A week before the “Awe dropping” event, where Apple will unveil the iPhone 17, we keep getting mixed signals about its price. We’re up for some good news this time, especially if you don’t want to pay more than before for a new iPhone.
Analysts from JPMorgan have published a research note claiming that the price of the iPhone 17 will either stay unchanged or it’ll get a marginal growth. The forecast, seen by 9to5Mac, suggests that there might be some higher starting prices, but it’d be hard to consider them raises.
According to the new information, Apple will do with the iPhone 17 Pro what it did with the iPhone 15 Pro Max, and discontinue the 128GB storage option. So, the starting price of the Pro model might be a $100 higher, but that shouldn’t be considered a price hike.
Do you think the iPhone 17 Air will be worth a $949 price tag?
Yes, it’s a new and nicer model after all
12.31%
Maybe, if it’s a good phone
21.54%
No, slim phones should be cheaper
66.15%
The case of the iPhone 17 Air is less clear. Apple’s super-slim flagship will replace the iPhone 16 Plus, but that’s still a new form factor for the company. So, it wouldn’t be surprising for Apple to treat it as a new model with a slightly higher price, fitting its special qualities. However, JPMorgan predicts that the price could be $899 or $949, which doesn’t clarify anything.
The full lineup’s starting prices, according to JPMorgan, may be the following:
iPhone 17 - $799 (no increase)
iPhone 17 Air - $899 - $949 (maybe a $50 increase)
iPhone 17 Pro - $1,099 ($100 increase, but with higher storage)
While this report sounds great, I wouldn’t get my hopes up until I hear Apple’s official prices on September 9. Considering that Google didn’t change the price of the Pixel 10, I find it more likely that Apple doesn’t charge more for its phones. On the other hand, so many things have become more expensive lately that I wouldn’t be surprised if my next iPhone is also pricier.
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Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.
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