Amazon continues to dominate a market in which Apple grows more irrelevant by the quarter

Amazon continues to dominate a market in which Apple grows more irrelevant by the quarter
At this point, it should come as no big surprise that the thriving global smart speaker market had yet another stellar quarter. After all, we're talking about an industry expected to surpass both tablets and wearable bands in terms of its worldwide installed base before long, while topping every other consumer tech segment as far as US growth rates are concerned.

What might be shocking to see is the jump in Chinese shipments, examined by Canalys in a fresh Q1 2019 report. Believe it or not, smart speaker sales in the world's most populous country have surged by nearly 500 percent year-on-year, to no less than 10.6 million units between this January and March. That represents an insane 51 percent of all global shipments estimated for the year-opening timeframe, which naturally means China is now the largest smart speaker market, crushing the 24 percent share of the US.

That 24 percent number still equated to a solid 5 million units of the 20.7 mil worldwide total, while Amazon unsurprisingly retained first place among global smart speaker vendors, ahead of Google and... Baidu. Alibaba and Xiaomi are the other two China-based companies ranked in the world's top five, with Apple considered so irrelevant in the grand scheme of things right now that HomePod sales are lumped into the "others" category.

Amazon continues to dominate a market in which Apple grows more irrelevant by the quarter

Granted, the Cupertino-based tech giant hasn't exactly made great efforts to dominate smart speaker volume charts, but it must still feel embarrassing to be disregarded like this in such a fast-growing, potential-brimming industry. While Apple ranked sixth in a Q4 2018 Strategy Analytics report a few months ago, the research firm did at least detail the company's sales figures for the holiday period.

Circling back to the top of the Q1 2019 charts, it's interesting to note Amazon's numbers jumped 84.7 percent compared to Q1 2018, while the growth rate of the Google Home lineup significantly declined. In fact, Google's silver medal placement is in pretty big danger, as Baidu, Alibaba, and Xiaomi are all within a distance of less than two percentage points in terms of market share. Amazon's crown seems extremely steady though, as the e-commerce giant holds 22.1 percent of the global smart speaker market with 4.6 million quarterly shipments.

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6 Comments

1. sgodsell

Posts: 6895; Member since: Mar 16, 2013

"while the growth rate of the Google Home lineup significantly declined. In fact, Google's silver medal placement is in pretty big danger, as Baidu, Alibaba, and Xiaomi are all within a distance of less than two percentage points in terms of market share." How wrong you truly are Adrian. Baidu, Alibaba, and Xiaomi are not sold over in North America. Putting that aside. No other smart speaker offers a smart displays, other than Amazon. Plus Google has the best smart displays right now, and more and more are always coming down the pipes. That is including a comparison to Amazon's Echo Shows. Also Google recently announced interactive canvas, which lets developers create voice apps that can send and communicate with web apps (JavaScript, HTML5, CSS). Even Amazon's smart displays don't support web apps.

2. sgodsell

Posts: 6895; Member since: Mar 16, 2013

Also Apple is irrelevant when it comes to smart speakers, because no iOS or SiriKit developer can actually make any voice apps for Apple's one and only smart speaker, and there is no plans right now for Apple to any development in that area. That's with Apple permanently dropping the price by $50. Also Apple doesn't even have anything to combat smart displays, which are really smart speakers with a touch screen interface.

4. lyndon420

Posts: 6517; Member since: Jul 11, 2012

No surprise that apple is at the bottom of the barrel with this. Such an overpriced and incapable product.

5. oldskool50

Posts: 769; Member since: Mar 29, 2019

Exactly, but PA isn;t gonna tell the truth when it comes ot Apple. Apple released yet again and overpriced, limited piece of garbage and no one wants to buy it. Wait, its not that peopel don't want to buy it, but what good is buying it, when it basiclaly only works with other IOS products. The fact it doesn't even support Bluetooth connectivity, basically prevents ALL products other than Apple's to work with it. Yet peopel brag about how much money Apple makes. Then why can't they make their products be more cross-platform because that is where the money is. As long as Apple makes their products only works inside their little plastic bubble, Apple is always gonna be a complete an uttered failure. The Mac proves this.

6. JRPG_Guy

Posts: 122; Member since: Jan 13, 2019

You mean the tell me that people would rather a cheaper product over a logo/name?

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