T-Mobile introduces Smartphone Equality; all customers can now snag the best smartphone offers

In its continuing effort to reshape the wireless industry, T-Mobile has introduced Smartphone Equality. Now, all of the carrier's customers can take advantage of the same smartphone offers. T-Mobile subscribers with a lower credit score can qualify for the same deal as those with gilded-edged credit. Instead of using credit scores to qualify customers, T-Mobile is looking at on-time payments.

Customers can now qualify by making 12 consecutive on-time payments. T-Mobile subscribers who do this can take advantage of the best offers that the carrier has on new handsets, including paying $0 down with no interest and credit checks. Customers who have been paying on-time will immediately qualify for Smartphone Equality once it starts on January 25th.


According to T-Mobile, 63% of Americans have less than perfect credit scores, and half can't qualify for the best deals for equipment from the carriers. And while another Un-carrier solution to a pain point has been made, T-Mobile parent Deutsche Telekom indicated that the carrier's current strategy cannot continue, considering that it is costing $4 billion to $5 billion each year for the carrier to keep up.

source: T-Mobile