Sony announced US prices and release dates for the Xperia XZ Premium, Touch, and XA1 Ultra

Sony is really trying to make a push this year. At MWC, the company unveiled four new smartphones, alongside its interactive projector – the Xperia Touch. And while some users around the globe are already enjoying three of the four handsets, two of them have yet to arrive in the US. Good news is that we now have official release dates for the new Sony products that have yet to make it to the US.

Sony confirmed that the Xperia XZ Premium will be available for pre-order on Amazon and Best Buy beginning June 12, 2017. The phone will be launching a week later, and starting June 19, users in the US will be able to buy it unlocked through Amazon, Best Buy, Fry's, and “other participating retailers”. The suggested retail price of the handset will be $799.99. If you'd like to know a bit more about the phone, make sure to check our Xperia XZ Premium review.

When it comes to Sony's interactive projector, the Xperia Touch, release date will be June 16. The device will be available exclusively at the Sony Square display room at 25 Madison Ave in New York City. The projector will carry a suggested retail price of $1,699.99. It might seem like a lot, but considering it's currently the only consumer device of its kind, we're sure there would be more than enough buyers.

In case you're waiting for Sony's mid-ranger, the Xperia XA1 Ultra, you're also in luck. Pre-orders of the phone will be starting June 12, followed by online availability on June 21, and in-store sales on July 2. Sony hasn't given a price for the XA1 Ultra, but if the European prices are anything to go by, we'd say that the mid-ranger will sell for about $400.


WHAT: Sony Mobile Communications (“Sony Mobile”) is pleased to announce that Xperia XZ Premium will be available for pre-order on Amazon and Best Buy beginning June 12, 2017 and can be purchased unlocked starting June 19, 2017 in the United States through Amazon, Best Buy, Fry’s and other participating retailers for a suggested retail price of $799.99.

In addition, Sony Mobile’s mid-tier Xperia XA1 Ultra pre-sales will start June 12, 2017 and will be available online on June 21 and in-stores on July 2. The long-awaited Xperia Touch will also be exclusively available at the Sony Square display room at 25 Madison Ave in New York City for a suggested retail price of $1,699.99. Pre-sales for Xperia Touch will begin on June 16.

As Sony’s newest flagship smartphone, Xperia XZ Premium builds on decades of Sony’s camera innovation and draws on the heritage of the Sony Cyber-shot® range of cameras. Xperia XZ Premium features the new memory-stacked Motion Eye™ image sensor bringing several new technical features to users looking for the ultimate camera experience. Featuring a 19MP main camera and 13MP front-facing camera, Xperia XZ Premium captures the world in stunning quality.

Xperia XZ Premium’s camera provides the world’s first super slow motion camera in a smartphone recording at 960 frames per second with playback 4X slower than other smartphones, making the ordinary look extraordinary.[i] Furthermore, Motion Eye™ brings better low-light performance and higher optical clarity for sharper images and less noise. The Sony Exmor RS™ lens captures every little detail in stunning clarity by automatically adjusting the light levels internally and giving you a vibrant picture whether you’re shooting in a full light setting or at night.

Xperia XZ Premium also features the world’s first 4K High Dynamic Range (HDR) screen in a smartphone which gives expanded light and colors, gives more depth to photos with the added pixels and shares a wider range of colors and tones than standard dynamic range content.[ii] Paired with 5.5” 4K HDR TRILUMINOUS™ display technology, it gives users a sense of reality like never before. Xperia XZ Premium is packed with the newest Qualcomm® Snapdragon™ 835 processor allowing for great connectivity and excellent entertainment whether creating super slow motion videos, watching 4K HDR videos, or playing the latest PlayStation® games on PS4™ Remote Play.

Beyond camera and video capabilities, Xperia XZ Premium features Qnovo Adaptive Charging to support long-lasting battery life, along with a loop surface design leveraging Corning® Gorilla® Glass 5 on the front and back for added durability and water-resistant IP rating 65/68. The Xperia XZ Premium will be available in three colors: Luminous Chrome, Deepsea Black, and Bronze Pink, and will support GSM networks.

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Related phones

Xperia XZ Premium
  • Display 5.5" 2160 x 3840 pixels
  • Camera 19 MP / 13 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 64GB + microSDXC
  • Battery 3230 mAh(24.7h 3G talk time)
Xperia XA1 Ultra
  • Display 6.0" 1080 x 1920 pixels
  • Camera 23 MP / 16 MP front
  • Processor MediaTek Helio P20, Octa-core, 2300 MHz
  • Storage 32GB + microSDXC
  • Battery 2700 mAh(11.88h 3G talk time)



1. jellmoo

Posts: 2679; Member since: Oct 31, 2011

$800? Sony really doesn't like learning lessons it seems...

2. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

800$ for this BIG Bezelled phone with no fingerprint scanner , need to use a pin ,password or pattern in 2017. Too large dimensioned and overpriced . Wait for 2 months , you'll get it on ebay for 450 - 500 brand new ! BYE BYE SONY. CYA IN 2018 .

9. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Actually, it has a fingerprint scanner built into the power button...

12. jellmoo

Posts: 2679; Member since: Oct 31, 2011

Which is deactivated when sold in the US.

3. zebraman

Posts: 67; Member since: Sep 11, 2013

For $800 rather buy galaxy s8 better value for money. Sony pricing themselves out of the market. Unless you want a flagship phone with a massive chin and forhead

7. FCB-Eto

Posts: 64; Member since: Aug 17, 2013

How is the s8 better value for money? Care to explain also they are all priced the same are they not?

4. aodmisery

Posts: 26; Member since: Apr 18, 2016

Is Sony releasing any more high spec phones this year? Like in the fall?

5. Lumberjack

Posts: 306; Member since: May 04, 2017

XZ1 = qualcomm 835, 5.2" Full HD, 4gb, 64gb, ip68, 3000 mAh XZ1 Compact = qualcomm 835, 4.6" HD, 4gb, 64gb, ip68, 2800 mAh. Both have 13MP selfies, 19MP rear cam. New cam tech added...

6. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

In my country the XZ Premium is priced at 666.70 $. Why it is so expensive in the US?

8. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Because you're full of sh1t.

14. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Don't burst a vessel phonehex.

10. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

The camera on the XPeria XZ Premium is really amazing, wonder why it's never included in blind camera comparisons. Right off the bat, it made the S8's front-facing camera look washed out in this video: Sony really needs to up their marketing on this thing...

16. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

To be fair though, should add that in photos, it did tend to be overblown or too dark in several cases compared to the S8, so, there's no clear winner between the two. Still overall, it's a pretty great camera and should really be in blind camera comparisons...

22. shihanjimb

Posts: 1; Member since: May 31, 2017

Lost me with the price. Especially after Essentials phone was launched yesterday at $700 I refuse to buy Samsung because of all of the bloatware but the Fingerprint unlock is a MUST and the price is a deal breaker.

24. legiloca

Posts: 1676; Member since: Nov 11, 2014

Heartbroken, it's not priced right :( am locked in with the U 11 now, so long Sony.

25. techbuttcheex

Posts: 205; Member since: Jul 25, 2015

No fingerprint scanner. Poor black levels for lcd. Terrible color calibration. Downgrade in battery life. Boxy design. Mirrored finish with fingerprints. Sony had a lot of promise when the Z line started but they haven't kept up.

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