Stats show that the Apple iPhone 5c is driving buyers to the Apple iPhone 5s

While you might think to yourself during a moment of solitude, that the Apple iPhone 5c is a total sales failure, the truth is that the revamped Apple iPhone 5 is actually doing its job. According to stats from Consumer Intelligence Research Partners, derived from a survey of 500 Apple device buyers, the Apple iPhone 5s made up 59% of the iPhone market in the fourth quarter of last year. That was above the 50% that the then flagship Apple iPhone 5 owned during the same time period in the previous year.

At the same time, the midrange Apple iPhone 5c commanded 27% of the iPhone market in Q4 of 2013. That was lower than the 32% owned by the then midrange Apple iPhone 4s during the same time period in 2012. The reasoning seems convoluted, but the thought here is that the iPhone 5c did a better job in migrating iPhone buyers to the higher priced iPhone 5s. And buyers seem willing to spend the extra money to buy the iPhone 5s variants with more storage capacity.

"The design update worked for Apple, since the would-be mid-priced [iPhone] 5 customers seem to have migrated to the higher priced flagship 5s. The jury is out on how successful the 5c was in attracting new customers, but we do know that Apple increased the average selling price of iPhones overall."-Josh Lowitz, CIRP

CIRP analyst Josh Lowitz pointed out that since the average price of iPhones purchased in 2013 rose, Apple's strategy worked. And when asked a hypothetical question about what would have happened had Apple kept the iPhone 5 as its midrange model Lowitz concludes that it would have outsold the iPhone 5c since midrange legacy Apple iPhones have historically sold well. All in all, the stats all seem to have the same conclusion, which is that the Apple iPhone 5c has forced buyers to move up to the Apple iPhone 5s.

source: re/code via BGR

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16 Comments

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posted on 15 Jan 2014, 02:43 3

1. kryme (Posts: 382; Member since: 24 Oct 2013)

this was the whole purpose of the 5c

posted on 15 Jan 2014, 05:26 2

7. Finalflash (Posts: 3491; Member since: 23 Jul 2013)

Everyone knew it, only the hardcore Apple fans and those on Apple's payrolls called it anything but. Apple fans will usually make any excuse to justify getting shafted for some reason, but oh well, to each their own, some people like it that way.

posted on 15 Jan 2014, 15:32

13. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

No that was an afterthought of how to cover up 5C failure.

posted on 15 Jan 2014, 02:48 4

2. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)

Like I preditcted, the 5C was a marketing tool to skip the actual 2nd iPhone for the actual flagship.

posted on 15 Jan 2014, 03:02

3. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

The blue iPhone 5c looks ugly.

posted on 15 Jan 2014, 04:58 2

5. __0__ (banned) (Posts: 242; Member since: 07 Jan 2014)

Disagree , love the looks of the 5C more than the 5.
You get a bigger battery and better front can too. Plastic is more durable. Don't know why people is hating

posted on 15 Jan 2014, 05:24 3

6. Finalflash (Posts: 3491; Member since: 23 Jul 2013)

Because you don't get better battery, you don't get better front "can", whatever that is, you don't get better anything with the 5c. That is why people is hating.

posted on 16 Jan 2014, 03:20

16. __0__ (banned) (Posts: 242; Member since: 07 Jan 2014)

Camera *

posted on 15 Jan 2014, 21:03

15. JunBringer (Posts: 137; Member since: 01 Oct 2012)

I like the looks of the C as well, though i'd want the top of the line BS that comes with the S. Guess I need to buy both!

posted on 15 Jan 2014, 03:29 1

4. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Completely, totally called it. I saw through Apple's strategy the minute it came out that the 5c was going to replace the 5.

posted on 15 Jan 2014, 05:37 2

8. darkkjedii (Posts: 24444; Member since: 05 Feb 2011)

Rock on apple, both of those devices are excellent.

posted on 15 Jan 2014, 05:57 2

9. TylerGrunter (Posts: 1543; Member since: 16 Feb 2012)

Come on guys, the move was even in a article from gsmarena and it was pretty clear what Apple wanted: if you want a cheap iphone, then we give you one that LOOKs really cheap, so people know that you don't have the money to buy the good one. Pretty convincing for the average apple wannabies that only want to show off their phone.
http://blog.gsmarena.com/the-story-behind-iphone-5c-or-how-apple-turned-its-back-on-its-customers/

posted on 15 Jan 2014, 06:23 3

10. darkkjedii (Posts: 24444; Member since: 05 Feb 2011)

I thought people buy them to talk, text, email, take pics/vids, game, social network, bank, stay organized, surf the web, etc. Thanx for clearing that up, we just wanna show off our iPhones...gotcha! I gave you a green thumb, since it's obvious that's what you were after. +1