The nitty-gritty of the Nokia Windows Phone announcement6
Nokia adopts Windows Phone as its primary smartphone platformNokia Strategy and Financial Briefing conference Q&ANokia expects 2011 and 2012 to be transition yearsNokia announces new leadership team
Nokia's CEO Stephen Elop and its Chief Financial Officer took stage at the Nokia Strategy and Financial Briefing conference and really spilled the beans what exactly will happen with Nokia in great detail.
There are a few main points to make note of. First of all, those that bought or will buy Symbian-based handsets needn't worry. The Symbian interface update will be delivered, and, moreover, developers support will continue. There are 1.3 billion Nokia devices in use, and, in areas like Africa and Asia, Nokia sees strong demand for the familiar Symbian platform, and plans to sell at least 150 million more Symbian devices in the years to come, before Nokia Windows Phone takes the torch completely.
Stephen Elop chose Windows Phone, rather than Android, because he wanted Nokia to differentiate itself from the pack, and he intends to do so by focusing on great design solutions, and innovative services - from mobile phone payments to new ways of using motion sensors - in order to ensure Nokia Windows Phone will be unlike anything else on the market. The best hardware and design choices like the camera on the Nokia N8, and the keyboard on the Nokia E7 will continue forward in the new Nokia Windows Phone devices.
Nokia will use the strategies above to reach "the next billion" of Web users in developing countries, and is doing so through a more streamlined organizational chart, and R&D synergies. The MeeGo team will keep being funded, but now it will be in charge with looking for opportunities to learn and explore future disruptive platforms, devices and experiences. There will be a MeeGo device on the market before end of 2011, which will serve as a playground for trying out cutting-edge innovations.
So Nokia has three missions going forward - be the Third Ecosystem in smartphones, reach the next one billion of Web users first, and, last, but not least, to look for the next big disruption in mobile. Each of these objectives will have a separate department in charge of it, with clearly defined responsibilities and targets, as well as direct accountability.
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