BlackBerry will end its relationship with T-Mobile starting April 25th

BlackBerry will end its relationship with T-Mobile starting April 25th
Looks like that edgy banter between T-Mobile CEO John Legere and BlackBerry CEO John Chen was a bit too much for at least one of the two Johns. BlackBerry has announced Tuesday night that starting April 25th, it will not renew the carrier's license to sell BlackBerry products. This all stems from a recent promotion that T-Mobile had where BlackBerry users were enticed by the carrier to swap their handset for an Apple iPhone. Chen took umbrage at the offer, and was soon exchanging words with Legere.

You don't want to enter into a battle of wits with John Legere. In a tweet, he told John Chen that he couldn't find him on Twitter, so he would try My Space. Ouch. Eventually. T-Mobile worked out a deal that allowed 'Berry owners to trade in any working 'Berry and get $200 toward a new phone. And if that new phone was a BlackBerry, the credit would be $250. But that apparently didn't soothe the ire of John Chen, especially when T-Mobile announced that the offer brought in 15 times the usual amount of BlackBerry trade-ins over a two week period.

In a press release, Chen said that BlackBerry's strategies are not aligned with T-Mobile's at this time, and that it hoped to work again with the carrier once their business strategies were aligned. In the meantime, BlackBerry customers on T-Mobile will not notice any changes in the quality of their service or support. BlackBerry said it would work with T-Mobile to provide customer service to BlackBerry customers still on the T-Mobile network, and for those T-Mobile customers who buy a BlackBerry from T-Mobile's remaining inventory.


source: Crackberry

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34 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

What I thought was an overblown issue actually ended pretty badly if you ask me.

4. lsutigers

Posts: 832; Member since: Mar 08, 2009

Not that BlackBerry is in a position to be picky but IMO John Legere crossed the line and proved just how unprofessional and rookie he is. This would have never happened with the CEO at any of the big 3 carriers.

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Chen could have turned a bunch of lemons into lemonade, but instead, he decided to take his marbles and left the playground. Unfortunately for him, there aren't many alternative playgrounds. Memo to Chen - when your market share is fast approaching 0%, every sale counts.

31. downphoenix

Posts: 3165; Member since: Jun 19, 2010

More like John Legere was a big bully and instead of letting the bully continue to take their lunch money, Blackberry did the smart thing by staying away from the bully. Besides, it was clear that T-mobile doesnt care about selling Blackberry phones anymore, they took them out of the stores and that trade in promo was designed specifically to get Blackberry owners on to something else.

16. Johnnokia

Posts: 1158; Member since: May 27, 2012

BlackBerry US Market share is already less than 1%. If BlackBerry would end its license with every US carrier, that would not make any difference.

18. Mxyzptlk unregistered

Like pouring salt into the womb for blackberry

24. networkdood

Posts: 6330; Member since: Mar 31, 2010

hmmm, or wound

2. tatail

Posts: 261; Member since: Jan 08, 2010

Good move from BlackBerry. They were not getting any support from the carrier anyway. Instead their customers were waiting way to long to get proper software updates. Hopefully after this BlackBerry will push the updates directly to the devices.

3. CX3NT3_713

Posts: 2361; Member since: Apr 18, 2011

Ouch... But it is , what it is...

5. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

If it ain't working..............

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Stupid for both companies right now. One is at the bottom of the list for manufacturers, the other is at the bottom of the list for carriers based solely on total coverage and customer base (sorry, kids, they still lack outside of the Metro, all the glorious ads, promotions, and gimmicks still don't fix that). They both could use each other badly at this time, but egos crushed that. On a side note, this just hit me: how on Earth does John Legere call AT&T's network "crap" while his works nowhere outside a big city, penetrates buildings horribly if at all, and in the end roams on AT&T's network more often than not in a lot of places?

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"how on Earth does John Legere call AT&T's network "crap"…?" Ummm. A lie repeated often in hopes of it being confused for the truth?

10. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Good point. The guy is one hell of a snake-oil salesman, I give him that.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

I am not near a 'big' city and I have great coverage, even in my home....unless it is roaming...lmao

14. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Come to the Upper Midwest sometime. T-Mobile runs a great 2G network here, but that's all...still faster than Sprint, though...

25. networkdood

Posts: 6330; Member since: Mar 31, 2010

lmao...that is funny...

9. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

I'm sure the 20 remaining Blackberry customers on T-Mobile will be fine.

11. corporateJP

Posts: 2458; Member since: Nov 28, 2009

LOL...thanks, I needed that!

20. tatail

Posts: 261; Member since: Jan 08, 2010

I can assure you that 7 of the who are my contacts and family are absolutely fine and very happy about the decision. As for the remaining 13, yeah they can survive it as well.

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

No big loss..for t no...

26. networkdood

Posts: 6330; Member since: Mar 31, 2010

t no? and T MO!!

15. verty

Posts: 132; Member since: May 07, 2012

Nice move John Chen. Legere is a halfass nitwit. How can you do that to a partner. Truth be told I hate that iPhone and I still do not know why or how people are 'crazy' enough to zombie over it. My Z30 is a much better phone I tell you. Does all iPhone does and so much more. better batterylife, bigger screen. More fun to use. Less restrictions. Imagine my horror when I realized I could not attach to a mail..... If at all people should dump itoy for realphone. I did. Traded my itoy5 for realphone Z30 and I am so so pleased. Now I ain't never gonna touch that stuff no more. Overpriced greedy fruitpiece makers.

17. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Some trolls detected. But, I guess that's the norm on a BlackBerry article here at phonearena. Trolls have nothing better to do than troll... Now, I don't know where this is going to lead, but after giving it much thought I have to say that I'm not too surprised by these events. T-Mobile took shots at BlackBerry and BlackBerry returned fire. JL is an immature jerk. I doubt that BlackBerry pulling out from T-Mobiles camp will have a huge impact on BlackBerry sales. Miniscule at best. JC is doing what's in BlackBerry's best interest, especially if they are not getting the proper support, if any, from T-Mobile. In the big scheme of things, if BlackBerry were to pull it's products from all the other US carriers, it wouldn't have a huge impact on BlackBerry. Those who still wish to purchase a BlackBerry device would still be able to do so from BlackBerry's own website, Crackberry, or any other number of BlackBerry dedicated websites. They would also be able to purchase them from sites like gsmnation, newegg, etc. What BlackBerry needs to make sure of going forward is that users still on T-Mobiles network get the BEST SUPPORT possible from BlackBerry. They also need to push any updates to these users themselves. While it's sad to see any manufacturer pull out from any carrier, I can't say that I blame JC for pulling his camp out of there. It's not like they were getting "Grade A" support from T-Mobile, anyway. Keep fighting the good fight, BlackBerry. There are many of us that are still on your side.

21. npaladin2000

Posts: 165; Member since: Nov 06, 2011

Likewise I doubt that BlackBerry pulling out of T-Mobile will have a huge impact on T-Mobile's sales. That's just not the target market they're courting, and it's doubtful they even want them at all. Legere's looking for the younger "hip" demographic or whatever, not the stereotypical suit-wearing berry user. It's mostly image, but image counts. If I were T-Mobile I would frankly consider discontinuing BES and BIS services and ditching the overhead it incurs.

29. networkdood

Posts: 6330; Member since: Mar 31, 2010

Blackberry is dying out - there is just no room for them in the marketplace as all other devices can do what a Blackberry does and so much more - the company was not lead by someone who had vision...

19. cncrim

Posts: 1588; Member since: Aug 15, 2011

Can it get any worse for BB? Tmobile won't hurt by it.

22. apiskula

Posts: 578; Member since: Jan 25, 2013

TMobile made a great decision to do this. Blackberry is no longer the go to device for consumers and I am sure the other carriers will follow soon. Carriers do not need to carry dead weight in the store when other products can be used to replace Blackberry. I think this is a great business move and others will follow soon as there is no value in Blackberry anymore.

27. networkdood

Posts: 6330; Member since: Mar 31, 2010

I never liked Blackberry devices - I used to take troubleshooting calls from their customers and most of them had no clue how to use the device - number one issue was PIN retrieval - which was easy, I thought - next big issue was emails not working and most of the time it was Blackberry's fault. T Mobile is missing nothing here...

23. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Blackberry customers on T-Mobile remind me of the background extras on Lost. They're on the island, but they're not essential to the plot.

28. networkdood

Posts: 6330; Member since: Mar 31, 2010

OHHHHHHHH YEAAAAH - great analogy - and, very true, wowsers

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