The PhoneArena 2015 census: Samsung is the most popular brand among our audience, followed by Sony, LG, Apple

The PhoneArena 2015 census: Samsung is the most popular brand among our audience, followed by Sony, LG, Apple

At the beginning of the month, we asked you to self-identify: what brand smartphone do you currently make use of? In addition, we also asked whether, at the time of purchase, your device fell into the entry-level, mid-range, or high-end category in terms of specs and pricing, and if living in the US — which carrier are you currently subscribed to. We're happy to say that we're now ready to share the results with you.

Starting with poll numero uno, we've got Samsung comfortably in the lead, with 27.06% of the votes — more than twice the user base of its closest challenger(s). Speaking of those, it's Sony at the number two spot, with 11.99%, closely followed by LG (11.74%) and Apple (11.17%). Surprisingly, Nokia/Microsoft is still holding strong, with 8% of the votes, and then we have Motorola (7.07%) and HTC (5.53%). The least popular brands among our audience are Amazon and Jolla (both 0.07%). You can see how these numbers compare with what we got in our 2014 census below.

Moving on, of all these devices, the vast majority — at the whopping 73.38% — were high-end smartphones, followed by 20.59% self-identified as mid-rangers, and 6.03% as entry level. Obviously, this statistic is not at all representative of the real world and indicates a strong following by consumers who're highly involved and seek/can afford the best.

Finally, when talking US Carriers, T-Mobile proved the most popular, followed closely by AT&T and Verizon. Sprint is significantly under-represented. Unfortunately, most of the voters seem to have not understood that this particular poll was intended for US users only, and so we've got more than half the votes going towards the 'Other' option. 

Here's the proof:

The PhoneArena 2015 census: What brand phone are you using right now?

Amazon
0.07%
Apple
11.17%
Asus
1.12%
BlackBerry
1.64%
Google (Nexus)
4.13%
HTC
5.53%
Huawei
1.51%
Jolla
0.07%
Lenovo
0.63%
LG
11.74%
Meizu
0.36%
Micromax
0.49%
Motorola
7.07%
Nokia/Microsoft
8%
OnePlus
3.33%
Samsung
27.06%
Sony
11.99%
Xiaomi
1.94%
ZTE (+Nubia)
0.28%
OTHER (Tell us!)
1.85%

The PhoneArena 2014 census: What brand phone are you using right now?

Amazon
0.06%
Apple
10.08%
Asus
0.7%
BlackBerry
1.13%
Google (Nexus)
4.83%
HTC
6.85%
Huawei
0.91%
Jolla
0.05%
Lenovo
0.38%
LG
10.52%
Meizu
0.16%
Micromax
0.64%
Motorola
8.69%
Nokia
8.54%
OnePlus
4.25%
Samsung
25.02%
Sony
13.93%
Xiaomi
1.58%
ZTE (+Nubia)
0.16%
OTHER (Tell us!)
1.5%


The PhoneArena 2015 census: At the time of purchase, mine was a...

High-end device
73.38%
Mid-range device
20.59%
Low-end device
6.03%

The PhoneArena 2015 census: I'm with... (network carrier) (U.S. only)

AT&T
13.4%
Sprint
3.5%
T-Mobile
14.81%
Verizon
12.26%
U.S. Cellular
0.45%
OTHER
55.58%

What do you think?

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21 Comments

1. manojmcn

Posts: 633; Member since: Jul 16, 2015

The high rate of voting for Song comes from the Sony mobile division employees. The last time they had work was when first xperia Z was developed. After that the photostat machine operator took over the design functions. Others are free and participating in polls.

2. marorun

Posts: 5029; Member since: Mar 30, 2015

About half the android we sell at the store i work are Sony. So dont be an idiot fanboy.

3. manojmcn

Posts: 633; Member since: Jul 16, 2015

It may be selling at your store. But the poll results are not proportional to the actual sales. Sony sells a fraction of the sales Apple does.

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

You can't pull anything from a poll on a tech site. 90 percent of most commenters are mostly Android enthusiast on most sites. im surprised Apple even got the number they got. It really give you a false sense of reality.

