Sony sells 8.7 million smartphones last quarter, forecasts yearly profit


Sony posted a net loss of around $115 million for the previous quarter due to stalling TV demand, but it is still magnitudes less than what was reported for the same period the year before, plus Sony forecasts a decent profit for 2013, so things seem to be on the mend.

The Japanese sold 8.7 million smartphones in the quarter, keeping its place int he top 5 makers. Sony's CEO Kaz Hirai will have a pivotal year ahead of him, as he finishes the restructuring of the company and streamlining operations, and trying to introduce new products under the One Sony umbrella that communicate seamlessly with each other.

In the smartphone and tablet part of the strategy it already has winners with the Xperia Z and Tablet Z that are sure to score mega sales given the looks and specs, and with the rumored Togari flagship for the second half of the year, it might keep biting chunks of Samsung's formidable market share in the universe occupied by little green robots.

source: Sony (PDF)

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78 Comments

1. emadshiny

Posts: 1144; Member since: Dec 05, 2012

good progress Sony, keep it up.

68. abhishek48

Posts: 164; Member since: Feb 19, 2012

A loss over all is good lol

73. Dacha

Posts: 12; Member since: Oct 29, 2012

It is not a loss. Sony made a profit of about $ 550 million.

2. _Bone_

Posts: 2155; Member since: Oct 29, 2012

I want my short battery life TFT screen Xperia Z already as I can't wait to play with my $800 gadget in the bathtub, which is very cool.

9. Mittal

Posts: 494; Member since: Dec 14, 2011

but the design is good :D

12. emadshiny

Posts: 1144; Member since: Dec 05, 2012

how do you know about the battery life??

18. _Bone_

Posts: 2155; Member since: Oct 29, 2012

This review claims 4-4,5 hours of intensive usage, based on the release 4.1.2 SW and obviously the release HW. They say both the screen and the HW eats huge amount of juice, and energy saving mode only usable when it doesn't eat up too much energy anyway.http://mobilarena.hu/teszt/sony_xperia_z/uzemido_osszegzes.html The biggest issue this year will be battery life. After the Note II and MAXX HD reached impressive results, we're going back to the daily worry. The S4 Pro @ 5"FHD would require at least 3000mAh for comfortable daily usage where the A15s may need even more, there's so much software tweaks can do. Rumors say Samsung is struggling even with the energy-friendly SAMOLED & Exynos Octa on board. To be honest, no CPU clock speed should come over 1,2GHz, a little amount of extra performance comes with huge energy sacrifice, and these newer products push toward 2GHz which is serious overkill. A15 architecture handles absolutely everything lag free even at 1,2GHz. People will be underclocking like crazy this year.

20. emadshiny

Posts: 1144; Member since: Dec 05, 2012

please leave a source in English. i could understand nothing.

23. _Bone_

Posts: 2155; Member since: Oct 29, 2012

I'm the source in English. It's a trustworthy site (why they get early review units), just translated their battery impressions.

45. wendygarett unregistered

Funny the final device has not released... I assume that's a prototype :)

52. _Bone_

Posts: 2155; Member since: Oct 29, 2012

It's funny now, but you won't find as much joy in it when you'll go charging it twice a day.

53. wendygarett unregistered

Then go get your oppo device dude lol

57. _Bone_

Posts: 2155; Member since: Oct 29, 2012

I might, better screen, battery life and price point, but better yet is waiting for something like an A15 Nexus 5. Good luck hoping that ignoring issues with a device will magically make them go away lol.

61. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

What does your comment have to do with his prototype assumption...?

67. abhishek48

Posts: 164; Member since: Feb 19, 2012

Use google chrome to translate in english

55. jroc74

Posts: 6023; Member since: Dec 30, 2010

"To be honest, no CPU clock speed should come over 1,2GHz, a little amount of extra performance comes with huge energy sacrifice, and these newer products push toward 2GHz which is serious overkill." I kinda agree with this. I have a phone running at 1.2....and it was no difference running it at 1. I have yet to have a phone running at 2Ghz. I would want it lower just for better battery life. I have another phone running at 1.5....and the person using it compains about battery life daily. If I keep it I will finally root it and underclock it to see if it helps. I said kinda agree because it depends on what ppl use their phones for. If it has a laptop dock like some Moto phones....thats different. Or using a Citrix type software, remote desktop......you might need the extra power. Might...

64. Aaron_R96 unregistered

Chances are your average everyday consumer is not gonna use it for 'intensive usage' and what does your source state that intensive usage is, constant gaming, video? In which case 4.5h intensive usage is impressive, and with non-intensive usage your looking at about 20ish hours of battery life, which, is more than a hell of a lot of phones out there currently.. You're argument is void. Also on a side note, the 'octa' chip is overhyped, all it is is 2 quad core chips, one A15 and one A7 which can only be exclusively used and clocked the same, 8 cores won't necessarily speed things up i'm afraid, it's just for marketing purposes..

3. thelegend6657 unregistered

The question is , will Sony overtake Samsung in the mobile space ? I mean Sony handsets are just as good if not better than sammys

5. pankajgupta

Posts: 59; Member since: Aug 09, 2012

Sony May or may not overtake Samsung in numbers but in Quality and Performance Sony is way ahead of Samsung. Samsung is no where near Sony Experience in smartphones in build quality as well as looks and feel.

21. Mittal

Posts: 494; Member since: Dec 14, 2011

I generally like SONY designs, and their interface is also quite polished compared to other droids But software wise Sammy fones r quite well optimised And starting the Nature UX, even the look and feel on Samsung has become great So i would not say that Sammy fones are 'nowhere near' the Sony experience

71. oister85

Posts: 508; Member since: Apr 27, 2012

Tell me pankajgupta what sony device you owned.

76. pankajgupta

Posts: 59; Member since: Aug 09, 2012

I own Xperia Pro and have extensively used Xperia S, Xperia Miro, Xperia U, Xperia P. Samsung's i have used lower end Galaxy Y, Galaxy Fit, and also Galaxy S, Galaxy S2, Galaxy Note, Galaxy S3.

78. oister85

Posts: 508; Member since: Apr 27, 2012

Yes sony is really good at design, hardware, but thier need to work in the software part. I have the sony tablet s, xperia tablet s walkman z those three products are well built but in the software part are bad. Sony needs to step up if they want to compete with samsung.

7. emadshiny

Posts: 1144; Member since: Dec 05, 2012

its just a year that Sony is independent in mobile production, but i think it is doing a pretty good job. they can make lots of problems for Sammy and IPhone.

26. Mittal

Posts: 494; Member since: Dec 14, 2011

I think the correct objective right now would be to become the default choice after Samsung There is a section of users who swear by the SONY experience. Sony needs to expand that section and place itself in a position where people think of SONY as the default choice if they are not interested in ..lets say the GS4 or Note 3 (im talking of the larger consumer base here) Sony first needs to distance itself enough from HTC (I love HTC), Moto and LG

22. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

Just release the Z , ZL like now and sony will win... Samsung GS4 is round the corner...BEWARE

27. nikenturd unregistered

SONY is soo yesterday....they think they can still sell well by commanding a high price to their products....you had a good run Sony

30. wendygarett unregistered

Umm the Xperia s still popular and eye catching too you know...

49. Mittal

Posts: 494; Member since: Dec 14, 2011

i personally hated the NXT designs. Xperia T and Z have been steps in good direction

35. n4n0Br4in

Posts: 10; Member since: Feb 06, 2013

SONY is not yesterday. Their products is quality and can compete with the top. But, I agree with you, the price is sometimes too high...

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