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Sony to cooperate with manufacturers as early as the product planning phase now

Posted: , by Daniel P.

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Sony to cooperate with manufacturers as early as the product planning phase now
The global marketing chief of Sony Mobile, Dennis van Schie, said that the Japanese will go down the food chain, and enter strategic partnerships with the ODMs, the companies that actually produce and assemble Sony's phones and tablets, and cooperate with them earlier, at the R&D and product development stages, so as all innovations happen faster.

It is not clear yet whether this cooperation with original design manufacturers will be only limited to the company's upcoming Firefox OS assault in emerging markets next year, or will it extend to flagship products with Android like the Xperia family.  

Dennis van Schie also reiterated that Sony Mobile expects to return to decent profitability in the fiscal year that just started for the company, and will dinish next spring. If the company releases handsets like the rumored Sony i1 cameraphone, and keeps churning great products like the Xperia Tablet Z, it has every shot at profitability a year from now. 

source: Digitimes

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posted on 24 May 2013, 02:38 5

1. SonyFindOneDroidple (Posts: 854; Member since: 11 May 2013)

This is the true quietly spectacular company.. haha even though they always ended up with handsets full of compromises, they just keep on revolving without malicious acts on air like other companies out there. No suing suing, tweeting tweeting, paying paying etc haha
Correct me if i am wrong
Release the Sony i1 :)

posted on 24 May 2013, 03:36 2

2. Rehankhan (Posts: 323; Member since: 24 Oct 2012)

because they are so busy on ps4

posted on 24 May 2013, 03:45 12

3. pyradark (Posts: 882; Member since: 10 Jun 2012)

also in movie and music. Sony is a gigantic company, they are not just electronics

posted on 24 May 2013, 12:50 1

4. madpiyal (Posts: 108; Member since: 11 Feb 2013)

Well that should bring out their new triluminus display in mobile phone in very near future. But I would also like them to come forward with up-to-date hardware in their xperia flagship line-up. I think Xperia brand name has got some traction now and its time to finally compete head to head with Samsung rather than just deliberately give the pole position to Samsung. I like Samsung and I think no other company but Sony can push them in innovation sector(recently making waterproof is catching up to be a norm because of Sony).

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