6. kabiluddin

Posts: 273; Member since: Feb 28, 2015

Exactly. I'm surprised too that Apple got this many vote. I thought iPhone user are minority here. As for Sony, I'm not surprised because they are the second most popular brand among android if the latest report from OpenSignal to be believed. here is a link of the article. They may not sell many android device now but still there are a huge Sony phone user among the android world -http://www.theverge.com/2015/8/5/9099695/android-fragmentation-report-2015-opensignal

9. tedkord

Posts: 17094; Member since: Jun 17, 2009

Actually, the numbers pretty closely reflect worldwide numbers between Apple/Android.

17. maherk

Posts: 6684; Member since: Feb 10, 2012

Dude make up your mind!! I thought you mostly sell HTC phones at your store lol

8. Swordylove

Posts: 209; Member since: Jun 27, 2015

This comment is silly but... "After that the photostat machine operator took over the design functions. Others are free and participating in polls." ROFLMAO XD

5. brasstax

Posts: 539; Member since: Apr 16, 2014

CLICK.. and BAIT!! *grabs a big bucket of popcorn *

7. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Your wish will be granted.... Wow, so many paid s-hills and s-heeps.....

11. tedkord

Posts: 17094; Member since: Jun 17, 2009

My wish was that Android and Samsung would cause you extreme pain. So, yeah, it was already granted.

10. Swordylove

Posts: 209; Member since: Jun 27, 2015

No matter how good they are, I can't find myself buying a Samsung or any brand with their 'back' button on the right. It's just silly. Just no.

12. tedkord

Posts: 17094; Member since: Jun 17, 2009

That's kind of arbitrary.

15. AntiFanBoyz unregistered

I actually originally chose Samsung because the back button is on the right. I'm right handed so it's the most convenient spot for me.

13. ryq24

Posts: 873; Member since: Oct 17, 2011

you should also do a survey on the nationalities of your readers. Just want to know which country where you have the most readers.

20. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

I think a lot of people won't participate because of what they believe is that this may hurt their privacy or similar. Also there is several countries in this world that does exist but aren't part of the UN yet, or countries that a part of it claims that they are another nation or vice versa. And there is more than 200 countries and I don't see a poll that long. I want to add that you shouldn't forget that some people may be living in a country that their nationality isn't from. Last but not least some people may have more than one nationality.

14. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Samsung may not be the king of profit, but they're the king of quality, innovation, and pushing the envelope. Apple is the king of profit, crap software, and jacking Android/touchwiz features. Long live the king.

16. Commentator

Posts: 3722; Member since: Aug 16, 2011

Seems a bit harsh, especially for you dark. If anything I'd call Apple the king of jacking Android features and making them useful. Take Google Wallet for example: it was a mostly-unused novelty for years. Suddenly Apple comes along with their own Apple Pay, markets the living crap out of it, the payments industry is turned on its head, Google rebrands as Android Pay, and Samsung comes out with Samsung Pay (real original btw.) Same goes for fingerprint scanners, which were basically ignored until Apple threw one on the 5s. Apple is King Midas: a piece of sh*t, but everything it touches turns to gold.

19. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

I'll give them the King Midas thing bro, but having been an avid user of its products... They've come to suck in certain areas. I'm not going to blindly defend them, when I'm using the crap they've put out the last two years. I've always been one to speak my mind, tell it like it is. I'm still a user, but let's just be honest, they suck now. Hey this year, they may come with it big time, and I'll be the first to take back my words. Somehow I doubt that will be the case. Point blank, the more android/touchwiz they've become, the worst the software has gotten.

18. acicl

Posts: 2; Member since: Jun 25, 2015

LG = LG (11,74%) + Nexus (4 and 5, 2/3 of 4,13%) = +/- 15%... Sony #2, but loosed market share...from 13,93% to 11,99%...

21. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

I think a most people who bought Nexus would actually bought it even if it was made by Samsung, Sony, Huawie , Alcatel or whatever . I don't think they bought it because of LG but because of Google and that is why it should be count as a Google's phone not LG's

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