Sony CEO: smartphone unit "necessary" component of hardware business

Sony CEO: smartphone unit
Sony’s smartphone business has been bleeding money for years and investors have consistently called for an exit from the segment. But according to the company’s CEO, Kenichiro Yoshida, the smartphone unit is “necessary” to make Sony’s hardware business “sustainable.”

Unlike Samsung and LG which have focused heavily on the production of household appliances over the years, Sony’s hardware division has “centered on entertainment” since it was first created. These days, as pointed out by the CEO, “the younger generations no longer watch TV.” Instead, their “first touch point” is smartphones, which is why Sony believes the business is so important. After all, it views mobile devices as “hardware for entertainment.” 

In the past, Yoshida has called for Sony to exit many of its unprofitable divisions and also played an instrumental role in the company’s sale of its underperforming VAIO PC business. This would suggest that Yoshida believes Sony’s smartphone business can indeed become profitable in the near future, despite the critics. 

Regarding Sony’s plans to achieve this, the company announced yesterday that moving forward it’d be focusing on just four key regions including Europe and Taiwan. In most other global markets such as Canada, Australia, South America, and India, the company is “defocused” and will probably exit the segment entirely in an effort to reduce losses.

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5 Comments

1. Cat97

Posts: 1764; Member since: Mar 02, 2017

It's logical: they need to develop and beta-test their new sensors on their smartphones :) And their imaging sensors are one of their core businesses. As you may have noticed, most of their high-megapixel sensors debuted on XPERIA smartphones.

2. User123456789

Posts: 550; Member since: Feb 22, 2019

But they are xperia exclusive. They cant use as test to selll to other. Imx300 (z5) and imx400 (xzs) were never sold to any other brand. Imx445( 1) won't be too.

5. oldskool50

Posts: 711; Member since: Mar 29, 2019

Are you aware that the sensor inside the Note 9 is of the IMX300 series family? It's the IMX345. In other words, its a better version.

3. Eraman

Posts: 162; Member since: Dec 13, 2015

Please tell BlackBerry the same thing

4. inFla

Posts: 55; Member since: Aug 17, 2018

Reinforcing what the CEO said a couple of years ago

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