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The "One Sony" strategy unveiled, CEO Kaz Hirai vows to make Sony a leading player in mobile

Posted: , by Daniel P.

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Sony's new and energetic CEO Kazuo Hirai today shed some light on the upcoming "One Sony" strategy he was mulling since he stepped into the position, and also confirmed the rumor there will be 10, 000 jobs out of Sony, accounting for about 6% of the global workforce. These will include layoffs, as well as businesses that Sony intends to spin off.

We are most interested in how this strategy will affect the company's smartphones and tablets, so we were delighted to hear Kaz Hirai vouching to make Sony a leading player in mobile again

After the split with Ericsson late last year, Sony quickly outed a new and compelling Xperia portfolio, so we are confident the best, like the Hayabusa handset, is yet to come from it this year. "Smartphones will become the hub device", said Mr Hirai, and we couldn't agree more.

He also commented that the PlayStation network will be expanded online to include all Sony devices, merging the three delivery platform that are active now. 

"Sony has always been an entrepreneurial company. That spirit has not changed... Sony will change", was Kazuo Hirai's promise to investors and tech journalists at the press conference today, and that's great to hear, since Sony has a lot to offer.

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posted on 12 Apr 2012, 06:19 6

1. ivanprskalo (Posts: 123; Member since: 09 Dec 2010)

Now let's see how that work, let us see something real, something that can be held in hand...

posted on 12 Apr 2012, 07:22 2

2. lubba (Posts: 1313; Member since: 17 Jan 2011)

...something that's not Android. Android is not Sony and Android is not its savior either. Better start from the ground up Sony while there's time.

posted on 12 Apr 2012, 07:43 4

3. JeffdaBeat (unregistered)

Sony is one company that I want to see back in the game. I really want to see them make a foot print in the mobile market. I remember how amazed I was when I first saw the Sony VAIO when it first debuted. I knew (maybe ignorantly) that Sony was on a different level than other manufacturers at the time. I hope they start cleaning out divisions they don't need...maybe make fewer models of their flat screens...and drive their money a bit more directly. Cannot wait to see what happens.

Also...I think it would be cool to see the brains at Sony create an operating system. It will never happen since creating a whole new platform is a costly undertaking. But man, I think it'd be interesting. I just hope they embrace both Android and WP8...hell, maybe WebOS will come out of the grave.

posted on 12 Apr 2012, 09:09 1

4. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

Built-in Tv Playstation

posted on 12 Apr 2012, 10:30 1

5. spiderpig2894 (Posts: 597; Member since: 10 Jan 2012)

I hope their new strategy will bring them to success as their new CEO has made PlayStation successful!

posted on 12 Apr 2012, 12:18 3

6. Jyakotu (Posts: 854; Member since: 12 Dec 2008)

I am a HUGE Sony supporter, mainly because of Walkman and PlayStation. I even had an old Sony Ericsson flip phone with AT&T back in the day. My current laptop is a Sony VAIO. I know Sony has the tools to succeed and they're still one of the most innovation tech companies out there. No matter what, I'll always support Sony.

posted on 12 Apr 2012, 20:07

7. dmn666 (Posts: 244; Member since: 19 Oct 2011)

Sony doesn't have any creativity problem. They do have a team of very talented designers and engineers. Vaio,Walkman,PS,Bravia,Cybershot lines are pretty cool. It's their horrible management that ruined it all. I wonder if Kaz has included those guys in his layoff list. If he did, things might change for them. They also need to catch up on their mobile business. Xperia S is amazing, but it's gonna take more than that to get back to profitability. I hope they will stick with latest chipsets in the future and will start using OMAP, Tegra ,etc (beside Snapdragon) on their phones. Basing products on one chipset is not a good idea at all. It may keep the design and development cost low but customers will be turned off by the lack of variety among their phones. They designed and developed the quad core of PS vita. At the same time, they should have also developed a low power version of that for their phones. It'd turn out to be a very good in-house solution in the future.

posted on 13 Apr 2012, 02:57

8. way2profit (Posts: 2; Member since: 13 Apr 2012)

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posted on 13 Apr 2012, 04:46

9. darac (Posts: 2156; Member since: 17 Oct 2011)

Sony listen up, here's my first step proposition again - make an xperia play gamepad accessory, and make it compatible for all future xperia phones.
Start developing a cheap playstation titles for android, and establish an android ps store - available for all android phones with decent specs, but optimized for Sony gamepad for the best experience.
Let Xperia play 2 be a standard candybar form loaded with preinstalled games, but with the gamepad as a part of retail package.

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