Stats show that the Apple iPhone 5c is driving buyers to the Apple iPhone 5s

posted by Alan F.

Jan 15, 2014, 2:25 AM

Stats show that the Apple iPhone 5c is driving buyers to the Apple iPhone 5s

While you might think to yourself during a moment of solitude, that the Apple iPhone 5c is a total sales failure, the truth is that the revamped Apple iPhone 5 is actually doing its job. According to stats from Consumer Intelligence Research Partners, derived from a survey of 500 Apple device buyers, the Apple iPhone 5s made up 59% of the iPhone market in the fourth quarter of last year. That was above the 50% that the then flagship Apple iPhone 5 owned during the same time period in the previous year.

At the same time, the midrange Apple iPhone 5c commanded 27% of the iPhone market in Q4 of 2013. That was lower than the 32% owned by the then midrange Apple iPhone 4s during the same time period in 2012. The reasoning seems convoluted, but the thought here is that the iPhone 5c did a better job in migrating iPhone buyers to the higher priced iPhone 5s. And buyers seem willing to spend the extra money to buy the iPhone 5s variants with more storage capacity.

"The design update worked for Apple, since the would-be mid-priced [iPhone] 5 customers seem to have migrated to the higher priced flagship 5s. The jury is out on how successful the 5c was in attracting new customers, but we do know that Apple increased the average selling price of iPhones overall."-Josh Lowitz, CIRP

CIRP analyst Josh Lowitz pointed out that since the average price of iPhones purchased in 2013 rose, Apple's strategy worked. And when asked a hypothetical question about what would have happened had Apple kept the iPhone 5 as its midrange model Lowitz concludes that it would have outsold the iPhone 5c since midrange legacy Apple iPhones have historically sold well. All in all, the stats all seem to have the same conclusion, which is that the Apple iPhone 5c has forced buyers to move up to the Apple iPhone 5s.

source: re/code via BGR

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16 Comments

12. Kishin

Posts: 706; Member since: May 30, 2013

I am still using my iPhone 5.

posted on Jan 15, 2014, 9:19 AM 1

14. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

Great device

posted on Jan 15, 2014, 5:24 PM 1

11. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Great marketing and selling overpriced iCraps tricks.

posted on Jan 15, 2014, 7:14 AM 3

9. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Come on guys, the move was even in a article from gsmarena and it was pretty clear what Apple wanted: if you want a cheap iphone, then we give you one that LOOKs really cheap, so people know that you don't have the money to buy the good one. Pretty convincing for the average apple wannabies that only want to show off their phone.http://blog.gsmarena.com/the-story-behind-iphone-5c-or-how-apple-turned-its-back-on-its-customers/

posted on Jan 15, 2014, 5:57 AM 2

10. darkkjedii

I thought people buy them to talk, text, email, take pics/vids, game, social network, bank, stay organized, surf the web, etc. Thanx for clearing that up, we just wanna show off our iPhones...gotcha! I gave you a green thumb, since it's obvious that's what you were after. +1

posted on Jan 15, 2014, 6:23 AM 3

8. darkkjedii

Rock on apple, both of those devices are excellent.

posted on Jan 15, 2014, 5:37 AM 2

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Completely, totally called it. I saw through Apple's strategy the minute it came out that the 5c was going to replace the 5.

posted on Jan 15, 2014, 3:29 AM 1

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

The blue iPhone 5c looks ugly.

posted on Jan 15, 2014, 3:02 AM 0

5. 0

Posts: 242; Member since: Jan 07, 2014

Disagree , love the looks of the 5C more than the 5. You get a bigger battery and better front can too. Plastic is more durable. Don't know why people is hating

posted on Jan 15, 2014, 4:58 AM 2

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Because you don't get better battery, you don't get better front "can", whatever that is, you don't get better anything with the 5c. That is why people is hating.

posted on Jan 15, 2014, 5:24 AM 3

16. 0

Camera *

posted on Jan 16, 2014, 3:20 AM 0

15. JunBringer

Posts: 138; Member since: Oct 01, 2012

I like the looks of the C as well, though i'd want the top of the line BS that comes with the S. Guess I need to buy both!

posted on Jan 15, 2014, 9:03 PM 0

2. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Like I preditcted, the 5C was a marketing tool to skip the actual 2nd iPhone for the actual flagship.

posted on Jan 15, 2014, 2:48 AM 4

1. kryme

Posts: 470; Member since: Oct 24, 2013

this was the whole purpose of the 5c

posted on Jan 15, 2014, 2:43 AM 3

7. Finalflash

Everyone knew it, only the hardcore Apple fans and those on Apple's payrolls called it anything but. Apple fans will usually make any excuse to justify getting shafted for some reason, but oh well, to each their own, some people like it that way.