their life time. Also those numbers are for shipped units not sold units. But ultimately this is good thing(for consumers), is unit stocks remain fairly big retailers will be forced to apply discounts to move them.

5. Kuroki

Posts: 183; Member since: Nov 24, 2013

Shipped units is not equal to units sold, fyi.

18. NateDiaz

Posts: 1094; Member since: Mar 03, 2018

Ah so you wanna say Samsung shipped 10 million S9 but didn't sell that many. WOW!!!

6. Donone41

Posts: 246; Member since: Dec 17, 2014

Spin it, twirl it, dammit mix it up, but the truth of the matter is apple is fuc**d this year with these overpriced crap.

10. htcisthebest

Posts: 438; Member since: Nov 15, 2011

Your profile picture is disgusting, dude!

19. NateDiaz

Posts: 1094; Member since: Mar 03, 2018

I guess you didn't check your username before making this comment.

24. ZerosAndOnes

Posts: 84; Member since: Oct 12, 2018

A decline is a decline. No matter how much you sell. You can sugarcoat it as much as you like but iPhone XR is the first brand new iPhone that has crashed all its projections into negatives.

52. wickedwilly

Posts: 772; Member since: Sep 19, 2018

I think the iPhone C was much the same!

54. wickedwilly

Posts: 772; Member since: Sep 19, 2018

I think the iPhone C was much the same!

27. piyath

Posts: 2445; Member since: Mar 23, 2012

Let's wait and see how well Apple has done in terms of iPhone sales in this quarter without getting ahead of actual facts......k I'm pretty certain that iPhone XR will be sold at least 30 million units in this quarter alone. Add that to the iPhone XS/XS Max numbers and yes it'll be another record breaking holiday quarter for Apple just like that......ha ha haaaaa

35. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

Except Apple has come out and said they will no longer be releasing sales numbers.

39. Supah

Posts: 692; Member since: Mar 08, 2017

He's an iTroll who's in iDenial so he has to iAct like he didn't know about it. But please be gentle, his iPain is for real LMAOOOOO

48. darkkjedii

Posts: 31761; Member since: Feb 05, 2011

They no longer announce them, or did you not get the memo? Ha ha haaaa

53. wickedwilly

Posts: 772; Member since: Sep 19, 2018

However, we will never know for sure now Apple is hiding its sales numbers.

60. Marcwand3l

Posts: 464; Member since: May 08, 2017

According to apple's guidance they will sell less units this quarter in comparison to how many units they sold in the same quarter last year. This is one of the reasons they decide to stop reporting the total number of units sold, to mask the obvious decline and hide behind their price increases.

7. gamehead unregistered

People waking up?

25. sissy246

Posts: 7129; Member since: Mar 04, 2015

That is just it, people are waking up and not paying Apple or Samsung's prices. That is why Huawei is coming on strong.

70. joevsyou

Posts: 1093; Member since: Feb 28, 2015

my manager refuses to switch from iphone, During black friday he bougt the last years X over these other models. he told me they all over priced including the XR garbage. I try to get him switch over but he always say he's locked in the ecosystem. On top of that our job uses a app that is only on android so he carries this bulky tablet around that runs much slower.

8. Poptart2828

Posts: 499; Member since: Jan 23, 2018

Smartphone Tech is advancing at a faster pace than Apple can keep up. Their phones have played it safe for years now and the people are speaking with their wallets. The phones are well built but lack many of the features Android offers. They are behind in the camera department to many Android phones and battery life is dreadful compared to Android phones. Charging times are the worst in the business unless you fork out another 70 bucks.

9. Cat97

Posts: 2021; Member since: Mar 02, 2017

XR is a very good phone (with an incredible camera - probably better than any Android - you only really need a good camera, not 3 or 4 mediocre ones), but the reason it does not sell is that Apple customers are using their phones to show their status, and the XR screams "second best - I did not have the money to join the cool club". The fact that on the back there is a single camera makes it instantly recognizable as XR, which is bad for the Apple user.

16. thedizzle

Posts: 203; Member since: Oct 05, 2017

Thats the problem I have with apple products. Why does it matter which one you have? Still a 10 series so whats the problem? xD

34. Poptart2828

Posts: 499; Member since: Jan 23, 2018

The cameras are good but not Class leading like they were years ago.

49. wickedwilly

Posts: 772; Member since: Sep 19, 2018

The camera is good, but not incredible or better than most Android phones at a similar price range.

11. Ichimoku

Posts: 187; Member since: Nov 18, 2018

Waiting for XR(s) with cheaper price tag.

12. notfair

Posts: 776; Member since: Jan 30, 2017

Economical Growth is not sustainable at this current growth rate, but corporations don't want to acknowledge that, they just want more money.

* Some comments have been hidden, because they don't meet the discussions rules.

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