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The PhoneArena 2015 census: Samsung is the most popular brand among our audience, followed by Sony, LG, Apple

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By Chris P.

Updated: Aug 17, 2015, 9:23 AM

At the beginning of the month, we asked you to self-identify: what brand smartphone do you currently make use of? In addition, we also asked whether, at the time of purchase, your device fell into the entry-level, mid-range, or high-end category in terms of specs and pricing, and if living in the US — which carrier are you currently subscribed to. We're happy to say that we're now ready to share the results with you.

Starting with poll numero uno, we've got Samsung comfortably in the lead, with 27.06% of the votes — more than twice the user base of its closest challenger(s). Speaking of those, it's Sony at the number two spot, with 11.99%, closely followed by LG (11.74%) and Apple (11.17%). Surprisingly, Nokia/Microsoft is still holding strong, with 8% of the votes, and then we have Motorola (7.07%) and HTC (5.53%). The least popular brands among our audience are Amazon and Jolla (both 0.07%). You can see how these numbers compare with what we got in our 2014 census below.

Moving on, of all these devices, the vast majority — at the whopping 73.38% — were high-end smartphones, followed by 20.59% self-identified as mid-rangers, and 6.03% as entry level. Obviously, this statistic is not at all representative of the real world and indicates a strong following by consumers who're highly involved and seek/can afford the best.

Finally, when talking US Carriers, T-Mobile proved the most popular, followed closely by AT&T and Verizon. Sprint is significantly under-represented. Unfortunately, most of the voters seem to have not understood that this particular poll was intended for US users only, and so we've got more than half the votes going towards the 'Other' option.

Here's the proof:

The PhoneArena 2015 census: What brand phone are you using right now?

Amazon

0.07%

Apple

11.17%

Asus

1.12%

BlackBerry

1.64%

Google (Nexus)

4.13%

HTC

5.53%

Huawei

1.51%

Jolla

0.07%

Lenovo

0.63%

11.74%

Meizu

0.36%

Micromax

0.49%

Motorola

7.07%

Nokia/Microsoft

OnePlus

3.33%

Samsung

27.06%

Sony

11.99%

Xiaomi

1.94%

ZTE (+Nubia)

0.28%

OTHER (Tell us!)

1.85%

6703 Votes

The PhoneArena 2014 census: What brand phone are you using right now?

Amazon

0.06%

Apple

10.08%

Asus

0.7%

BlackBerry

1.13%

Google (Nexus)

4.83%

HTC

6.85%

Huawei

0.91%

Jolla

0.05%

Lenovo

0.38%

10.52%

Meizu

0.16%

Micromax

0.64%

Motorola

8.69%

Nokia

8.54%

OnePlus

4.25%

Samsung

25.02%

Sony

13.93%

Xiaomi

1.58%

ZTE (+Nubia)

0.16%

OTHER (Tell us!)

1.5%

11169 Votes

The PhoneArena 2015 census: At the time of purchase, mine was a...

High-end device

73.38%

Mid-range device

20.59%

Low-end device

6.03%

4955 Votes

The PhoneArena 2015 census: I'm with... (network carrier) (U.S. only)

AT&T

13.4%

Sprint

3.5%

T-Mobile

14.81%

Verizon

12.26%

U.S. Cellular

0.45%

OTHER

55.58%

2911 Votes

What do you think?

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Chris Panayotov is a former mobile tech reviewer of phones, tablets and wearables at PhoneArena. However, his contribution to PhoneArena content includes not just reviews, but all kinds of regular and experimental features, such as news stories, buying guides, and an exclusive column on the most notable phones out of Asia.

The PhoneArena 2015 census: Samsung is the most popular brand among our audience, followed by Sony, LG, Apple

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