Sony

Sony to cooperate with manufacturers as early as the product planning phase now

posted by Daniel P. / May 24, 2013, 2:04 AM

Sony to cooperate with manufacturers as early as the product planning phase now

The global marketing chief of Sony Mobile, Dennis van Schie, said that the Japanese will go down the food chain, and enter strategic partnerships with the ODMs, the companies that actually produce and assemble Sony's phones and tablets, and cooperate with them earlier, at the R&D and product development stages, so as all innovations happen faster.

It is not clear yet whether this cooperation with original design manufacturers will be only limited to the company's upcoming Firefox OS assault in emerging markets next year, or will it extend to flagship products with Android like the Xperia family.

Dennis van Schie also reiterated that Sony Mobile expects to return to decent profitability in the fiscal year that just started for the company, and will dinish next spring. If the company releases handsets like the rumored Sony i1 cameraphone, and keeps churning great products like the Xperia Tablet Z, it has every shot at profitability a year from now.

source: Digitimes

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4 Comments

1. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

This is the true quietly spectacular company.. haha even though they always ended up with handsets full of compromises, they just keep on revolving without malicious acts on air like other companies out there. No suing suing, tweeting tweeting, paying paying etc haha Correct me if i am wrong Release the Sony i1 :)

posted on May 24, 2013, 2:38 AM 5

2. Rehankhan

Posts: 323; Member since: Oct 24, 2012

because they are so busy on ps4

posted on May 24, 2013, 3:36 AM 2

3. pyradark

Posts: 895; Member since: Jun 10, 2012

also in movie and music. Sony is a gigantic company, they are not just electronics

posted on May 24, 2013, 3:45 AM 12

4. madpiyal

Posts: 108; Member since: Feb 11, 2013

Well that should bring out their new triluminus display in mobile phone in very near future. But I would also like them to come forward with up-to-date hardware in their xperia flagship line-up. I think Xperia brand name has got some traction now and its time to finally compete head to head with Samsung rather than just deliberately give the pole position to Samsung. I like Samsung and I think no other company but Sony can push them in innovation sector(recently making waterproof is catching up to be a norm because of Sony).