Sony's Xperia brand image 'just as good as the iPhone', according to Japan's largest carrier

Sony's Xperia brand image 'just as good as the iPhone', according to Japan's largest carrier
To win against the iPhone, we have to offer a model which is generally easy to use. Sony’s brand and Xperia’s image are just as good as the iPhone.” 

If the above statement by NTT DoCoMo CFO Kazuto Tsubouchi left you pondering, we remind you that Japan's largest carrier has been consistently unable to reach a deal with Apple and the iPhone is no where to be found on its line up. Reason for the stalemate is that DoCoMo, in a typical carrier fashion, is bent on loading its proprietary bloatware, and if that isn't enough to force Cupertino out of the room, it also insists that its logo be emblazoned on the back of iPhones sold on its network. What's more, DoCoMo's unrelenting stance may also have something to do with its own online store which competes with the iTunes and Google Play stores. Since the situation is unlikely to improve any time soon, the carrier has been largely dependent on Android devices to drive its sales.

Once such device is the Sony Xperia A which saw its launch in May, and has since seen some great action, according to Tsubouchi. Recognized as the Xperia ZR internationally, the 4.6-incher has been doing so well it sold in at over 1.2 million during the period ending August 4, with 2 million devices expected to be sold by September. Moreover, the Xperia A has actually been outperforming Samsung's Galaxy S4 nearly two to one – Sammy sold 'just' 630,000 of its flagship devices on the network.

These figures, according to Bloomberg Japan, mean that the carrier will be placing more orders with Sony in the months to come.

But despite the success of the Xperia A in Japan (where it has the home field advantage), the western variant, the Xperia ZR, has seen limited availability internationally. And while this may seem odd, it's very likely that the phone is a local phenomenon, to an extent because it's obviously being pushed hard by DoCoMo.

source: Bloomberg Japan via XPERIA Blog

Related phones

Xperia ZR
  • Display 4.5" 720 x 1280 pixels
  • Camera 13.1 MP / 0.3 MP VGA front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 8 GB + microSDHC
  • Battery 2300 mAh(13h 3G talk time)

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66 Comments

1. TwentyWendy

Posts: 65; Member since: Aug 12, 2013

Xperia brand is as good as iPhone? Too bad it's not as good as Galaxies :)

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Too bad Galaxies don't have beautiful designs and premium materials like on the Xperias.

41. omar300

Posts: 210; Member since: Jun 24, 2012

TwentyWendy, want to buy us drink from that pay cheaque you got from samsung? ;)

45. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Let TwentyWendy show the cheque from Samsung, and you show the cheque from Sony. Works both ways..

4. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Joke of the year you made it...

6. Omarc07

Posts: 574; Member since: Nov 12, 2012

Ill take an xperia phone anyday over a galaxy s4

9. TwentyWendy

Posts: 65; Member since: Aug 12, 2013

Care to elaborate the reason?

13. Omarc07

Posts: 574; Member since: Nov 12, 2012

Hmm lets see I had 2 galaxies s4s hated the cheap plastic design but watevs decided to still keep em and try em out they both had the same problems they overheated got so hot couldn't even keep in my pocket. Returned them got an xperia Z and an an htc one so far so happy both feel better no cheap plastic and they dont overheat.

15. TwentyWendy

Posts: 65; Member since: Aug 12, 2013

I don't buy this reason, sound unrealistic...

17. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Lmao! Wendy is gonna cry. lol

19. Omarc07

Posts: 574; Member since: Nov 12, 2012

Well honestly I dnt care what u think btw its a true story.

21. TwentyWendy

Posts: 65; Member since: Aug 12, 2013

What makes you buy 2 gs4s in the 1st place? Fake fake fake...

34. Omarc07

Posts: 574; Member since: Nov 12, 2012

Your dumb and I bought 2 because one was for my girlfriend I didnt put that on my firSt comment because I didnt think It was necessary but now that u insist well yes one was for me the other for my girlfriend.

20. Lawliet

Posts: 160; Member since: Jul 02, 2012

for you, because you're a samsung fanboy, you will deny anything that defies your samsung.

64. tonygoz

Posts: 11; Member since: Dec 29, 2011

who cares how it sounds to you or even if u buy it.... it is what it is... GET OVER IT.

39. jacko1977

Posts: 428; Member since: Feb 11, 2012

overheat must be just u then i got the s600 and octa versions and they get very warm but never overheat

40. jacko1977

Posts: 428; Member since: Feb 11, 2012

i had htc one and xperia z htc one - hated blinkfeed and screen was alittle smaller then i liked used to 5" xperia z - nice body but didnt like the sh*ty screen

57. GeekMovement unregistered

Funny, the HTC One that I bought overheated a ton more than my returned Galaxy S4.

10. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

Lol! You must be jealous. Galaxy is a stupid name for mobiles.

46. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Says "Lyngdoh". LOL Are you chinese??

61. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

Keep guessing..

23. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

samsung dilute the quality of their galaxy line with too many unnecessary phones and similar soap bar designs. they shoul have kept their galaxy line limited to Galaxy S series, Note series, and S mini series and offered slightly premium design/materials. even if you pick up a low end xperia, it oozes premium-ness. same cannot be said about samsung phones.

43. nnjerzy

Posts: 126; Member since: Jun 19, 2013

There really isnt anything great about the Galaxy line either... its just a fan fav,, doesnt mean its the best either...

60. philansel7

Posts: 27; Member since: Aug 14, 2013

not good as plastic phone :) Behold !!! Galaxies fan boys comments are comming

2. mariosuneo4

Posts: 75; Member since: Aug 07, 2013

in my country yes xperia brand is treated as next to apple i agree...

5. veer.d

Posts: 89; Member since: Jul 12, 2013

keep it up sony u r better than any android manufacturer

7. papss unregistered

Oh boy.. That's typical of a carrier when they don't get what the want.

8. special4u

Posts: 63; Member since: May 22, 2013

in my country, galaxies brand started to fall! and HTC ,xperia are coming up! its a good sign that ppl now started to realized design, quality and experience are more important

11. TwentyWendy

Posts: 65; Member since: Aug 12, 2013

Umm, the galaxy device has better design, better quality and even better experience thanks to touchwiz fyi :)

14. emadshiny

Posts: 1144; Member since: Dec 05, 2012

another joke better design and quality ... thank you for entertaining us!

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