Sony shipped a record-low number of smartphones in Q1 2019
by Joshua Swingle / Apr 27, 2019, 11:47 AM
The Xperia 10 & 10 Plus; Sony's latest contenders
One year ago, Sony forecasted 10 million smartphone sales for the financial year ending March 2019. Months later, it revised this figure down to 9 million and then to 7 million. This January, another revision dropped it to 6.5 million and bingo! That’s how many smartphones Sony actually shipped (via Xperia Blog) during the 12-month period.
The latest figure is a far cry from the almost 40 million smartphones Sony sold during the 2014 financial year, but things get even worse when broken down by quarter. Between March and June 2018, the company shipped 2 million units, which then declined to just 1.6 million in the months leading up to October. The Xperia XZ3’s launch and the Christmas season did provide a slight boost to Sony’s smartphone business during the final months of 2018, but the company still only shipped 1.8 million units. And during the first three months of this year, with few new releases to boost its business, Sony shipped a record-low 1.1 million units.
These poor results translated into a huge loss of 97 billion yen ($869 million) for the company’s mobile division. Nevertheless, through thousands of layoffs and other measures, Sony hopes to eventually cut its operating expenses by 50%.
Looking to the future, Sony is forecasting smartphone sales of just 5 million units between now and March 2020. Regarding profitability, it’s warned that the mobile business might not become fully profitable until March 2021, although it could happen before this.
Posts: 751; Member since: Feb 16, 2016
I'm expecting this year to be worse with those horrid screen ratios.
posted on Apr 27, 2019, 12:19 PM 5
Posts: 550; Member since: Feb 22, 2019
What if S11, Pixel 5, G9, OP8 and P40 Pro come 21:9.. Will people have same opinion?
posted on Apr 27, 2019, 1:27 PM 4
Posts: 6702; Member since: Feb 10, 2012
Except for the fact that they won't. The same Sony fanboys that laughed at the 18:9 aspect ratio and defended Sony for sticking with 16:9 screens, are the ones now defending their choice for going with an even taller and much weirder aspect ratio. Same goes to when they defended Sony for sticking with 1080, then used 4k resolution as their benchmark when Sony put it in a smartphone, as goes with little ram, small batteries, single camera sensors, etc...
posted on Apr 27, 2019, 4:02 PM 2
Posts: 8; Member since: Sep 05, 2017
Sony had one excellent USP, its "Compact" lineup, maybe not selling like hotcakes but a unique solution for whoever wanted performance in a... compact package. But instead of improving it, fixing too-large bezels or too little memory, they first followed the "remove Jack" trend, then gave up and filled the lineup... and the replacement for Sony Compacts will be a S10e !
posted on Apr 27, 2019, 12:52 PM 2
Posts: 502; Member since: Dec 30, 2014
Just like HTC, they don't listen to their fanbase. Sorry not sorry.
posted on Apr 27, 2019, 12:55 PM 5
Posts: 1070; Member since: Jan 17, 2014
Sad to see the loss of diversity in the Android space with the likely end of Sony mobiles soon upon us... I hope that others will try to fill in the gaps, like Nokia, Motorola, and others. Sony had already switched to Foxconn for manufacturing, so there is no where left to go for them to cut costs as long as they keep building their units in such small quantities. Perhaps they could do what Nokia and BlackBerry have done, and license out their name to somebody else who can design and build on a small scale cheaply; TCL and HMD are doing alright, are they not? There needs to be another company to enter the name-licensing fray... perhaps both Sony and HTC could to be saved and revived, if possible! Turn the hardware design and manufacturing over to China, India, and Vietnam, in any case: the western world needs to stick to software design and marketing.
posted on Apr 27, 2019, 1:19 PM 3
Posts: 550; Member since: Feb 22, 2019
https://sumahoinfo.com/post-32003 According to this, the Super Amoled of 1 has 120Hz.
posted on Apr 27, 2019, 1:36 PM 1
Posts: 285; Member since: Sep 19, 2013
I want LG, HTC, and Sony to succeed, but they keep on misstepping. And they don't have the luxury to get by on mistakes like they did before because their Chinese competitors are seen as legitimate opponents these days.
posted on Apr 27, 2019, 7:59 PM 2
Posts: 151; Member since: Aug 22, 2017
My first two Android phones were Sony. It's a tough cutting edge market to be in. You've got to give an active reason to buy your phone. It can't just be fairly good. If you can't offer something that beats Samsung in any way, then there's no point.
posted on Apr 28, 2019, 4:44 AM 1
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