Sony shipped a record-low number of smartphones in Q1 2019

Sony shipped a record-low number of smartphones in Q1 2019
The Xperia 10 & 10 Plus; Sony's latest contenders

One year ago, Sony forecasted 10 million smartphone sales for the financial year ending March 2019. Months later, it revised this figure down to 9 million and then to 7 million. This January, another revision dropped it to 6.5 million and bingo! That’s how many smartphones Sony actually shipped (via Xperia Blog) during the 12-month period.

The latest figure is a far cry from the almost 40 million smartphones Sony sold during the 2014 financial year, but things get even worse when broken down by quarter. Between March and June 2018, the company shipped 2 million units, which then declined to just 1.6 million in the months leading up to October. The Xperia XZ3’s launch and the Christmas season did provide a slight boost to Sony’s smartphone business during the final months of 2018, but the company still only shipped 1.8 million units. And during the first three months of this year, with few new releases to boost its business, Sony shipped a record-low 1.1 million units.

These poor results translated into a huge loss of 97 billion yen ($869 million) for the company’s mobile division. Nevertheless, through thousands of layoffs and other measures, Sony hopes to eventually cut its operating expenses by 50%.

Looking to the future, Sony is forecasting smartphone sales of just 5 million units between now and March 2020. Regarding profitability, it’s warned that the mobile business might not become fully profitable until March 2021, although it could happen before this.

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35 Comments

1. Phonehex

Posts: 751; Member since: Feb 16, 2016

I'm expecting this year to be worse with those horrid screen ratios.

7. User123456789

Posts: 550; Member since: Feb 22, 2019

What if S11, Pixel 5, G9, OP8 and P40 Pro come 21:9.. Will people have same opinion?

14. maherk

Posts: 6702; Member since: Feb 10, 2012

Except for the fact that they won't. The same Sony fanboys that laughed at the 18:9 aspect ratio and defended Sony for sticking with 16:9 screens, are the ones now defending their choice for going with an even taller and much weirder aspect ratio. Same goes to when they defended Sony for sticking with 1080, then used 4k resolution as their benchmark when Sony put it in a smartphone, as goes with little ram, small batteries, single camera sensors, etc...

19. Djz89

Posts: 437; Member since: Aug 25, 2014

Tbh, i wish they stayed at 1080p, but the ratio i am a little suspicious of, bit will give it a try, at least it's something new

22. Nevita

Posts: 39; Member since: Sep 01, 2018

18:9 it is not a standard where there is a lot of content, most of it goes from 16: 9 or directly to 21: 9

16. anglosaxonengland

Posts: 64; Member since: Sep 11, 2013

It probably won't

26. emjoigently

Posts: 151; Member since: Aug 22, 2017

21:9 makes the phone look a bit odd, so maybe you'll pick it up in your carriers store. Maybe that will sell a few. But it's not all that useful.

30. Plutonium239

Posts: 1154; Member since: Mar 17, 2015

I've never seen one in an AT&T store. They don't seem to be carried by AT&T and that is likely part of the problem. I don't buy phones without subsidies from my carrier.

32. kanagadeepan

Posts: 1219; Member since: Jan 24, 2012

At least they will not bring phones with giant fore-head...

35. pp3k3jamail

Posts: 34; Member since: Dec 31, 2013

Yeah those raitos are dumb I don't know what they were thinking.

2. shield

Posts: 814; Member since: Sep 12, 2015

Rly low sale, Sony sorry but R.I.P in smartphone world.

3. PEGJG

Posts: 8; Member since: Sep 05, 2017

Sony had one excellent USP, its "Compact" lineup, maybe not selling like hotcakes but a unique solution for whoever wanted performance in a... compact package. But instead of improving it, fixing too-large bezels or too little memory, they first followed the "remove Jack" trend, then gave up and filled the lineup... and the replacement for Sony Compacts will be a S10e !

28. inFla

Posts: 55; Member since: Aug 17, 2018

Not a S10e, a Pixel is a better replacement. Anything but a Samsung.

4. ijuanp03

Posts: 502; Member since: Dec 30, 2014

Just like HTC, they don't listen to their fanbase. Sorry not sorry.

8. User123456789

Posts: 550; Member since: Feb 22, 2019

Because part of them want them to copy only. Like chinese bramds copy all wrong things Apple do.

5. Plutonium239

Posts: 1154; Member since: Mar 17, 2015

I would have bought a Sony instead of my galaxy s8+ if AT&T carried them when I switched from windows phone to android

6. domfonusr

Posts: 1070; Member since: Jan 17, 2014

Sad to see the loss of diversity in the Android space with the likely end of Sony mobiles soon upon us... I hope that others will try to fill in the gaps, like Nokia, Motorola, and others. Sony had already switched to Foxconn for manufacturing, so there is no where left to go for them to cut costs as long as they keep building their units in such small quantities. Perhaps they could do what Nokia and BlackBerry have done, and license out their name to somebody else who can design and build on a small scale cheaply; TCL and HMD are doing alright, are they not? There needs to be another company to enter the name-licensing fray... perhaps both Sony and HTC could to be saved and revived, if possible! Turn the hardware design and manufacturing over to China, India, and Vietnam, in any case: the western world needs to stick to software design and marketing.

21. Whitedot

Posts: 719; Member since: Sep 26, 2017

Quite possible scenario. Look what happened to Vaio laptops.

9. User123456789

Posts: 550; Member since: Feb 22, 2019

https://sumahoinfo.com/post-32003 According to this, the Super Amoled of 1 has 120Hz.

23. Nevita

Posts: 39; Member since: Sep 01, 2018

Yes, the official page of Hong Kong says that too.

10. Vokilam

Posts: 1087; Member since: Mar 15, 2018

Never though of Sony the be a record breaking company - but there it is - congrats to Sony!

11. MartyLK

Posts: 16; Member since: Oct 08, 2016

Doesn't surprise me. It requires a supreme effort these days to succeed in smartphones. Half-as­sery just won't cut it.

12. technut

Posts: 128; Member since: Aug 03, 2012

Lack of carrier compatibility and far out product launch dates don't help.

13. frankg

Posts: 173; Member since: May 14, 2014

Sony and HTC like bezels, consumer do not.

15. iloveapps

Posts: 521; Member since: Mar 21, 2019

Another android phone maker be gone.

17. SyCo87

Posts: 285; Member since: Sep 19, 2013

I want LG, HTC, and Sony to succeed, but they keep on misstepping. And they don't have the luxury to get by on mistakes like they did before because their Chinese competitors are seen as legitimate opponents these days.

20. Vogue1985

Posts: 383; Member since: Jan 24, 2017

I feel LG has some hop. HTC is reallying falling as they are purely a mobile company whereas LG and Sony have other divisions

18. Jason2k13

Posts: 1447; Member since: Mar 28, 2013

So sad to see HTC and Sony going down, and the tall ratio of the xperia 1 is already DOA.

24. Nevita

Posts: 39; Member since: Sep 01, 2018

At this point the Xperia 1 will only be sold to the professional market, the average consumer will not buy it because it will be expensive and will never take advantage of it.

25. emjoigently

Posts: 151; Member since: Aug 22, 2017

My first two Android phones were Sony. It's a tough cutting edge market to be in. You've got to give an active reason to buy your phone. It can't just be fairly good. If you can't offer something that beats Samsung in any way, then there's no point.

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