On Wednesday, BlackBerry sent out an email to T-Mobile customers
, trying to get them to buy a new 'Berry directly from the Canadian manufacturer. The very next day, T-Mobile CEO John Legere wrote how disappointed T-Mobile was, when BlackBerry announced earlier this week that it would not renew the carrier's license when it expires on April 25th
And Legere also fired back at BlackBerry's promotional salvo from Wednesday
, which was designed to get 'Berry users to move off of the T-Mobile network. BlackBerry offered customers of the fourth largest carrier $100 off the price of a BlackBerry Q5
, BlackBerry Q10
, and BlackBerry Z10,
if purchased from the company's own ShopBlackBerry website. On Thursday, T-Mobile said it is offering BlackBerry users $100 off the price of any phone, including the Z10 or Q10. And T-Mobile is leaving this deal open until the end of the year.
"In fact, to show our appreciation for all current consumers so passionate and loyal to all things BlackBerry, we’re offering a $100 credit toward any new device, including the BlackBerry Q10 or the Z10. And this offer is good through the end of the year. So you can take your time...one thing you can count on from us: we’ll keep listening to you and finding new ways to meet the needs of BlackBerry users – individuals and businesses – everywhere. But we’re not done. Stay tuned for another Un-carrier offer that gives you more value and even more reasons to stay with America’s fastest growing wireless company. I’ll always fight for you. And our team remains committed to providing the same great Un-carrier experience to all BlackBerry users. At the end of the day, this has got to be about you – the customer."-John Legere, CEO BlackBerry
In his open letter, Legere also hinted that another Un-carrier initiative is coming that will give customers of T-Mobile more value and a bigger reason to stay with the carrier. That should be interesting. In the meantime, it seems that Legere and BlackBerry CEO John Chen have played each other to a stalemate. We wonder what's next.